What Is A Good Customer Retention Rate?
Baremetrics
MARCH 9, 2021
The retention rate is the percentage of customers that stay with your business over a given period of time. Churn rate is the flip-side of retention rate; it's the number of customers, expressed as a percentage, who cancelled. Since it is ultimately about customer relationships. The better the relationship, the more you have at your disposal to reduce churn and maintain a high retention rate.
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