Stop Fighting Your Prospects: Overcoming the ‘Objection Handling’ Mindset
Sales Hacker
DECEMBER 18, 2020
Focusing on overcoming sales objections is likely holding you back and poisoning your customer relationships. This may seem backward. Afterall, objection handling is often considered one of the foundational pillars of sales — one of the critical elements necessary to win more deals. But there’s an important problem lurking beneath the surface — and if you want to be a better salesperson, you’ll need to work actively to address it.
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