Wed.Mar 13, 2019

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A Founder’s Guide to Convertible Notes and SAFEs vs. Equity

SaaStr

A few years back, it seemed like there were 10,000 articles on the pros and cons of raising relatively modest amounts of capital using traditional equity vs. SAFEs and convertible notes. I shared my detailed learnings here, and I think it remains a strong analysis of the pros and cons of each way to raise money, and what really matters: An Insider’s Guide to Convertible Debt vs.

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Expand your addressable market to drive your next wave of growth

Intercom, Inc.

During your first wave of growth, your initial customers are very important. You have to build a product that solves a problem and works well for them. As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people.

Scale 171
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What are the legal implications in Y Combinator’s Template Sales Agreement?

SaaStr

I love 99.9% of what YC does. I do not love their Template Sales Agreement. Why? It was written by a lawyer at a Big Law Firm who almost certainly did not support a high-velocity inside sales team. And because of that, it is way, way too long, complicated, and liability-focused. It will create endless redlines, phone calls, and will get “forwarded to our attorney to take a look” by your prospects and customers.

Sales 124
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How Sales Teams Influence the Data-Driven Buyer

Nimble - Sales

The Modern Workplace 365 is a five-part series designed to help small business teams understand the impacts of the data-driven buyer’s journey, the unprecedented rate of technology innovation, and multi-generational work cultures on the Modern Workplace. In this post, we discuss shifts in customer expectations, changes to the sales mindset, and toolkits that enable sales […].

Data 111
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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iOS Subscription Offers: How They Work

SaaStr

It’s taken a looooong time, but SaaS mobile subscriptions are finally becoming mainstream. SaaS on mobile is nothing new, but having the primary payment and subscription mechanics be on mobile is new. And still early. This is a fun trend to watch so I’m grabbiing some of the key learnings from an early leader in the space, Revenue Cat. From CEO Jacob Eitling: __.

More Trending

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Customer Success: Your Next Growth Engine

Groove HQ

How customer success can help you retain and acquire customers Lately, I’ve been thinking about the recent times I’ve reached out to any kind of company for support. All of these experiences have been pretty good. Quick, friendly, informative—everything a girl could ask for. However, when I think about them more, I realize that while […]. The post Customer Success: Your Next Growth Engine appeared first on Groove Blog.

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Wistia’s CEO on the Role of Sales in a PLG Company [Podcast]

OpenView Labs

PLG companies don’t necessarily rely on a large sales and marketing team to grow. Wistia’s Co-founder & CEO, Chris Savage, explains their decision to create a self-service funnel and when their sales team gets involved in the buying process. Chris also explains how the sales team came to be and how they adopted Wistia’s values during the customer’s buying process.

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Podcast: Shotgun Clause Exit and How to Get the Terms You Want, an Interview with Michael Kaplan

Divestopedia

How a shotgun clause works, when it's useful and how to moderate your relationships to protect yourself and your assets. Michael Kaplan runs us through what went wrong in his business deal and how he still secured a good exit.

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Subscription60: Wednesday, March 13th

ProfitWell

Good morning good people. Abby here with a friendly reminder that it is National Good Samaritan Day, which doesn’t necessarily force you to clean up highway trash or take the jacket off your back (although more power to ya if you do) but rather simply put, start by treating people with kindness. I’d like to begin this day of giving by gifting you the subscription news and recurring revenue resources you need to maintain that hustle.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Subscription Economy News – Week of 3/11/19

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. . The post Subscription Economy News – Week of 3/11/19 appeared first on Zuora.

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Your Content Marketing Business Model … The Choices You Have!

The Marketing & Growth Hacking Publication

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. What exactly is a Business Model? It is a the description of the method by which you’re going to make money. In the case of a Content Marketing Business Model, it should be a plan of how you are going to make money either using content as a means to making money on other products and services, or using con

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3 MAP Pricing Policy Mistakes You Don’t Want to Make

TrackStreet

It’s unfortunate, but we at TrackStreet still see manufacturers and brands making these MAP pricing policy mistakes all the time. Let’s make sure you know to avoid them when drafting and enforcing your MAP policy.

Pricing 40
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Gmail, Drive and other Google services suffer international outage

ITPro

News. Users reported difficulties sending emails and viewing attachments.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Diagnose Why Your Sales Forecast is Inaccurate

InsightSquared

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Celebrating a Company Milestone?—?A Few Dos and Don’ts

The Marketing & Growth Hacking Publication

Celebrating a Company Milestone?—?A Few Dos and Don’ts So you’ve reached a big company milestone. Congratulations! It can be 20 years of work, or your first one million followers on Facebook. But whatever it is, you should certainly celebrate it in style. To ensure that your company milestone doesn’t go unnoticed, we’ve composed a list of several dos and don’ts you should pay attention to when celebrating your big day.