FastSpring

SEPTEMBER 21, 2018

Thanks to the pervasive presence of the internet, digital marketing has become an increasingly popular tactic in the go-to-market strategy for many SaaS businesses. In fact, over half of the world’s population now has access to the internet, according to Mary Meeker’s 2018 Internet Trends report. When done well, digital marketing allows your business to tap into both organic and paid channels to place memorable marketing campaigns in front of your ideal audience.

Social Media 66

Social Media Sales Funnel Marketing SaaS 66

Sales Hacker

SEPTEMBER 21, 2018

The post Live from Dreamforce: How to Engage Pre, During and Post Events While Maximizing Resources appeared first on Sales Hacker.

Engagement 57

Engagement Sales Marketing 57

ChurnZero

SEPTEMBER 21, 2018

Churn Monster #4: The Victim. It’s monster time again! Today we are going to take a look at our fourth churn monster – the victim. This is one of the worst churn risks out there, because the customer isn’t actually doing anything wrong, but they are still being affected in a negative way, which increases their likelihood to churn. A victim is a customer who is attempting to use your product to help them achieve a goal, however they are either running into a poor user experience and/or product is

Churn 45

Churn Underperforming Technical Team Systems Review Customer Success 45

Net-Results

SEPTEMBER 21, 2018

Is inbound marketing better than traditional marketing for B2B? Choosing inbound vs. “traditional marketing” is entirely dependent on your target market and its characteristics. Two quick examples: Well Data Labs is 4 or 5 year old company (approximately, I’m not directly involved but know one of their founders) that is growing like crazy and does so […].

B2B 40

B2B Marketing Data 40

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

Net-Results

SEPTEMBER 21, 2018

Doesn’t “consolidation” mean “less vendors exist because they are being consolidated”? Transferring the ownership of Marketo from Vista to Adobe does not consolidate anything. The same number of marketing automation vendors exist today as did yesterday, so no consolidation has taken place. Same for when Oracle bought Eloqua. Same when ExactTarget bought Pardot and was […].

Acquisition 40

Acquisition Marketing 40