Thu.Sep 16, 2021

How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked.

The Average SaaS IPO Takes 12 Years

SaaStr

So how long does it take to really Go Big? We did our own SaaStr analysis a little while back and saw it took on average 10 years to get to a $1B+ acquisition in SaaS. And an IPO? Sapphire Ventures crunched the numbers. And the answer is 12 years to IPO.

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How To Build Your Salesforce For The First Time

Predictable Revenue

Doug C. Brown, CEO of Business Success Factors, explains the process to avoid common mistakes when building your sales organization for the first time. The post How To Build Your Salesforce For The First Time appeared first on Predictable Revenue.

Dear SaaStr: As a CEO New to Sales, How Can I Get Better at Closing Deals?

SaaStr

Dear SaaStr: How Can I Get Better at Closing Deals? If it’s very early, hire 1 or ideally 2 sales reps who you’d by from. You’ll all learn from each other how to close better, and faster. If you are past $1m ARR or so: hire an experienced VP of Sales.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Join Robin Zaragoza, product coach and CEO of The Product Refinery, as she shares tips on how to create a powerful Value Proposition that keeps your customer at the heart of your product development process.

The Complete Guide to Company Values

The Daily Egg

Your company values are the core of your business. They define your goals, your team, and how the world views you. The post The Complete Guide to Company Values appeared first on The Daily Egg. Operations

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The Complete Guide to S-Corp vs. C-Corp

The Daily Egg

There are several options to choose from when forming a legal business entity. If you want to start a corporation, you’ll need. The post The Complete Guide to S-Corp vs. C-Corp appeared first on The Daily Egg. Operations

A handy hidden shortcut for taking control in Chrome on Android

IT World

One of the absolute worst parts about browsing this dusty ol' web of ours is when you innocently open up some site — maybe, say, a tech news publication — and a video you didn't ask for suddenly starts blaring annoying audio into your unexpecting ears.

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How to Increase LTV for E-commerce Businesses

Baremetrics

What journey does a person pass to become your customer? Visitors go to your online store and get acquainted with your products. Sometimes they add items to the cart and turn into leads. Then they make a purchase and become your customers. And is that all?

18 Ways to Improve Your Organic Click-Through Rate (CTR)

Neil Patel

Many times, marketers focus their SEO efforts entirely on discoverability.

How Customer-Centric Feedback Loops Can Evolve Your Product Process

Speaker: Nickey Skarstad, Director of Product at Duolingo

Join Nickey Skarstad, Director of Product at Duolingo, as she discusses why it’s important to actively gather customer feedback, how to build customer feedback loops into your product planning, the best ways to decipher different types of feedback, and different frameworks for how/when to apply feedback processes.

Why I’m Joining Balderton as an Executive-in-Residence (EIR)

Kellblog

I’m thrilled to announce that I’ll be joining Balderton Capital on a part-time basis to work with the firm and its portfolio companies on topics related to enterprise software, strategy, go-to-market, marketing, and SaaS metrics. You know, my usual stuff.

Sales Proof of Concept (POC): 5 Ways to Drive More Revenue

Sales Hacker

Technical selling of SaaS, on-premise software, and hardware solutions has relied on sales proofs of concept (POCs) that require pre-sales professionals to lead, manage, and drive to a ‘technical win” outcome so that account executives can close the deal.

8 Must-Know SEO Best Practices For Developers

Neil Patel

Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. Therefore, experts in both fields need to have a basic understanding of the other. Today, I’m speaking to web developers.

Windows 11: Just say no

IT World

It will be one thing, say, later this year or in 2022, to buy a new PC with Windows 11. We can be reasonably certain that Windows 11 will run on your new Dell, HP, or Lenovo PC. Maybe some of your drivers and programs won't run, but Windows 11 itself? No problem. But, if you want to update your existing computers, especially those that have a few years on them — that’s another story. It's difficult to know whether any given computer will run Windows 11, which arrives Oct.

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The Role of Artificial Intelligence in Pandemic Response: Lessons Learned From COVID-19

In March 2020, the world was hit with an unprecedented crisis when the COVID-19 pandemic struck. This whitepaper reviews lessons learned from applying AI to the pandemic’s response efforts, and insights to mitigating the next pandemic.

The 3 Ps of Your Outbound Email Strategy

Sales Hacker

Join Andrew Mewborn from Outreach and James Reichmuth from regie.ai to learn the tips and tricks that you can implement immediately into your outbound prospecting strategy—plus the 3 most important elements to consider in your cold emails. The post The 3 Ps of Your Outbound Email Strategy appeared first on Sales Hacker. Sales Development Community Events

It’s been a big week for patches

IT World

This week brought updates that I consider critical for the “Big Three” — my operating system (Windows), my browser (Google Chrome) and my phone (from Apple). All three releases patch major zero-day vulnerabilities on all three platforms. While I strongly recommend that you patch Chrome and your iPhone as soon as possible, I always recommend that you hold back on updating Windows. That remains true — at least until we see whether there are any trending side effects from the Patch Tuesday updates.

