Wed.May 05, 2021

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When Does Open Source Make Sense for a Business?

OpenView Labs

While discussing some of my philosophies on open source with a friend recently, they asked me a great question: “When does open source make sense for a business?”. That’s tough to answer. In many ways it’s a loaded question—depending on who you ask, you might get extremely strong opinions with widely varying rationales. Open source can provide a number of different advantages for a business, on both the consumption and production end of the spectrum.

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How to Avoid Being Replaced as CEO by Your VCs

SaaStr

Worried about a bunch of VCs replacing you? You should be a little worried, probably. A ways back, a CEO that I know fairly well was fired by a VC. Strange thing was, the VC didn’t talk to the rest of the board. Who didn’t agree. So he got un-fired. Awkward. CEOs getting replaced and fired in start-ups doesn’t happen every day.

Finance 345
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6 Easy Steps to Add a Favicon to Your WordPress Website

The Daily Egg

A favicon is the small icon beside your site’s name that appears on your browser tab or in Google search results. If you’re a new WordPress user and want to learn all about creating and adding a favicon to your WordPress site you’ve landed in the right place. It might seem like a daunting task […]. The post 6 Easy Steps to Add a Favicon to Your WordPress Website appeared first on The Daily Egg.

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Five Product Strategy Stages on the Path to $100M+ from Pendo

SaaStr

If there’s one lesson I’ve learned from leading product at fast-growing startups, it’s that there’s no one way to lead product. You do, however, need to be intentional about how you lead product. That starts with acknowledging the differences between a company at $25 million in ARR and $75 million, and then mapping big team and organizational changes to critical stages along that growth trajectory.

Strategy 268
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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ABM is Not B2B and Other Rants on Account-Based Marketing

Kellblog

The other day I read a book on account-based marketing (ABM), entitled ABM is B2B , and I must say I disliked it. Capital D disliked. My Thoughts on the Book: ABM is B2B. Why? It struck me as the kind of buzzword-laden, hype-filled, superficial-case-study-driven, strawman-arguing, compound-adjective-using [1] marketing book that seems to deliberately complexify marketing, perhaps in an attempt – as marketers sometimes do – to perpetuate the idea that marketing is a dark art best left to wiza

B2B 142

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Measuring Customer Experience: How to Collect the Right Data and Act on It

Totango

It is essential for a company to understand the behavior, opinions, and needs of their customers to provide the best service possible. A business’s relationship with its clientele is a foundational necessity, and just like any other relationship, if one side does not understand the other, the partnership is destined to fail. By measuring customer experience, companies can easily become more educated about customer behavior and opinions.

Data 118
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Dear SaaStr: Why is Stripe Waiting to IPO?

SaaStr

Q: Why is Stripe waiting so long to IPO? Stripe will IPO. It’s just not in a rush. Why do private companies and startups IPO, anyway? There are 5 basic reasons: Raise capital. But Stripe can raise all the capital it needs pre-IPO. So no need to IPO just for working capital. A currency for M&A. At some point this will help Stripe, to be public to make mega-acquisitions.

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How Nimble Helps Semrush Take Their Influencer Marketing to the Next Level

Nimble - Sales

Company Name: Semrush Company Size: 900+employees across 5 countries (USA, Russia, Cyprus, Poland, and Czech Republic) Industry: Digital marketing Use Case: Contact Management, Influencer Marketing Customer Name: Nicole Ponce Title: Influencers Manager Website: [link] Features: Segmentation, Saved Filters, Custom Fields, Email Templates, and Nimble Prospector Semrush is a leading online visibility management SaaS platform that […].

Marketing 109
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The Hard Truth: Revenue Management Complexities Unique to SaaS

Chargify

There are seven unique challenges SaaS companies face when it comes to revenue management—here are the tools that will help you overcome them. The post The Hard Truth: Revenue Management Complexities Unique to SaaS appeared first on Chargify.

Revenue 83
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Booming Business? Quit Using Your Personal Mobile Phone, Use A Virtual Number Now!

SaaS Metrics

During the early stage of business, usually, it is normal in considering your personal mobile phone number as a primary number for business. This may be because it is cheaper, easier, and given as a habit when starting a business venture. Trying or starting something new can be a hassle for most. Read more. The post Booming Business? Quit Using Your Personal Mobile Phone, Use A Virtual Number Now!

Mobile 52
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ChurnZero Named 2021 SIIA CODiE Award Finalist

ChurnZero

ChurnZero Named 2021 SIIA Business Technology Product CODiE Award Finalist for Best Customer Success Solution. We are proud to announce that ChurnZero has been named a 2021 SIIA CODiE Award finalist in the Best Customer Success Management Solution category. Finalists represent the best products, technologies, and services in software, information and business technology.

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How to build a sales cadence: examples, best practices, & top tools

CloseSaaS

A sales cadence is a workflow that sales reps use to get new leads in the sales pipeline, to build solid connections with them to better prime them for a future sale.

Sales 52
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The best way of betting online football and baccarat

SaaS Metrics

Nowadays online football betting is very simple for everybody. You can bet on any football or cricket match or bet baccarat and play card betting anywhere and anytime. Many people became interested in online football betting. The important thing is to manage on right track. Professional football betting, making money the most. Read more. The post The best way of betting online football and baccarat first appeared on SaaS Metrics.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The Essential Guide to Customer Data Enrichment

SmartKarrot

To know more about your potential customers, you need to keep your hands on the right kind of customer data. It will not only draw in sales but also set the tone for customer experience which will help you to stand out from your competition. To get the quality information of your customers for your company, you can safely rely on customer data enrichment to do the needful.

Data 10
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How to Humanize AI-Generated Marketing Content

Neil Patel

While future writers likely aren’t robots, artificial intelligence (AI) has enabled robot-human hybrid systems to create and edit content. However, there’s no need to worry about your job as a blogger or writer. AI-generated marketing content still lacks the human touch. We’ll still need writers and marketers to edit and revise content to fit our desired context and avoid misunderstandings in the online world.

AI 116
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May 05 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: Remote, United States Organization: ChartSpan Medical Technologies As a Vice President of Customer Success, you will provide guidance on and executes client retention strategy and multi-level client management processes. Contributes to company culture by providing radical candor and patient guidance to the Client Services team and fellow ChartSpan employees.

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How to Merge Instagram Accounts

Neil Patel

Managing one social media account is a lot of work. In many cases, managing two or more (when you don’t need both) can be a nightmare. That’s why if you have many accounts on the same platform, it’s best to merge them. Thankfully, platforms like Facebook make this easy as long as you’re the admin of both accounts you want to merge and the two accounts have similar audience demographics.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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These 36 RevOps Leaders Have Something (Great) to Say

Sales Hacker

Our team learned a ton this year talking to RevOps leaders — and we want to share this knowledge with you. What better way than to round up the top RevOps professionals you need to be following, talking to and/or learning from? Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org).

Scale 99
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5 Steps for Using Paid Internet Advertising to Drive Conversions

Neil Patel

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. How do you make sure you are getting the most out of your paid ads? A few weeks ago, I was talking to a business owner in my community. They recently started an aggressive Google AdWords campaign that was working, sort of.