Thu.Jan 16, 2020

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The Ultimate Guide to Using Customer Testimonials to Boost Sales

Chart Mogul

People don’t trust brands, they trust other people. That doesn’t make brands powerless — customer testimonials are a powerful weapon they have at their disposal. However, a generic insincere endorsement is as good as not using any. Emil Kristensen from Sleeknote shows us how to make testimonials our secret weapon. Customer testimonials are like guac on a burrito… They’re essential, not an optional extra.

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Customer Delight vs Customer Satisfaction: How These Two Concepts Work Together

Totango

Satisfaction is practical. Delight is emotional. That is the big difference in the customer delight vs customer satisfaction divide. One achieves what was expected, the other delivers additional value. Customer satisfaction is the process of achieving goals and consistently delivering the value you promised. Customer delight, on the other hand, is the “wow” factor.

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Miro’s Andrey Khusid on the art of distributed teamwork

Intercom, Inc.

?. Andrey Khusid, founder and CEO of Miro , hasn’t done many interviews. In fact this is his first podcast appearance, so we were delighted late last year when he agreed to join us in the studio. We chatted about the company’s evolution from RealtimeBoard, a tool beloved by the UX community, to Miro – a rapidly growing SaaS innovator that boasts Dell, Netflix, Ikea, and Spotify amongst their steadily growing roster of clients.

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How Risky Is an Interaction? Here’s How to Tell (and Level Up Your SaaSOps Security)

BetterCloud

This article is excerpted from BetterCloud CEO David Politis’s new book, The IT Leader’s Guide to SaaSOps (Volume 2): How to Secure Your SaaS Applications. To learn more and get a copy of the book, click here. In the world of SaaSOps, not all interactions are created equal. Similar to the idea of trusted vs. untrusted users , some interactions are far riskier or more important than others.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Can the initial angel investment round be changed 2 years later to benefit the board members and not the remaining investors? There have been several safe note investments but not a series A yet.

SaaStr

Q: Can the initial angel investment round be changed 2 years later to benefit the board members and not the remaining investors? There have been several safe note investments but not a series A yet. Oh for sure. When you make an angel investment, you are trusting the founders. Trusting that the price, ownership, and cap table will stay roughly the same until the next round.

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Session Registration for 2020 SaaStr Annual Going Live for our Equality, Inclusion and Balance Program Now

SaaStr

We’re getting close! Our agenda is finished for 2020 SaaStrAnnual March 10-11-12, and it’s epic! The CEOs and CXOs of Box, Zoom, Pagerduty, Squarespace, Coupa, Zapier, Mixmax, Gainsight, Github, Stack Overflow, Figma, Shopify, Dropbox and so many other leaders!! And 100s and 100s of hands-on sessions teaching you how to scale! We’ll begin pushing session registration live our shortly.

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Investing in WorkBoard

Andreessen Horowitz

Running a business is hard — there are many things a team could be doing, but only a small number they should be doing. Organizations waste a lot of mental calories figuring out where to focus and trying to track … The post Investing in WorkBoard appeared first on Andreessen Horowitz.

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Feature Announcement: Display Cross-Sells in the Shopping Cart for Popup Storefronts

FastSpring

We understand how important it is to make the most of every sale. This is why we developed a new feature to make it easier-than-ever to display cross-sell offers in the built-in shopping cart for Popup Storefronts. Keep reading to learn more about this new cross-selling feature available now in FastSpring’s most innovative checkout, the Popup Storefront.

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How To Create An Actionable Headline For Your Marketing Campaign

Nimble - Sales

Let me ask you a quick question- What makes you click on an article you see online? The headline, right? Only 20% of people who read your headline will check out your entire piece. Well, it’s quite obvious that with the fast-paced marketing world, this percentage is going to decline even more. Why? The internet […]. The post How To Create An Actionable Headline For Your Marketing Campaign appeared first on Nimble Blog.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Explaining AI

Andreessen Horowitz

From movie recommendations to medical diagnoses, people are increasingly comfortable with AI making recommendations, or even decisions. However, AI often inherits bias from the datasets that train it, so how do we know we can trust it? Dr. Harry Shum, … The post Explaining AI appeared first on Andreessen Horowitz.

