Wed.Jun 02, 2021

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SaaS Companies That Organized Online Summits/Events: Key Takeaways

Natalia Luneva

Video marketing has developed into event marketing and now encompasses a much broader scope of content formats. From live Q&As to webinars and multi-day virtual summits, you can get as creative with your video format as you want. . I interviewed 10 SaaS companies asking them: Why they use event marketing in their strategy; . What events they have organized; What the organizational process looks like; What results they have seen from their efforts.

Scale 105
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Dear SaaStr: What are Some Tricks Software Companies Use to Manipulate Churn Metrics?

SaaStr

Q: What are some tricks software companies use to manipulate churn metrics? “Churn” is a surprisingly imprecise term. Some ways saas companies “manipulate” churn, which may be 100% legitimate in some cases: Not counting churn until after 90 days. This is quite common in self-service businesses. If a customer churns in a week, why count them? Not counting churn if they come back within 365 days.

Churn 249
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Nextiva Vs. RingCentral

The Daily Egg

Nextiva and RingCentral are some of the very best business VoIP phone services. Nextiva is the top option for most businesses—it’s both affordable and flexible. RingCentral is a great choice for small teams that need the cheapest service possible. The platform is an all-in-one communications solution. Both offer outstanding service in their respective areas, but […].

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Tackling the problem: A simple three-part framework to align your team’s efforts

Intercom, Inc.

At Intercom, we start with the problem. But not every problem is created equal, and their solutions shouldn’t be either. Aligning on three things before diving into a solution can help ensure teams spend the right amount of time and energy solving every problem. We start every project with a problem statement that answers these questions: . What outcome does the customer want?

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Zoom Vs. GoToMeeting

The Daily Egg

Zoom and GoToMeeting are great conference call services. Zoom is the best option for video conferencing—it’s generally affordable, easy to use, and built to scale. GoToMeeting is a top choice for remote teams. The service offers screen sharing, unlimited recording, and is extremely quick to use. Both offer excellent service in their respective areas.

Scaling 195

More Trending

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How to Use Customer Reviews in Images and Video Ads

Neil Patel

Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Or is there? Instead of looking inside of your organization for inspiration, look to past and current consumers to help you share the greatness of your product.

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Nimble Partnered with Reliance Network to Revolutionize Real Estate Sales Engagement

Nimble - Sales

We are excited to announce that Nimble has partnered with Reliance Network to help realtors cultivate and grow their networks and close more deals! Reliance Network empowers many of the world’s most prestigious luxury real estate brands with designer websites, marketing automation, and CRM. Reliance provides their clients with the tools to build a beautiful […].

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How to Create a Free Google Website For Your Business

Neil Patel

A web presence is essential for getting found online, especially these days. According to Statista.com, nearly a third of consumers in the United States look online for a local business every day. It’s simple: websites are essential for attracting new customers. A website proves invaluable in other ways, too, like showcasing your products and increasing leads.

Business 127
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Investing in Jeeves

Andreessen Horowitz

Pre-pandemic, it was increasingly common for tech companies to have employees and operations in more than one country. Post pandemic, it’s almost guaranteed. The benefits of distributed workforces are obvious: access to talent, direct access to customers and partners in … The post Investing in Jeeves appeared first on Andreessen Horowitz.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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[Q&A] B2B SaaS Benchmarks: How Does Your Company Compare to +1,500 of Its Peers?

ChurnZero

During 2020, we saw several major events cause businesses to adapt to new conditions and adopt additional capabilities to not only defend against economic pressures but also to take advantage of opportunities. How does your company stack up to its peers in this regard? SaaS Capital joined us for a webinar to share the results from their 10th annual B2B SaaS benchmarking survey.

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Customer Segmentation vs. Market Segmentation

Baremetrics

Segmenting customers and target markets is a hot topic for today's marketers. Our customer segmentation tool lets you divide your customers by any metric you choose. In this article, we'll look at customer segmentation vs. market segmentation - which approach to use and when? Are these two segmentation practices really that different? They are. We'll guide you through the differences below.

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Investing in Shef

Andreessen Horowitz

I love digital marketplace businesses! If you track my career in my two plus decades in Silicon Valley, you’ll see a lot of them. I’ve been an operator and/or investor in the A to Z of marketplace companies across time … The post Investing in Shef appeared first on Andreessen Horowitz.

