Mon.Oct 12, 2020

The Three Engines of SaaS Growth

Cobloom

In The Lean Startup Eric Ries identified the three drivers of business growth : viral, sticky and paid. While each of these can drive growth for your company, it’s important to choose the most relevant one for your service offering and business strategy.

10 Simple Tips to Do Better This Quarter — With The Leads You Already Have

SaaStr

SImple tips to Do Better in Q4 With What You Already Have: – Drive Down Churn – Drive Up NPS – Be More Grateful – Zoom with 10 Customers a Week – Promote Your Star(s) – Less Spam, more ABM – Weekly Webinar – Improve Lead Routing – Improve Lead Scoring – Talk to Every Prospect.

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The Unspoken Hard Bits of Bootstrapping

Outseta

The challenges that I’ve faced as a bootstrapped founder simply aren’t the ones that are commonly talked about By Geoff Roberts · 17 min read The internet is littered with horror stories detailing the many challenges of entrepreneurship.

It Takes at Least 7 Years in SaaS: Can You Do The Time?

SaaStr

We’ve been 9 years on this one… but now it’s working [link]. — Mariano Suarez-Battan (@batmelon) August 26, 2020.

Are Your Embedded Analytics DevOps-Friendly?

Does your analytics solution work with your current tech stack and DevOps practices? If not, any update to the analytics could increase deployment complexity and become difficult to maintain. Learn the 5 elements of a DevOps-friendly embedded analytics solution.

We Had to Cancel Our Lisbon Offsite, so We Commissioned an Illustrator to Draw Us There Instead!

Chart Mogul

An annual tradition at ChartMogul is to gather the whole team somewhere a little exotic for a few days around the time of our company’s anniversary.

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A Complete Guide to AI Digital Assistants for Marketers

Neil Patel

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. While you’re drowning in the tsunami of daily, weekly, and monthly tasks, your competition will swim laps around you.

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Every Day is Prime Day

Zuora

Last week, Amazon announced that Prime Day this year will be October 13-14th, and the retail industry cheered. For those […]. The post Every Day is Prime Day appeared first on Zuora. Subscribed Weekly / Thoughts from Tien Tzuo

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The Top 10 Marketing Certifications That are Worth the Money

Neil Patel

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. To everyone else, these people must seem superhuman! But…I know their secret.

What you need to know about cross-sell emails

Vero

Once you’ve acquired a customer and built up the relationship, you open up the opportunity to sell them related items or features. Today we’re exploring cross-sell emails so that you’ll be ready to forge a new (and profitable) path in your email marketing and automation efforts.

Digital Trends Report 2020

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

Freemium vs. Free Trial? We’re Putting This Debate to Rest

OpenView Labs

It’s no secret that your product is one of the best ways to generate leads—and qualified leads at that. Product led growth (PLG) is an end-user focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion.

5 Best Practices For Implementing SaaS CRM Software

SaaS Metrics

Software as a Service (SaaS) Customer Relationship Management (CRM) is a trending technology in the marketing industry. It is an engaging technique to attract customers without the need for massive databases and infrastructure.

4 Steps to Get Started Multi-Threading More Deals with the Modern, Multi-thread Framework

Sales Hacker

When you applied for college, did you only submit one application? When you bought a car, did you only test drive one car? When you were looking for a job, did you only apply to one company? My bet is that you didn’t.