3 customer retention statistics shaping the subscription industry in 2020
BrightBack
FEBRUARY 6, 2020
Today, we're sharing Brightback's second annual State of Industry Report. In this report, we've surveyed over 400 subscription businesses to better understand how the industry is approaching and prioritizing customer retention. We found subscription companies have completed a shift in focus toward retention over acquisition, but still struggle to execute and engage their customers across teams and systems.
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