Thu.Jan 16, 2020

The Ultimate Guide to Using Customer Testimonials to Boost Sales

Chart Mogul

People don’t trust brands, they trust other people. That doesn’t make brands powerless — customer testimonials are a powerful weapon they have at their disposal. However, a generic insincere endorsement is as good as not using any.

Customer Delight vs Customer Satisfaction: How These Two Concepts Work Together

Totango

Satisfaction is practical. Delight is emotional. That is the big difference in the customer delight vs customer satisfaction divide. One achieves what was expected, the other delivers additional value.

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Miro’s Andrey Khusid on the art of distributed teamwork

Inside Intercom

?. Andrey Khusid, founder and CEO of Miro , hasn’t done many interviews. In fact this is his first podcast appearance, so we were delighted late last year when he agreed to join us in the studio.

How Risky Is an Interaction? Here’s How to Tell (and Level Up Your SaaSOps Security)

BetterCloud

This article is excerpted from BetterCloud CEO David Politis’s new book, The IT Leader’s Guide to SaaSOps (Volume 2): How to Secure Your SaaS Applications. To learn more and get a copy of the book, click here. In the world of SaaSOps, not all interactions are created equal.

Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

Session Registration for 2020 SaaStr Annual Going Live for our Equality, Inclusion and Balance Program Now

SaaStr

We’re getting close! Our agenda is finished for 2020 SaaStrAnnual March 10-11-12, and it’s epic! The CEOs and CXOs of Box, Zoom, Pagerduty, Squarespace, Coupa, Zapier, Mixmax, Gainsight, Github, Stack Overflow, Figma, Shopify, Dropbox and so many other leaders!!

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More Trending

Can the initial angel investment round be changed 2 years later to benefit the board members and not the remaining investors? There have been several safe note investments but not a series A yet.

SaaStr

Q: Can the initial angel investment round be changed 2 years later to benefit the board members and not the remaining investors? There have been several safe note investments but not a series A yet. Oh for sure. When you make an angel investment, you are trusting the founders.

Investing in WorkBoard

Andreessen Horowitz

Running a business is hard — there are many things a team could be doing, but only a small number they should be doing. Organizations waste a lot of mental calories figuring out where to focus and trying to track … The post Investing in WorkBoard appeared first on Andreessen Horowitz.

What can candidates do to stand out from the pack to break into top VC firms such as Sequoia and/or Kleiner Perkins?

SaaStr

Q: What can candidates do to stand out from the pack to break into top VC firms such as Sequoia and/or Kleiner Perkins? It’s hard. First, bear in mind VC firms are tiny entities for the most part. A handful of partners, and then a few other investing professionals.

Explaining AI

Andreessen Horowitz

From movie recommendations to medical diagnoses, people are increasingly comfortable with AI making recommendations, or even decisions. However, AI often inherits bias from the datasets that train it, so how do we know we can trust it?

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Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Product Led Growth: Turning Salespeople into Sherpas

Sales Hacker

There’s a common misconception that sales and product led growth don’t go together, and I think I understand why. Think of product led companies like Slack, Dropbox, or Zoom. Did you start using any of those products because a salesperson sold you on it? Probably not.

How to Use Social Data to Increase Sales

Teamgate

Don’t underestimate the power of social media. The right choice of a social media strategy can help you increase sales. Substantially. . The influence of social media marketing continues to spread.

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How to increase your chances for success when reaching out cold

Close.io

Cold outreach is tough. It’s a rare type of sales pro that actually wants to do it, and most people sound annoyed when you call them. I mean, it makes sense—you have no relationship with this person (at least not yet), and a lot of sales outreach is, let’s face it, obnoxious.

2019: WePay’s Year in Integrated Banking

wepay

One of the biggest payments trends in 2019 was the push from tech companies to offer traditional banking services to their customers. Google announced its plan to offer checking accounts, further expanding its financial and payments offerings.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Reasons to play VR casino games

SaaS Metrics

The expansion of the technological world has made people curious regarding the next best thing. They are always on the lookout for ways in which their gaming experience can be altered. Casino platforms are looking to recreate an experience that is as close as it can get to the real deal.

How balena Embraces Conway’s Law at Scale

OpenView Labs

According to Conway’s Law , organizations which design systems can only produce designs that mimic the communication structure of the organization. When Melvin Conway coined his term in 1967, he probably couldn’t imagine all the ways that idea might apply in the future.

Controlling AI

Andreessen Horowitz

AI can do a lot of specific tasks as well as, or even better than, humans can — for example, it can more accurately classify images, more efficiently process mail, and more logically manipulate a Go board. While we have … The post Controlling AI appeared first on Andreessen Horowitz. AI, machine & deep learning

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Casper: fight or fright

ProfitWell

Today, Casper haunts the IPO space and SmileDirectClub expands its market. Plus, knitters master their craft with subscription. Your top subscription news. Are you a member of the "sleep economy"? Casper may be a friendly ghost in some realms, but it’s also the leading player in what it calls “the sleep economy.”. And this mattress mogul’s recent IPO is supposedly losing some friends , but has apparently taught a lot of people a lot of things.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

How To Create An Actionable Headline For Your Marketing Campaign

Nimble - Sales

Let me ask you a quick question- What makes you click on an article you see online? The headline, right? Only 20% of people who read your headline will check out your entire piece. Well, it’s quite obvious that with the fast-paced marketing world, this percentage is going to decline even more.

Techstars and Wiley Partner to Publish Techstars Press

TechStars

The new publishing imprint will curate and publish breakout ideas from entrepreneurs, innovators and industry disruptors. Boulder, Colo. January 16, 2020) – Techstars, the worldwide network that helps entrepreneurs succeed, today announces plans with John Wiley & Sons, Inc.

Kadena launches a hybrid platform to connect public, private blockchains

IT World

Brooklyn-based spinoff Kadena has launched a hybrid blockchain that can scale horizontally, enabling multiple electronic ledgers to talk to each other via smart contracts – and letting users transfer cryptocurrency between the chains. Hybrid blockchains combine permissioned chains for businesses to transact in the background while connecting to a public blockchain (via an API) for consumers and others to make money transfers or access information about products moving across supply chains.

Subscribed Podcast: Arun Sundararajan, Professor at NYU

Zuora

Select excerpts from Subscribed Podcast with Arun Sundararajan, Professor at NYU. The post Subscribed Podcast: Arun Sundararajan, Professor at NYU appeared first on Zuora. Subscription Economy

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

Kadena launches Chainweb, a hybrid platform to connect public, private blockchains

IT World

Brooklyn-based startup Kadena has launched a hybrid blockchain that can scale horizontally, enabling multiple electronic ledgers to talk to each other via smart contracts – and letting users transfer cryptocurrency between the chains. Hybrid blockchains combine permissioned chains for businesses to transact in the background while connecting to a public blockchain (via an API) for consumers and others to make money transfers or access information about products moving across supply chains.

Subscription Economy News: Week of 01/13/2020

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News: Week of 01/13/2020 appeared first on Zuora. Subscription Economy