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The Rise of Department Operations Roles, and How to Tackle Inefficiency

Casey Accidental

At every company, there are well defined roles you would expect to see. In software, they tend to be roles like engineering, product management, design, marketing, legal, finance, etc. But as companies scale, they tend to invest in more specialized roles over time. During that transition, operating in one of these roles can be confusing. One interesting trend emerging at many companies including Eventbrite is the creation of departmental operations roles.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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How the Buyer is Bringing RevOps to the Forefront with Hang Black

Sales Hacker

Sales Hacker’s new podcast — Revenue Innovators — is coming to your eyes and ears this summer! Your hosts are none other than Outreach’s Mary Shea (VP, Global Innovation Evangelist) and Harish Mohan (SVP, Revenue Excellence & Operations). Why call it Revenue Innovators? Mary Shea defines this term in her recent article Unleash: A New Cohort of Revenue Innovators Comes of Age : noun — a new cohort of revenue leaders who put buyers at the center of their strategies, who arm their sellers with

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8 Strategies That Create Urgency Conversions For Your Online Store

Trujay

If you have products to sell on the Internet, it makes sense to get customers to buy from your online store. However, it’s not enough to let your product listings stay on your website untouched. Or worse – A customer has second thoughts on clicking the “Checkout” button. To help combat buyer hesitation, you’ll […]. The post 8 Strategies That Create Urgency Conversions For Your Online Store appeared first on Trujay: Migration & Integration Solutions.

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CFO’s pricing metric helped SaaS company get through COVID-19

OPEXEngine

Smart pricing enabled process management software provider Cherwell to get the most from its subscribers while new businesses languished. When the pandemic hit, executives at Cherwell had to focus growth on existing customers, as the mid-sized businesses it targets with its enterprise service management software would be too hunkered down to try something new. “People are more cautious in their purchasing decisions,” Gary Golden, Cherwell’s CFO, said this week in a CFO Thought

Pricing 52
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How should a Customer Success Manager plan the day?

CustomerSuccessBox

When it comes to decoding about- “How should a day in the life of a Customer Success Manager look like? Or How should every Customer Success Manager (CSM) be planning their day? It becomes quite a genuine confusion to deal with. Because it’s not just the amount of tasks or the amount of KPIs that a CSM is probably dealing with which of course is already far too many unlike sales where all you have to do is essentially close the business, but it also revolves around the fact that a CSM has to on

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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SaaStr Podcast #401 with MixMax CEO Olof Mathe: “The Secrets To Doing Freemium and Sales-Driven Sales at the Same Time”

SaaStr

Ep #401: In this session, you will learn how to make the Freemium model work while also incorporating the traditional sales-driven strategy. Olof Mathe will share how the two strategies can blend together and specific lessons he has learned from his experience. This episode is an excerpt of Olof’s session at SaaStr @ Home 2020. You can view the full video here.

Sales 246
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The Art of Negotiation: A Guide for Customer Success Managers

SmartKarrot

Sustaining and retaining customers could be challenging at times – and that is completely fine. At the same time, making a positive impact on your customer relations is practical if you know the art of negotiation. Daniel Pink, in his bestselling book, ‘ To Sell is Human ’, speaks extensively about how negotiation as an act is only human. With a perfect negotiation, you can unravel through a customer’s journey with you and understand their needs better.

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How to Use YouTube Ads to Grow Your Business

Neil Patel

Being a marketer is an interesting job. On the one hand, you’re expected to keep up with trends. When a new social media platform starts to take off, you’d better be there promoting your brand. Still, you can’t just blindly follow those trends. Popular platforms become saturated with dozens of competitors, and standing out becomes nearly impossible.

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Jun 02 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Success Location: New York, NY, US Organization: Diligent Corporation As a Director of Customer Success, you will lead Customer Success practice for the BoardEffect brand in AMER, EMEA, and APAC regions, with a focus on building strong, trusted customer relationships. Manage team leaders and individual contributors to achieve retention, renewals, product usage, NPS, and CSAT targets.

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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.

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Sales Enablement as a Communications Center

Sales Hacker

Sales enablement is an exciting place to be. It’s the glue that holds together many lines of business as your company treks forward on the path to sales success. This is where you can really develop your skills in the art and science of communicating. As a consultant for companies that are struggling to bring their different lines of business together on a shared path to success, I know sales enablement to be the perfect team to create and implement a strategic communications plan.

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10 Scalable Ways to Improve SaaS Customer Success

Baremetrics

“Do customer success” is the startup equivalent of “eat less and exercise.” Good for everyone, but also vague and hard to implement. Of course, you’d like to talk to each individual customer and make them successful. But dedicated customer success teams are a privilege of bigger SaaS companies. What can you do as a small team with limited resources?