Unbounce
SEPTEMBER 16, 2021
As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.
SaaStr
SEPTEMBER 16, 2021
So how long does it take to really Go Big? We did our own SaaStr analysis a little while back and saw it took on average 10 years to get to a $1B+ acquisition in SaaS. And an IPO? Sapphire Ventures crunched the numbers. And the answer is 12 years to IPO. It’s a challenge to us all to push through the tough times we often see around years 4-5.
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The Daily Egg
SEPTEMBER 16, 2021
Your company values are the core of your business. They define your goals, your team, and how the world views you. This. The post The Complete Guide to Company Values appeared first on The Daily Egg.
Predictable Revenue
SEPTEMBER 16, 2021
Doug C. Brown, CEO of Business Success Factors, explains the process to avoid common mistakes when building your sales organization for the first time. The post How To Build Your Salesforce For The First Time appeared first on Predictable Revenue.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
The Daily Egg
SEPTEMBER 16, 2021
There are several options to choose from when forming a legal business entity. If you want to start a corporation, you’ll need. The post The Complete Guide to S-Corp vs. C-Corp appeared first on The Daily Egg.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Neil Patel
SEPTEMBER 16, 2021
Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, throug
SaaStr
SEPTEMBER 16, 2021
Dear SaaStr: How Can I Get Better at Closing Deals? If it’s very early, hire 1 or ideally 2 sales reps who you’d by from. You’ll all learn from each other how to close better, and faster. If you are past $1m ARR or so: hire an experienced VP of Sales. It may sound like a non-answer, but it isn’t. Because most founders are good at the “middle” of the sales process.
Neil Patel
SEPTEMBER 16, 2021
Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. Therefore, experts in both fields need to have a basic understanding of the other. Today, I’m speaking to web developers. While you can leave the nitty-gritty to the SEO experts, the best practices I’ll talk about in this piece could help you communicate with your team, raise your brand image, and provide better services to your customers.
FastSpring
SEPTEMBER 16, 2021
What makes a company choose one SaaS payment processing provider over another? In my conversations with software developers and technical founders over the years, I’ve heard how complicated these tech stack choices are to make. For example, at FastSpring, we have a lot of data about online shopping carts. We know that conversion rates for SaaS and software companies will vary by 30% or more just based on the checkout experience.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Baremetrics
SEPTEMBER 16, 2021
What journey does a person pass to become your customer? Visitors go to your online store and get acquainted with your products. Sometimes they add items to the cart and turn into leads. Then they make a purchase and become your customers. And is that all? No, the interaction with the customer goes beyond one sale. What do you do next, you ask? You need to build a long-term relationship with the client and do it with the maximum benefit to the business.
IT World
SEPTEMBER 16, 2021
It will be one thing, say, later this year or in 2022, to buy a new PC with Windows 11. We can be reasonably certain that Windows 11 will run on your new Dell, HP, or Lenovo PC. Maybe some of your drivers and programs won't run, but Windows 11 itself? No problem. But, if you want to update your existing computers, especially those that have a few years on them — that’s another story.
Sales Hacker
SEPTEMBER 16, 2021
Technical selling of SaaS, on-premise software, and hardware solutions has relied on sales proofs of concept (POCs) that require pre-sales professionals to lead, manage, and drive to a ‘technical win” outcome so that account executives can close the deal. But during the last few years, new nomenclature has emerged, such as proof of value (POV), pilot, guided trials, and workshops that can cause confusion both with prospects and account executives as to what should be used to win the opport
IT World
SEPTEMBER 16, 2021
This week brought updates that I consider critical for the “Big Three” — my operating system (Windows), my browser (Google Chrome) and my phone (from Apple). All three releases patch major zero-day vulnerabilities on all three platforms. While I strongly recommend that you patch Chrome and your iPhone as soon as possible, I always recommend that you hold back on updating Windows.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Trujay
SEPTEMBER 16, 2021
Every business is looking for ways to increase its productivity and efficiency. But there is an easy way to ensure all these; it is with Enterprise Content Management System. The process is especially beneficial for those businesses that engage in manual processing and maintenance of data. As a result, it will boost the business’ profit margin […].
IT World
SEPTEMBER 16, 2021
Apple is the perfect illustration of what happens to a company when it achieves mass-market presence – it’s a problem of scale. Develop, manufacture, supply. More particularly, it’s a problem of delivery. Take the iPhone, for instance. During the first phase of the pandemic, Apple was forced to figure out how to source components for, develop, and manufacture a multitude of new devices.