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How to increase your chances for success when reaching out cold

CloseSaaS

Cold outreach is tough. It’s a rare type of sales pro that actually wants to do it, and most people sound annoyed when you call them. I mean, it makes sense—you have no relationship with this person (at least not yet), and a lot of sales outreach is, let’s face it, obnoxious.

Sales 52
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The Ultimate Guide to Using Customer Testimonials to Boost Sales

Chart Mogul

People don’t trust brands, they trust other people. That doesn’t make brands powerless — customer testimonials are a powerful weapon they have at their disposal. However, a generic insincere endorsement is as good as not using any. Emil Kristensen from Sleeknote shows us how to make testimonials our secret weapon. Customer testimonials are like guac on a burrito… They’re essential, not an optional extra.

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Reasons to play VR casino games

SaaS Metrics

The expansion of the technological world has made people curious regarding the next best thing. They are always on the lookout for ways in which their gaming experience can be altered. Casino platforms are looking to recreate an experience that is as close as it can get to the real deal. The latest technology that makes this ambition a reality is Virtual Reality.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Casper: fight or fright

ProfitWell

Today, Casper haunts the IPO space and SmileDirectClub expands its market. Plus, knitters master their craft with subscription. Your top subscription news. Are you a member of the "sleep economy"? Casper may be a friendly ghost in some realms, but it’s also the leading player in what it calls “the sleep economy.”. And this mattress mogul’s recent IPO is supposedly losing some friends , but has apparently taught a lot of people a lot of things.

Scale 51
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Subscribed Podcast: Arun Sundararajan, Professor at NYU

Zuora

Select excerpts from Subscribed Podcast with Arun Sundararajan, Professor at NYU. The post Subscribed Podcast: Arun Sundararajan, Professor at NYU appeared first on Zuora.

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Controlling AI

Andreessen Horowitz

AI can do a lot of specific tasks as well as, or even better than, humans can — for example, it can more accurately classify images, more efficiently process mail, and more logically manipulate a Go board. While we have … The post Controlling AI appeared first on Andreessen Horowitz.

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Kadena launches a hybrid platform to connect public, private blockchains

IT World

Brooklyn-based spinoff Kadena has launched a hybrid blockchain that can scale horizontally, enabling multiple electronic ledgers to talk to each other via smart contracts – and letting users transfer cryptocurrency between the chains. Hybrid blockchains combine permissioned chains for businesses to transact in the background while connecting to a public blockchain (via an API) for consumers and others to make money transfers or access information about products moving across supply chains.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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Subscription Economy News: Week of 01/13/2020

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News: Week of 01/13/2020 appeared first on Zuora.

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Kadena launches Chainweb, a hybrid platform to connect public, private blockchains

IT World

Brooklyn-based startup Kadena has launched a hybrid blockchain that can scale horizontally, enabling multiple electronic ledgers to talk to each other via smart contracts – and letting users transfer cryptocurrency between the chains. Hybrid blockchains combine permissioned chains for businesses to transact in the background while connecting to a public blockchain (via an API) for consumers and others to make money transfers or access information about products moving across supply chains.

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What can candidates do to stand out from the pack to break into top VC firms such as Sequoia and/or Kleiner Perkins?

SaaStr

Q: What can candidates do to stand out from the pack to break into top VC firms such as Sequoia and/or Kleiner Perkins? It’s hard. First, bear in mind VC firms are tiny entities for the most part. A handful of partners, and then a few other investing professionals. Few firms have even more than true 10 investors on staff, sometimes fewer. Second, and this is hard, firms that do hire junior investors — and they don’t hire that many — are very pedigree focused.

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Product Led Growth: Turning Salespeople into Sherpas

Sales Hacker

There’s a common misconception that sales and product led growth don’t go together, and I think I understand why. Think of product led companies like Slack, Dropbox, or Zoom. Did you start using any of those products because a salesperson sold you on it? Probably not. And yet product led growth companies do have sales teams. It’s just that the way they sell the product is so different that it’s laughable to imagine them using the “normal” B2B Sales approach.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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How balena Embraces Conway’s Law at Scale

OpenView Labs

According to Conway’s Law , organizations which design systems can only produce designs that mimic the communication structure of the organization. When Melvin Conway coined his term in 1967, he probably couldn’t imagine all the ways that idea might apply in the future. The fact is, the product you build and the organization you build aren’t that different and can’t really be separated.

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