Mon.Dec 03, 2018

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Holiday messaging and chatbot tips for marketers

Intercom, Inc.

Gearing up for the holidays? For ecommerce and consumer focused brands, the holidays offer a huge opportunity to grow your customer base and drive sales with chatbots and targeted messaging. Through to New Year’s, consumers are in the mood to buy. It’s up to you to reach and convert them at scale, and today’s chatbot technology, such as our Custom Bots , can help you can get there.

Marketing 128
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It’s Time to Retest Your Page Speed [Google’s latest update]

Unbounce

Back in October, we were the first to claim that 2019 will be the year of page speed. We’ve got our eyes on the market and lemme tell you: Google is sending serious signals that it’s crunch time to deal with your slow pages. Faster pages are a strategic marketing priority. And sure enough, Google has made yet another change to uphold that prediction.

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Three Things To Consider Before Your Next MarTech Purchase

CloudKettle

Marketers are living in a golden age of marketing. No longer do marketers have to rely. The post Three Things To Consider Before Your Next MarTech Purchase appeared first on CloudKettle.

Marketing 101
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7-Step Framework for Crafting a Bullet-Proof Sales Strategy in 2019

Sales Hacker

The post 7-Step Framework for Crafting a Bullet-Proof Sales Strategy in 2019 appeared first on Sales Hacker.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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The Essential SaaS Metrics Glossary

Cobloom

Whether you're trying to grow your business, secure VC funding or simply improve user experience, there are a handful of crucial SaaS performance metrics you should be tracking, day-in and day-out. Unfortunately, SaaS metrics can be complex, confusing and contradictory; and keeping a finger on the pulse of your business can be easier said than done.

Metrics 40
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Creative Selection - An Inside Look at Some Key Moments at Apple

Tom Tunguz

I’ve wondered what it’s like to work at Apple. I’ve read books and articles about Steve Jobs and the turbulence the company experienced. Ken Kocienda co-wrote the Safari browser and developed the first iPhone keyboard. His book, Creative Selection, is the first book that provides a view of the day to day environment at Apple. It’s full of wisdom. These are my learnings from the book.