Sales Hacker
SEPTEMBER 16, 2021
Join Andrew Mewborn from Outreach and James Reichmuth from regie.ai to learn the tips and tricks that you can implement immediately into your outbound prospecting strategy—plus the 3 most important elements to consider in your cold emails. The post The 3 Ps of Your Outbound Email Strategy appeared first on Sales Hacker.
IT World
SEPTEMBER 16, 2021
Apple announced its latest additions to its iPhone lineup, as well as a new iPad mini, at its "California Streaming" event on Tuesday. Both devices will be powered by Apple's new A15 Bionic processor. Macworld executive editor Michael Simon and Computerworld executive editor join Juliet to discuss how the A15 processor compare to its predecessor, the A14, and how Apple may use it in future products.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
Andreessen Horowitz
SEPTEMBER 16, 2021
Games are one of the most powerful ways to bring people together. But today, many of the biggest games, from Call of Duty to League of Legends to Fortnite , are competitive, player vs player (PvP) experiences. League of … The post Investing in Elodie appeared first on Andreessen Horowitz.
CloseSaaS
SEPTEMBER 16, 2021
Your perfect sales model is as unique as your sales team and target market. To choose the best sales methodology for SaaS, find a model that includes key stages like developing a strong inbound process, qualifying and relentlessly following up, and building personalized demos that prove value.
Valuize Consulting
SEPTEMBER 16, 2021
The Age of All-Encompassing Data. What if you could predict, with near certainty, which of your customers are likely to churn before they do? What if you could instantly determine when your customers would be more likely to expand their business with you if you introduced a new feature? You can do all of this (and more!) by learning how to master customer data management and properly leverage the vast amount of customer data you have available at your fingertips.
ChurnZero
SEPTEMBER 16, 2021
When asked to sell to customers, Customer Success Managers (CSMs) are often scared of coming off as too pushy or getting a “no.” There’s a common (albeit misplaced) fear among CSMs that sales talk will tarnish their customer’s trust and set fire to the relationships they’ve worked so hard to build. . But nothing could be further from the truth so long as you handle your sales conversations with tact, understanding, and integrity. .
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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.
Valuize Consulting
SEPTEMBER 16, 2021
The Age of All-Encompassing Data. What if you could predict, with near certainty, which of your customers are likely to churn before they do? What if you could instantly determine when your customers would be more likely to expand their business with you if you introduced a new feature? You can do all of this (and more!) by learning how to master customer data management and properly leverage the vast amount of customer data you have available at your fingertips.
Zuora
SEPTEMBER 16, 2021
Today is an exciting day here at Zuora. We’re thrilled to bring our global customer base together for our […]. The post The Journey to Usership: A Guide to Succeeding in the Subscription Economy appeared first on Zuora.
OpenView Labs
SEPTEMBER 16, 2021
Kolide: Honest Security Built on osquery. We are excited to welcome Kolide to the OpenView family as we lead their $17M Series B. Kolide is a Boston-based company offering an IT operations platform that empowers employees to take more control over their device security. Kolide’s end user-centric approach builds trust between IT teams and employees, educates employees on security best practices, and decreases the burden on IT.
Zuora
SEPTEMBER 16, 2021
By Sri Srinivasan, Chief Product and Engineering Officer, Zuora Massive technology transformations rarely proceed in a straight line. I should […]. The post The Twists and Turns of Innovation: Expanding Beyond Subscriptions appeared first on Zuora.
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Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.
SmartKarrot
SEPTEMBER 16, 2021
Role: Vice President of Customer Success Location: Washington, DC, US Organization: Full Measure Education Inc. As a Vice President of Customer Success, you will develop and oversee the implementation of the product offerings, including onboarding and training for all new and existing customers. Implement a project management solution for customers and internal resources to gain insight into the progress of implementations.
Zuora
SEPTEMBER 16, 2021
Welcome! We’re having an exciting Customer Day here at Zuora, gaining insights from the collective intelligence of our amazing community […]. The post Ask the CEO: A Customer Day Q&A with Tien Tzuo appeared first on Zuora.
SmartKarrot
SEPTEMBER 16, 2021
Analytics has always been an integral part of marketing or sales. Though it has not always been a norm for the product management teams to use analytics, it needs to be made now. The current competitive business environment necessitates analytics for products as well. Product analytics, in simplest terms, is the process of collecting and interpreting usage data about a business’s product.
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