Tue.Jan 24, 2023

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3 Tips For Converting More Sign Ups In Your B2B SaaS Product

Frontegg

You built an amazing product, but your visitors aren’t converting to signups. Sound familiar? We’re here to tell you that you’re definitely not alone. And beyond that, we know all the reasons your website isn’t converting. Whether it’s lack of trust, a complex signup process, lack of obvious benefit, or other reasons, we’ve seen it and solved it all.

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Hiring Risks vs. Hiring Flags

SaaStr

During the Boom Times of late ’20-early ’22, we all often confused Taking Risks in hiring … with Just Plain Ignoring Flags. Great risks to take IMHE: Been a Director, but never VP. The best VPs of Sales I’ve hired were Directors of Sales before. Not ICs, not top reps. But folks that had built small teams themselves, and were ready to go to the next level.

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Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

At Intercom, we’ve reinvented different parts of our product many times over the years – most recently, our Messenger. This evolution always starts with one thing: a clear product vision. All products follow the same life cycle: development, growth, maturity, decline. An inevitable slide into decline sounds ominous. And, when products are in this phase, users can feel it: it’s the slow, clunky, dated experience you get when using previous-generation tech.

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Focus on the Fundamentals: How to Scale For Profitability with OMERS Growth Equity Managing Director & Head of Growth Equity Mark Shulgan (Video)

SaaStr

As SaaS founders are looking to scale and raise funding, it can be confusing and stressful to navigate in the uncertain market of the past few years. Valuations have dropped, and investors are more selective with their capital. So how can you tell if you’re on the right track? In this session of SaaStr Workshop Wednesdays, the Managing Director & Head of Growth Equity at OMERS Growth Equity, Mark Shulgan, shares advice for focusing on the fundamentals and keeping profitability at the forefro

Scale 225
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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Investing in Cygnvs

Andreessen Horowitz

Cyber incidents have reached a crisis level over the past decade. In 2021, the U.S. saw 1,862 data compromises , affecting nearly 300 million people (a nearly 100% increase from five years ago). Cybersecurity practitioners no longer wonder if they … The post Investing in Cygnvs appeared first on Andreessen Horowitz.

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Slides from Emerging Stronger from the Downturn

Kellblog

Here are the slides from the Balderton Capital webinar I did today with Michael Lavner , entitled How to Emerge Stronger from the Downturn than You Went In. For people who can’t use Slideshare, they are also available here. We discuss: The importance of how founders/CEOs frame challenges to the organization. What we mean by “stronger.” Focus, how to do fewer things, better — including reading The Crux by Richard Rumelt.

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Investing in Voldex

Andreessen Horowitz

We are thrilled to announce that a16z led the Series A investment in Voldex , a game studio that acquires, improves, and builds games on the massive user-generated content (UGC) platforms, Roblox and Minecraft. Voldex was founded by CEO, Alex … The post Investing in Voldex appeared first on Andreessen Horowitz.

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How Microsoft is helping Ukraine’s cyberwar against Russia

IT World

One of the big surprises in Russia’s war against Ukraine has been how well Ukraine has fended off Russian cyberattacks. Ad hoc groups of white-hat hackers have helped, as have a number of nations and the US government. Less well known is that tech companies, including Microsoft, are part of the effort. That aid ranges from giving advice to identifying attacks, offering fixes for them, and providing Ukraine with free tech and security services.

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How to Calculate Customer Retention Cost

The SaaS CFO

The focus has shifted! Capital markets are tight. Economic conditions are unknown. New customer growth may be slowing down. Time to focus on customer retention and the health of our recurring revenue. What does it cost to retain a customer? It’s somewhat ambiguous when we try quantify our customer retention costs. We know that we […] The post How to Calculate Customer Retention Cost appeared first on The SaaS CFO.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Apple marks Data Privacy Week with in-store privacy training, more

IT World

Apple this year is marking Data Privacy Week by working to educate iPhone users about the privacy protection tools they already have in hand, a move that has implications across any business that wants to maintain privacy. Data protection is the bedrock of business Data Privacy Week grew out of the Jan. 28, 2007 first convention on data protection.

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Regulate Web3 Apps, Not Protocols Part III: The Web3 DAO Dilemma

Andreessen Horowitz

… The post Regulate Web3 Apps, Not Protocols Part III: The Web3 DAO Dilemma appeared first on Andreessen Horowitz.

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How to Build a SaaS Finance Team for the Future

Sage Intacct

The finance team of today looks incredibly different than its counterparts did five years ago. Modern CFOs and other finance leaders are expected to play a much more active strategic role in their companies than they once did.

Finance 69
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How to Automate User Provisioning Across Your SaaS Stack

BetterCloud

Imagine you’re about to log on for your first day of a brand-new, full-time remote job. You put a lot of effort into the application process and you’re excited to hit the ground running. Some preliminary set-up is expected, sure, but you’re hoping to contribute as soon as possible. Right away, you’re unable to access your new Slack account.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Indian SaaS Firms To Command 8% Of Global SaaS Market: Report

Entrepreneur - SaaS

The report added that India's SaaS ecosystem has become a global leader, behind only the US in scale and maturity

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Content Marketing Metrics that Matter: Are You Tracking These?

Neil Patel

I get this question a lot: “How do I measure content marketing success?” I like this question because I can give a concrete answer. It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective. It’s not.

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I Started Having Panic Attacks as a Business Owner — Here’s How I Reprioritized Mental Health While Still Growing

Buffer Resources

It’s such a paradox for business owners that more success often means more stress. At least, that was the case for me. When I started working on Shorty’s Pizza Shack in 2010, my wife and I did everything. We welded the tables, we built the fence, we tested pizza recipes endlessly until we landed on the perfect one. When we opened our doors to customers, this mindset of doing as much as possible myself continued: I hired, I fired, I cooked, I cleaned.

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Unlearning the Growth vs. Costs Myth

OPEXEngine

How some companies use this timeless tension as a catalyst for outperformance. At a Glance Caught in the bind of running vs. changing the business, many companies feel they need to “choose” between either margins or growth. Top-quartile companies can achieve both. With the right methodology, cost productivity discipline not only helps fuel steady growth and big initiatives but also are rewarded by shareholders, leading to substantially higher TSR, in both good times and downturns, according to o

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Engagement Gamification: The Fun Way to Boosting User Engagement

User Pilot

Boosting user engagement is a surefire way to nurture customer loyalty, but how do you actually encourage users to use your product? In this article, we’re going to go over how engagement gamification increases user engagement, how you can implement it, and the best practices to follow! TL;DR Gamification increases customer engagement by making your product more entertaining, creating a sense of friendly competition, and rewarding behaviors that you’d like users to repeat.