Tue.Sep 17, 2019

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2019 SaaS Benchmarks: Actionable Advice to Accelerate Your Growth

OpenView Labs

This week we released our third annual Expansion SaaS Benchmarks report. More than 500 SaaS companies participated in this year’s survey, which covered topics like financial performance, product led growth adoption, founder priorities and much more. But benchmarks alone are not enough. We’ve got to make the leap from benchmarks to action. Here’s our advice on how to use the benchmark data to grow even faster in 2020.

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Struggle with writing too-long emails?

SaaS Onboarding Emails

An issue I often come across when I’m reviewing emails that clients have written is the tendency to say too much. It’s something I struggle with at times and is totally normal when you’re excited about the topic at hand and are eager for an email to be successful. The problem is that the person reading the email might not be as gung-ho as you, and a few chunky paragraphs in an email are overwhelming.

SaaS 40
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Piecing it together: how to design cohesive onboarding

Intercom, Inc.

Onboarding is a holistic, ongoing process sitting at the intersection of many different teams: product, sales, marketing, customer engagement and business operations. A customer’s onboarding may start with them visiting your website and choosing to purchase your product or service. But it should also persist as they learn how to use your product and become a confident power user who discovers continued value in your product over time.

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How to Steal a Customer From the Competition

SaaStr

So I’ve had a chance to observe some of the worst sales processes of all times in the past few weeks! What happened? Well, first I wrote a few small pieces on a challenge we had with a piece of software. And I was then inundated with emails, tweets, and LinkedIn posts from competitors telling me to look at their oh so wonderful product. Then right after the same time, a terrific company that produces software in the investment space emailed me almost a dozen times over the past weeks tr

Sales 192
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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That Will Never Work

Tom Tunguz

I’ve gotten to know Marc Randolph as a fellow board member at Looker. Marc has helped many companies get off the ground, but the most famous is Netflix. Marc founded the business and served as its first CEO until Reed Hastings took the helm in 2003. In [That Will Never Work](), Marc recounts the early days of the $130B market cap company first started in Santa Cruz and it’s a remarkable story.

Scaling 176

More Trending

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Create a Marketing Strategy that Drives Customer Retention in These 7 Easy Steps

Nimble - Sales

Whether you’re running a multinational agency or a small local business, you must have wondered how to properly retain your customers in the long run. Highly successful businesses understand the significant difference between customer acquisition and customer retention. Both processes are equally important, though many contemporary businesses neglect the latter.

Retention 105
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OpenWorld 2019: Oracle all in on cloud automation

IT World

Oracle OpenWorld in San Francisco this week will spotlight the company going big on conversational user interfaces and digital assistants as part of a broader push to incorporate AI technologies, after tentative steps in that direction last year. CIOs can also expect Oracle to extend its cloud apps with more automation tools and new functionalities, potentially reducing the need to interface with point solutions from third parties.

Cloud 74
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4 Ways to Test the Strength of Your Subscription Model

FastSpring

Subscription-based businesses are awesome! All you have to do is get a customer to buy once, and then you get recurring revenue without even thinking about it. It’s that simple, right? Wrong! While the recurring revenue part is true and awesome, retaining customers and creating a sustainable subscription-based business model can be super tricky. Not only do you have to develop a service that people want to renew regularly, but you have to make sure the renewal process goes off without a hitch an

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The Customer Data Platform Benefits You Should Know

Totango

Hidden inside customer data, there are many opportunities to grow and improve your brand, but what if you don’t know what to look for? Say your customer just completed onboarding quicker than the average user, but you missed the chance to recognize their success. How do you build that relationship if your team does not have the right tools to engage intelligently with customers?

Data 64
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Announcing The 2020 Startup Sales Playbook

CloseSaaS

We've been helping startups succeed in sales for years.and today we're taking it one step further. Download the definitive playbook for early-stage sales teams: discover actionable tactics to close more deals, grow revenue, and scale a high-performing sales operation.

Scale 52
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a16z Podcast: The Biology of Pain

Andreessen Horowitz

What is the nature of physical pain? Why do we even experience it? Is there one type, or many? Do people experience pain differently? What is happening in our brains and our bodies when we experience pain?

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2019 Sales Enablement Statistics

Sales Enablement, SaaS and Growth

2019 is shaping up to be another fine year for those working in and around sales enablement. We’re seeing larger numbers of people work in the industry, more companies investing in sales enablement teams and numerous tools being developed to solve sales enablement challenges. In my mind, there’s never been a better time to work in sales enablement and for the foreseeable future, I think things are only going to get better.

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CFTC Chairman Christopher Giancarlo on Regulating Crypto

Andreessen Horowitz

Editor’s Note: We need to develop new policy approaches to keep pace with fast-moving blockchain technology. So what should a 21st century regulator look like? Chairman of the U.S.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Crossing 100 Employees While Keeping Your Culture Intact with Liveramp and Periscope Data (Video + Transcript)

SaaStr

How do you create a collaborative, cohesive workplace that scales from your first employees to multiple offices in different locations? How can you ensure the heart of your company’s culture holds strong, and also embracing a spirit of reinvention? This panel of three industry leaders will discuss how to lay the groundwork for the culture you want, the challenges you need to anticipate as you grow, and the importance of culture as a marker of your team’s success.

Data 113
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CFTC Commissioner Rostin Behnam on Regulating Crypto Futures and Derivatives

Andreessen Horowitz

Editor’s Note: The U.S. Commodity Futures Trading Commission (CFTC) is responsible for regulating futures and options markets, but how is it approaching things like crypto futures and crypto-asset derivatives?

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Recur Now 9/17: MoviePass™ Throws in the Towel

ProfitWell

Today, dive deep on the end of MoviePass™ with insight from one former subscriber. Plus, we tell you where Tien Tzuo's "Subscribed" is on tour, drop details on your new meeting organization sidekick, and bring you a podcast that debates the question: will all companies in the content world become media companies? Today's Top Subscription News. The World.