Totango
AUGUST 3, 2021
A freemium strategy is one of the best ways to sell a SaaS product. However, common freemium SaaS mistakes can thwart this otherwise effective approach. Here we’ll help you steer clear of the most frequent pitfalls SaaS companies encounter when deploying a freemium sales model. First, we’ll consider why a freemium approach works so effectively when it’s executed correctly.
The Daily Egg
AUGUST 3, 2021
SmartStart is the free version of SmartRecruiters’ core product, and it is meant for smaller teams and organizations. The product does a great job of tracking applicants, accessing job boards, and creating an excellent candidate experience. However, it falls behind others in the category due to its limit on the number of active openings available. […].
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SaaStr
AUGUST 3, 2021
Q: How important is it to have a premier VC fund backing you vs angels at a higher valuation? I think in most cases, it mostly boils down to Next Round Risk. If you raise money from top or even top-ish brand VCs at a reasonable valuation, you usually get at least 3 benefits: Top Partners at Top VC Firms are Usually Good for a Second Check if you are doing OK / decent but not great yet.
The Daily Egg
AUGUST 3, 2021
If you’re questioning the importance of an employee handbook for your organization, think again. An employee handbook gives employees a detailed overview of company-specific policies, key procedures, benefits, and guidelines. It helps set clear expectations of what you expect from your employees and defines employee rights while also stating your legal obligations to them.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Neil Patel
AUGUST 3, 2021
It’s been a crazy rollercoaster over the last year and a half due to Covid. When Covid first came out, the majority of websites across the globe saw traffic drops as you can see from the graph above. But within a few months, things didn’t just reverse, many industries were facing all-time high traffic levels. Just look at ecommerce as a sector, it’s had rapid growth.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Neil Patel
AUGUST 3, 2021
What if you could see every ad currently live on Facebook? Imagine the data, ideas, and revenue you could generate. You no longer have to imagine. Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online.
SaaS Metrics
AUGUST 3, 2021
Linking building is the heart and soul of SEO. It’s a practice that is favored by businesses and marketers alike. The process is vital since it comes under the top two criteria by which search engines judge your website for declining authority. According to OutreachMonks, more than 15 percent of search engine. Read more. The post Why Do You Need Link Building Strategies for Your Startup in 2021?
OnStartups
AUGUST 3, 2021
In the early days of HubSpot, I somewhat accidentally ended up discovering a new approach to freemium that wasn't really freemium. Here's a short (1 minute 15 second) video clip on what I found that worked brilliantly for HubSpot and helped us drive spectacular early reach.
Sales Hacker
AUGUST 3, 2021
“I actually want to really understand how you are doing. Because I feel like you’re being stretched in a bunch of different ways.”. Hearing those words from a boss can be powerful, life-changing even. Shannon Wasiolek entered a career development conversation with a leader and had a very different conversation than she expected. It was a space for reflection.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
The SaaS Garage
AUGUST 3, 2021
German conversation-intelligence startup raises €2.5M in Seed round led by Amsterdam’s Peak MUNICH, August 3, 2021 ( Vishal Singh , silicon canals ) — In a recent development, the Munich-based ‘Conversation-Intelligence’ startup bao announced that it has raised €2.5M in its Seed round of funding. Munich-based bao solutions , which stands for “be as one”, is a startup that helps sales teams to identify success factors in their conversations.
ChurnZero
AUGUST 3, 2021
No matter what role you are in at your SaaS organization, metrics are key to your success. They help you evaluate performance of the business, team as well as individual contributors. When looking at metrics, it is important to be able to tie it back to what matters the most to your board and investors – revenue. . Let’s take a look at some metrics that directly measure your company’s revenue performance.
Baremetrics
AUGUST 3, 2021
We’re here to tell you that all revenue is good revenue. But there are nuances that you need to know when operating your SaaS business when it comes to revenue. Those nuances come into play when understanding the different types of revenue in your SaaS business. In this article, we’re going to define the types of revenue from NET revenue to Net Sales revenue, what is sales and look at how Baremetrics helps measure your revenue metrics.
