Mon.Oct 12, 2020

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The Three Engines of SaaS Growth

Cobloom

In The Lean Startup Eric Ries identified the three drivers of business growth : viral, sticky and paid. While each of these can drive growth for your company, it’s important to choose the most relevant one for your service offering and business strategy. Today I’m looking at the three engines of growth, and how you can harness these for your SaaS product.

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10 Simple Tips to Do Better This Quarter — With The Leads You Already Have

SaaStr

SImple tips to Do Better in Q4 With What You Already Have: – Drive Down Churn – Drive Up NPS – Be More Grateful – Zoom with 10 Customers a Week – Promote Your Star(s) – Less Spam, more ABM – Weekly Webinar – Improve Lead Routing – Improve Lead Scoring – Talk to Every Prospect. — Jason BeKind Lemkin (@jasonlk) October 10, 2020.

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The Top 10 Marketing Certifications That are Worth the Money

Neil Patel

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. To everyone else, these people must seem superhuman! But…I know their secret. The truth is these marketers aren’t lucky or gifted.

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Growing Product and Engineering Orgs from Zero to IPO with Twitter and Redpoint Ventures

SaaStr

SaaStr favorite Tomasz Tunguz of Redpoint Ventures was gracious enough to sit down with Nick Caldwell, former CPO of Looker and current VP of Engineering at Twitter. Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. When founders are starting companies, it’s crucial to have product-market fit.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Unspoken Hard Bits of Bootstrapping

Outseta

The challenges that I’ve faced as a bootstrapped founder simply aren’t the ones that are commonly talked about By Geoff Roberts · 17 min read The internet is littered with horror stories detailing the many challenges of entrepreneurship. We’ve all read the tales of founders wrestling for years to find product market fit , of co-founders squabbling over equity, of the CEO riddled by anxiety as he drains his infant daughter’s college fund to keep his start-up afloat for another month.

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A Complete Guide to AI Digital Assistants for Marketers

Neil Patel

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. While you’re drowning in the tsunami of daily, weekly, and monthly tasks, your competition will swim laps around you. What if you could: Spend more time in your zone of genius. Stop feeling overwhelmed by your workload.

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Every Day is Prime Day

Zuora

Last week, Amazon announced that Prime Day this year will be October 13-14th, and the retail industry cheered. For those […]. The post Every Day is Prime Day appeared first on Zuora.

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5 Best Practices For Implementing SaaS CRM Software

SaaS Metrics

Software as a Service (SaaS) Customer Relationship Management (CRM) is a trending technology in the marketing industry. It is an engaging technique to attract customers without the need for massive databases and infrastructure. Going by the CRM definition, taking advantage of a trend is useful for managing customer relationships. Therefore, outsourcing these needs is another wise choice to focus on building business goals and taking advantage of market leads.

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We Had to Cancel Our Lisbon Offsite, so We Commissioned an Illustrator to Draw Us There Instead!

Chart Mogul

An annual tradition at ChartMogul is to gather the whole team somewhere a little exotic for a few days around the time of our company’s anniversary. We reflect on our learnings from the past year, meet colleagues we’ve never met in person, plan for the year ahead, take a whole team photo — and of course — have a tonne of fun! Sadly the events this year have put that tradition on hiatus, so we’re making the most of the situation!

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Freemium vs. Free Trial? We’re Putting This Debate to Rest

OpenView Labs

It’s no secret that your product is one of the best ways to generate leads—and qualified leads at that. Product led growth (PLG) is an end-user focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion. Offering a free trial or freemium product experience is one of the hallmarks of a PLG approach.

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3 Tricks to Close More Deals in 2020 ?

Natalia Luneva

Matt Wolach is the creator of The Perfect D.E.A.L. Process – an innovative system that makes it easy to close deals without having decades of sales experience and knowledge. People are concerned with getting traffic, raising awareness and interest in their product. They put processes in place for marketing and hire the best marketing people however they don’t think about what is going to happen when that lead comes in and they don’t put the same processes in place and hire the same experts

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How to Pitch to Investors: Mistakes to Avoid and 8 Expert Tips to Level-Up Your Pitch

CloseSaaS

Convincing strangers to give you money isn’t easy, especially in these times. To help startups pitch to investors successfully, this article will discuss common mistakes startup founders should avoid, what investors look for in an investor pitch, and how to create a pitch deck that sells.

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We Had to Cancel Our Lisbon Offsite, so We Commissioned an Illustrator to Draw Us There Instead!

Chart Mogul

An annual tradition at ChartMogul is to gather the whole team somewhere a little exotic for a few days around the time of our company’s anniversary. We reflect on our learnings from the past year, meet colleagues we’ve never met in person, plan for the year ahead, take a whole team photo — and of course — have a tonne of fun! Sadly the events this year have put that tradition on hiatus, so we’re making the most of the situation!

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Why Your Business Needs Continuity Planning

InsightOutData

As a business leader, you need to think of how to ensure that your business can survive any anticipated or unforeseen disasters. In this series, we explore the importance of business continuity planning to prevent and limit downtime and ensure rapid recovery.

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Why Digital Transformation is More Important Today Than Ever Before

Treehouse Technology Group

The world is watching as the rules of the markets change drastically in the COVID-19 era. Businesses are making an extra effort to adapt to the “new normal” to stay competitive. Today, it’s not only the rules but the entire battleground that is undergoing massive changes! What does digital transformation mean in this situation? Let’s… The post Why Digital Transformation is More Important Today Than Ever Before appeared first on Treehouse Tech Group.

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How to Leverage Data to Create an Effective Business Continuity Plan

InsightOutData

Business continuity planning ensures alignment between processes, technologies, and people in order to overcome a crisis. In our next article in the series, we explore how to leverage data to create an effective business continuity plan.

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Top 30 Customer Service Facts and Statistics for 2021

SmartKarrot

Getting a hold of some quick customer service facts and statistics is going to give you a better picture of the customer success niche. It’s a given that every business wants to offer only the best customer experience to their prospects. And in such a case, rendering your best foot forward in customer service will give you a definite upper hand. Your reputation is what decides how far your business is going to go.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Why Your Business Needs Continuity Planning

InsightOutData

As a business leader, you need to think of how to ensure that your business can survive any anticipated or unforeseen disasters. In this series, we explore the importance of business continuity planning to prevent and limit downtime and ensure rapid recovery.

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4 Steps to Get Started Multi-Threading More Deals with the Modern, Multi-thread Framework

Sales Hacker

When you applied for college, did you only submit one application? When you bought a car, did you only test drive one car? When you were looking for a job, did you only apply to one company? My bet is that you didn’t. By default, that would only decrease your chances of obtaining the end result that you were looking for. So when it comes to sales, why is it that most sales reps single-thread their target accounts and deals?

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How to Leverage Data to Create an Effective Business Continuity Plan

InsightOutData

Business continuity planning ensures alignment between processes, technologies, and people in order to overcome a crisis. In our next article in the series, we explore how to leverage data to create an effective business continuity plan.

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