The Daily Egg
JANUARY 21, 2019
Are you experiencing a high bounce rate? If so, you’re not alone. Many digital marketers face this same problem, which usually occurs because the website’s not doing what it’s supposed to do. The fact is, an alarmingly high bounce rate (we’ll talk about what a healthy vs. scary range looks like a little later) can […] The post High Bounce Rate?
Intercom, Inc.
JANUARY 21, 2019
Often in software you’ll hear that you get something for free, like “the framework just gives us this for free,” or “if we use X service provider, we get Y for free,” or your developers will tell you “we were building this bit anyway so we get this extra piece for free.”. Nothing is free in software. It’s not free because you’re sitting there talking about it and you’re debating if you should do it.
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Sujan Patel
JANUARY 21, 2019
There are many ways to build grow a business, but when it comes to building and scaling a business in 2019 and beyond, one key thing stands out: Customer experience. But while brands in general are becoming increasingly aware of the importance of customer experience, there are many that still don’t fully appreciate the value […]. The post Customer Experience is Key: Growing Sales, Marketing and UX Together appeared first on Sujan Patel.
Cobloom
JANUARY 21, 2019
Customer prospecting is an essential component of your SaaS company’s overall growth strategy. Done right, it can facilitate fast rates of growth. Done wrong, it can drain valuable time and resources, and end up costing your company far more than it generates. Today I’m looking at how to do smarter customer prospecting, to complement your inbound marketing strategy, and help your SaaS company grow.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Rakam
JANUARY 21, 2019
As the race to acquire more market share intensifies e-commerce companies are doing everything they can to retain their current customers and gain new ones. This fierce competition led e-commerce companies to invest more into analytics platforms. E-commerce companies face several issues in acquiring and retaining new customers while not burning a hole in their pocket.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Claudiu Murariu
JANUARY 21, 2019
The world of analytics took a turn for the best last year, and 2019 looks even more promising. Here’s a quick run through last year’s trends and what I envision for this year. [link] In a nutshell, there were 2 main trends last year, which will further develop this year: Thought leaders and analytics experts came up with ‘ growth frameworks ‘ to help you generate more growth as quickly and ‘painlessly’ as possible.
Sales Hacker
JANUARY 21, 2019
This week on the Sales Hacker podcast , we talk to Bill Binch , Chief Revenue Officer for Pendo and a former sales executive at Marketo who, over close to 10 years, helped guide the company through multiple phases of growth including both an IPO and an acquisition. . Bill is the consummate commercial leader, sales manager, and team player and walks us through his career insights.
Tom Tunguz
JANUARY 21, 2019
I’m thrilled to welcome Travis Bryant as an entrepreneur-in-residence (EIR) to Redpoint. I first heard Travis speak at a technology conference a few years ago. I noticed then that his thinking on go-to-market strategy is among the most modern in Startupland because it combines all of the key aspects of SaaS go-to-market in novel ways. Travis started his career in technology as an Oracle database administrator but moved into sales.
FastSpring
JANUARY 21, 2019
SaaS businesses have seen unprecedented growth in the past few years. In a recent survey , BetterCloud reported that 73% of companies say nearly all their apps will be SaaS by 2020. It’s interesting to note a large part of this growth is happening outside the US. Recently, Gartner paired up with Google and shared in a webinar that while US software search volume is up 4% year over year (YoY), international search volume is up 12% YoY.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
The Marketing & Growth Hacking Publication
JANUARY 21, 2019
How to do Link Building Even if You’re New to SEO When it comes to getting your content to rank on search engines, few things are more crucial than backlinks. Backlinks are how search engines determine the authority of your website and where to rank your pages. But before we dive into how to do link building, let’s step back and walk through the link building basics together.
FastSpring
JANUARY 21, 2019
Staying on top of the latest trends can help your digital business find a lot of success online. For example, we all know how important Black Friday, Cyber Monday, the holiday shopping season, and New Years are for driving sales. However, there are many other important ecommerce dates throughout the calendar year that drive significant sales for businesses.
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