10 Examples of Innovative Marketing Strategies for Startups
OpenView Labs
AUGUST 10, 2020
Marketing in the age of the new normal —yes, we’re tired of the phrase “new normal,” too—means taking a good look at our current strategy and seeing where it can be better. COVID-19 derailed many companies’ plans and campaigns, causing mass layoffs and pushing everyone to pivot their strategy. But we won’t deny that there are now opportunities for companies and startups to truly do good as brands—brands, we hope, who will be an essential part of their customers’ lives moving forward.
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