Investing in Elodie

Andreessen Horowitz

Games are one of the most powerful ways to bring people together. But today, many of the biggest games, from Call of Duty to League of Legends to Fortnite , are competitive, player vs player (PvP) experiences. League of … The post Investing in Elodie appeared first on Andreessen Horowitz.

Apple’s challenge now: innovation at scale

IT World

Apple is the perfect illustration of what happens to a company when it achieves mass-market presence – it’s a problem of scale. Develop, manufacture, supply. More particularly, it’s a problem of delivery. Take the iPhone, for instance. During the first phase of the pandemic, Apple was forced to figure out how to source components for, develop, and manufacture a multitude of new devices.

AI in Manufacturing

Manufacturers want to deliver the best products on the market as quickly and ethically as possible. Learn how to solve your most urgent manufacturing and business needs with an enterprise AI platform.

Is Your Customer Experience Driving Value? How To Master Your Data Management To Level Up Your Organization

Valuize Consulting

The Age of All-Encompassing Data. What if you could predict, with near certainty, which of your customers are likely to churn before they do? What if you could instantly determine when your customers would be more likely to expand their business with you if you introduced a new feature?

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Podcast: Apple introduces the A15-powered iPhone 13, plus iOS 14.8 patches Pegasus spyware flaw

IT World

Apple announced its latest additions to its iPhone lineup, as well as a new iPad mini, at its "California Streaming" event on Tuesday. Both devices will be powered by Apple's new A15 Bionic processor. Macworld executive editor Michael Simon and Computerworld executive editor join Juliet to discuss how the A15 processor compare to its predecessor, the A14, and how Apple may use it in future products. They also cover what the iPhone 13 and iPad mini mean for the enterprise.

9 Customer Retention Strategies for SaaS

ChurnZero

9 Customer Retention Strategies for SaaS. Higher retention rates can mean higher customer loyalty for your business, something that’s crucial for success, especially for SaaS.

Is Your Customer Experience Driving Value? How To Master Your Data Management To Level Up Your Organization

Valuize Consulting

The Age of All-Encompassing Data. What if you could predict, with near certainty, which of your customers are likely to churn before they do? What if you could instantly determine when your customers would be more likely to expand their business with you if you introduced a new feature?

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Roadmaps Are Dead! Long Live Roadmaps!

Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture

Join Bruce McCarthy, co-author of Product Roadmaps Relaunched, as he discusses the best ways to innovate your product roadmap. So that it reflects your customers’ needs while simultaneously and accurately communicating your products strategy and vision.

Getting Customer Success Comfortable with Sales Conversations

ChurnZero

When asked to sell to customers, Customer Success Managers (CSMs) are often scared of coming off as too pushy or getting a “no.”

The Journey to Usership: A Guide to Succeeding in the Subscription Economy 

Zuora

Today is an exciting day here at Zuora. We’re thrilled to bring our global customer base together for our […]. The post The Journey to Usership: A Guide to Succeeding in the Subscription Economy appeared first on Zuora. Zuora News Journey to Usership Zuora Customer Day

OpenView Leads $17M Series B in Kolide to Improve End-User Security and Transparency

OpenView Labs

Kolide: Honest Security Built on osquery. We are excited to welcome Kolide to the OpenView family as we lead their $17M Series B. Kolide is a Boston-based company offering an IT operations platform that empowers employees to take more control over their device security.

The Twists and Turns of Innovation: Expanding Beyond Subscriptions

Zuora

By Sri Srinivasan, Chief Product and Engineering Officer, Zuora Massive technology transformations rarely proceed in a straight line. I should […]. The post The Twists and Turns of Innovation: Expanding Beyond Subscriptions appeared first on Zuora. Product Updates Zuora Customer Day

Product-Led Onboarding: How to Turn New Users into Lifelong Customers

Speaker: Ramli John, Managing Director at ProductLed and Author

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive. Easy. And fast. Add to that a few, unfairly poor reviews and you’ll be more than just stuck. Ramli will share a simple but powerful framework to get more users to experience a product’s "Eureka!" moment and turn them into lifelong customers.

5 Reasons to Start Using Pardot Lightning

CloudKettle

Salesforce Lightning is the future – that is one thing we can all agree on. (If If you are still using Salesforce Classic, it’s time to consider an upgrade.) The Pardot App via Salesforce Lightning debuted in Released in Winter ’19, offering a single view for Marketers and Sales Users. Since that time, all of the […]. The post 5 Reasons to Start Using Pardot Lightning appeared first on CloudKettle. Enterprise Sales and Marketing

Enterprise Content Management Systems and Trends in 2021

Trujay

Every business is looking for ways to increase its productivity and efficiency. But there is an easy way to ensure all these; it is with Enterprise Content Management System. The process is especially beneficial for those businesses that engage in manual processing and maintenance of data.

Ask the CEO: A Customer Day Q&A with Tien Tzuo

Zuora

Welcome! We’re having an exciting Customer Day here at Zuora, gaining insights from the collective intelligence of our amazing community […]. The post Ask the CEO: A Customer Day Q&A with Tien Tzuo appeared first on Zuora. Zuora News Zuora Customer Day

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