Wed.Apr 29, 2020

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Clicks But No Conversions? How to Buy Traffic That Converts

The Daily Egg

Are you getting clicks but no conversions when buying traffic? Something’s seriously broken. There’s good news, though. You can fix the problem and turn traffic into leads and customers. Most marketers usually start at the beginning, with traffic. That’s a good strategy. Traffic is great. Have you ever logged into Google Analytics on a Monday […].

Strategy 361
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In The Enterprise, Innovation is Out. Digital Transformation is In.

SaaStr

Q: What are the next big trends in SaaS? I think the new trend, which is brand new — is that “Innovation” as a reason to buy SaaS is dead. For now. And maybe for 18+ months. But … this will be combined with a rapid acceleration of Digital Transformation. What do I mean? Well, the IT spend into SaaS has grown far faster than IT budgets overall in the past 5+ years: A big chunk of that is because the CIO’s role has become over the past half decade, in large part, the Chief Innovation Officer.

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How to Start an Online Store and Make Your First Sale Today

The Daily Egg

Have you always dreamed of being your own boss? Or maybe you like the idea of a side hustle that brings in extra income? If this describes you, starting an online store can be a fast and painless way to help you earn money without feeling like you’re taking on a second job. And the […]. The post How to Start an Online Store and Make Your First Sale Today appeared first on The Daily Egg.

Sales 358
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Healthcare Has Left the Building

Andreessen Horowitz

It used to be that when you got sick, your doctor would come to you. But as medical equipment, expertise and knowledge, and the entire modern healthcare system evolved, we created grand institutions to make granting healthcare to the masses … The post Healthcare Has Left the Building appeared first on Andreessen Horowitz.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Employee Spotlight: Lucas Salisbury, Software Engineer, and Innovative Chef

FastSpring

FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! What is your current role at FastSpring? I am currently a Software Engineer at FastSpring. I work with my fellow developers on new features, fix any issues that come up on the platform, and I specifically work on the checkout experience for consumers around the world.

More Trending

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Subscribed Podcast: Lincoln Murphy

Zuora

Subscribed Podcast with Lincoln Murphy, a customer-centric growth expert, consultant, and thought leader. The post Subscribed Podcast: Lincoln Murphy appeared first on Zuora.

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3 Phone Sales Tips to De-Stress Prospects When You Cold Call

Sales Hacker

Receiving a sales call completely out of the blue creates stress and uncertainty for your prospect as soon as they answer the phone. They start to ask themselves, Is this someone I know? What do they want? Can I trust this person? How do you overcome that and put your prospects at ease? We’re going to look at three phone sales tips to build rapport and be less of a surprise to prospects when you call them: Leverage LinkedIn.

Sales 80
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April/May 2020: Why analytics initiatives still fail

IT World

Welcome to the April/May 2020 digital issue of CIO. In these pages, you'll learn what it takes to create a top-notch customer experience, the skills and traits you need to take your career to the next level, how to set up analytics initiatives for success, how Target’s CIO engineered a turnaround, and more. [ Register now to download this issue ] Contents.

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How to Stop Having So Many Remote Meetings

OpenView Labs

We’ve just hit the one monthiversary of remote work as the new normal. The how-to posts, downloadable Zoom backgrounds and virtual team building ideas have slowed down, and the world is settling into working from home. It hasn’t been easy juggling kids, co-working partners and concerns about health and job security, but it looks like we’re slowly figuring it out.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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a16z Podcast: The Chief Security Officer in (and out of) a Crisis

Andreessen Horowitz

The Chief Security Officer (CSO/CISO) used to manage on-premise servers, now the information they have to secure has migrated to the cloud. As the responsibility of CSOs has expanded, the role has moved from technical IT to the boardroom. At … The post a16z Podcast: The Chief Security Officer in (and out of) a Crisis appeared first on Andreessen Horowitz.

Cloud 54
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Binge-worthy: Building to Last, a New Podcast for CEOs

OpenView Labs

“In this unprecedented time…” Are you sick of hearing that phrase yet? We are too, but the truth is times are unprecedented and people need advice on how to navigate this crisis. That’s why today we launched a new podcast mini-series called Building to Last. In this new series, we’ve connected with people who have built SaaS companies through the limitations and challenges of a crisis and we asked their advice on how they’d advise CEOs today.

SaaS 52
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Product pricing: how to price a product | ProfitWell

ProfitWell

Talking about the different pricing methods, for me, is equivalent to a kid in a candy store. Of course, like a candy store, there are many pricing options but you can’t use them all. We of course have our favorite pricing methods here at ProfitWell, but it’s good to understand the differences, good or bad. This article will break down four common product pricing methods, along with the pros and cons of each, and best practices for implementing a strategy within your SaaS company. 4 common produ

Pricing 52
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Online Casino Games with the Highest Probability of Winning

SaaS Metrics

Today, online casino gaming is very popular because it’s more convenient compared to having to dress up and travel to land-based casinos to play. In online casinos, you’ll be able to play your favorite casino games in the comfort of your own home or even when you travel to different places. It is one of the best past time activities for people who are looking for some fun things to do when they are bored.

Travel 52
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Stop LinkedIn Chasing Your Viewers Away

yoursales

Stop the LinkedIn Distraction. ?? LinkedIn’s default privacy settings are distracting people from your brand. This post will show you how to solve that in two clicks. ??. The LinkedIn profile page is the landing page for your professional brand. It’s where you’d like people to come to learn and connect with you. It’s where relationship-building with new clients starts.

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How to Give Good Customer Service: 6 Tips That’ll “WOW’” Your Customers

Teamgate

“The customer is always right” is an ancient business motto, but it’s been getting increasingly important in the last few years. How come? Well, studies reveal that customer experience will overtake price and product as the key brand differentiator by 2020. A business cannot afford to be passive and inert anymore because other players in the same niche are more than willing to step in and impress the target audience with outstanding services.

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Everything just changed: How to keep your customers at the center during turbulent times

Intercom, Inc.

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. But what do you do when everything is turned upside down? At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact. I shared how we’re navigating these big changes, from the immediate impacts on customers, to the implications for our marketing and product plans, and,

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April 29 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: Santa Clara, California Organization: McAfee The Customer Success Manager (CSM) will report to the Sr.Director, Public Sector Customer Assurance team. You will lead all post-sales activity to create recognizable value for McAfee’s customer.CSM drives the customer loyalty, adoption and implementation of McAfee Solutions.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Talk to me about your headspace

ProfitWell

“An underrated skill as an entrepreneur is the ability to maintain a level head in spite of external circumstances." - Patrick Coddou. Today, it’s an acquisition vs. retention showdown. Which should be your focus for Q2? Plus, Wistia launches an initiative for the creators—during another feel-good bit with Grace. Listen wherever you get podcasts: Top B2B SaaS news.

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How to Speed Up Your Website by Optimizing Content Delivery

Chart Mogul

Having your own web presence remains critical, but with so many types of websites you can build, ensuring your page loads blazingly fast is one of the most important things you need to look into. In this article, Igor Debatur, founder of one of the leading content delivery products on the market, tells us about why page load speed is so important and how to get it right for your website.

Scale 90
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How to Speed Up Your Website by Optimizing Content Delivery

Chart Mogul

Having your own web presence remains critical, but with so many types of websites you can build, ensuring your page loads blazingly fast is one of the most important things you need to look into. In this article, Igor Debatur, founder of one of the leading content delivery products on the market, tells us about why page load speed is so important and how to get it right for your website.

Scale 52