Capture your invisible pipeline of sales leads
Intercom, Inc.
OCTOBER 30, 2018
The most common way to think about leads is to put them in two buckets: inbound and outbound. The first is owned by marketing and the second by sales. But I’d like to introduce the idea of a third, your invisible leads. These are the invisible buyers who visit your website, check out your product and even research your solution on a site like G2Crowd or LinkedIn, but ultimately, never get in touch.
Let's personalize your content