Sales Hacker
AUGUST 3, 2021
Today on the show, we have Ryan Staley , the founder and CEO of Whale Boss, where he helps Founders, CEOs, and Revenue Leaders implement revenue by 7 and 8 Figure Sales Systems in less than 3 months. We go deep into how to sell to the enterprise and scale revenue through revenue sprints. powered by Sounder. If you missed episode 171 check it out here: How to Hire Salespeople with the Future In Mind with Anjulika Sain.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
OpenView Labs
AUGUST 3, 2021
Whether you’re talking about an actual battle or a metaphorical battle, defining the battlefield is a classic strategy. For SaaS companies, this means taking the leap into category creation, a sophisticated positioning exercise that allows a company to name—and own—a new space. This gives a brand the advantage of being “the first,” which is typically an excellent position from which to defend market dominance.
CloseSaaS
AUGUST 3, 2021
Base your inbound team around the buyer journey by figuring out where in the funnel customers need the most help to make a purchase decision. Then, hire for the right remote fit. Once your remote inbound sales team is in place, use automation to help them sell more efficiently.
ChurnZero
AUGUST 3, 2021
No matter what role you are in at your SaaS organization, metrics are key to your success. They help you evaluate performance of the business, team as well as individual contributors. When looking at metrics, it is important to be able to tie it back to what matters the most to your board and investors – revenue. Let’s take a look at some metrics that directly measure your company’s revenue performance.
Chargebee
AUGUST 3, 2021
E-learning platforms are riding the growth wave, with platforms like Class Central, Coursera, EdX, and more having grown exponentially in the last year. The Massive Open Online Course (MOOC) market size is projected to reach USD 67.18 Bn by 2027, from USD 7.34 Bn in 2020, growing at a CAGR of 37.2% during 2021-2027.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
OnStartups
AUGUST 3, 2021
In the early days of HubSpot, I somewhat accidentally ended up discovering a new approach to freemium that wasn't really freemium. Here's a short (1 minute 15 second) video clip on what I found that worked brilliantly for HubSpot and helped us drive spectacular early reach.
CustomerSuccessBox
AUGUST 3, 2021
In this era of SaaS and subscription businesses, getting the user to buy your product is only the beginning of a long journey ahead. During the entire process with the customer, pre-sales and post-sales, there is a need for a close relationship between Customer Success and Sales. This close relation can be built with good communication and articulation between both teams.
ITPro
AUGUST 3, 2021
The acquisition builds on Deloitte’s SAP Enterprise Solutions offering
SmartKarrot
AUGUST 3, 2021
Role: Customer Success Director Location: Remote, Redwood City, CA, US Organization: Exo As a Customer Success Director, you will manage a team who nurture the overall customer relationship, establishing a trusted advisor-type relationship to ensure overall customer satisfaction. Build processes for customer success, including but not limited to those around customer satisfaction, customer support, and sales operations.
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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.
Neil Patel
AUGUST 3, 2021
If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. What does the phrase mean, and can it improve your Instagram marketing? It’s not just a weird trend; directing users to click the link in bio is a powerful tool to help you drive traffic from social media to your website, product pages, and more.
OPEXEngine
AUGUST 3, 2021
FP&A teams should spend less time explaining the numbers and more time working with the business to manage them. This article originally appeared on CFO.com. Can financial planning and analysis ( FP&A ) groups keep up with the rapid, profound changes in many companies? Consider, for instance, what’s shaking up the media industry. Consumption patterns have changed as traditional television viewing’s share shrinks, digital streaming rises, and content creators can more easily self-publish
SmartKarrot
AUGUST 3, 2021
Ensuring that your customers feel valued is quintessential to your business. If you wish to develop healthy, long-term relationships, it is vital to have access to all of your customer information. Even though your company dedicates itself to rendering real customer relationships, it simmers down into nothingness when your business lacks true customer visibility.
Intercom, Inc.
AUGUST 3, 2021
One of our core company values at Intercom is “We obsess about our customers’ success.” We love solving our customers’ most important, most urgent, and most valuable problems. To do this, we believe that understanding our customers and how they use our products holistically is critical. Gaining that holistic understanding, however, is a huge, ever-changing challenge – it requires deep context into our products, customers, and business.
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Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.
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