In B2B marketing, how do I get sales and marketing to work together?
SaaStr
JULY 27, 2019
The simplest way is to get sales and marketing to work together is align marketing’s #1 goal to a revenue-related “commit” that sales agrees to. Your VP Sales Has a Sales Quota. Your VP Marketing Needs a Lead/Opportunity Quota. Period. | SaaStr. That marketing commits to, and reports every week to, as their #1 goals. Not PR as #1, or social media impressions as #1, or webinar participants as #1.
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