Thu.Feb 07, 2019

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Pro Tips For Growing Your Ecommerce Store

The Daily Egg

“If I’m not sleeping, then I’m active on Shopify.” Does that quote sound like something you’d say? Recently, we announced the addition of Crazy Egg to the Shopify App store. We talked a little bit about why we were so psyched about the launch; namely, that a lot of you use Shopify daily to run […] The post Pro Tips For Growing Your Ecommerce Store appeared first on The Daily Egg.

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1.01^365 = 37.7

Tom Tunguz

Before we’d leave campus - Christmas vacation or spring break or summer vacation - our rowing coach would tell us, “You’re either getting faster or you’re getting slower. There’s no such thing as staying the same.” It was his way of inspiring us to train hard during those times. I’ve never forgotten it. More recently I came across two math equations that confers the same idea, with a twist.

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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? It’s a nearly impossible task, but Shishir Mehrotra and his team at Coda have set out reimagine documents, spreadsheets, and apps in a way that undoes 40 years of blind fealty to Microsoft Office and its predecessors.

Mobile 171
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A Common Mistake in Hiring Plans

Tom Tunguz

As you build out your startup’s financial model for 2019, a key component will be the hiring plan. You’ll need to calculate the number of managers and individual contributors to achieve your goals. But don’t forget to plan for mishires. You will make mistakes hiring people. We all do and it’s part of the process of building a company. Someone looks great on paper but isn’t a culture fit.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How To Deal With Software Development By Embracing The Slow Down Strategy

Incredo

According to Standish Group’s Chaos Report , the reason behind the delay in 94% of software development projects is that the programmers need to redevelop from scratch over and over again.

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How to Rank (and Convert) with Landing Page SEO

Unbounce

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. Think about it. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions. But optimizing a web page for search engines requires more content, more links, more calls to action.

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Yesware: Coping with the everyday struggles on the way to $20M+ ARR

SaaStock

On this month’s episode of the Struggle, Alex speaks with Yesware co-founder and chairman of the Board, Matthew Bellows. He interviewed him a year ago for another episode of the SaaS Revolution Show where the focus was on the part of the story that showcased Yesware’s success to date. Today they take a step back and, in the spirit of The Struggle, chat about the myriad of struggles that Matthew has been through, that isn’t often discussed, on the way to that success.

CTO Coach 116
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Accelerate your sales cycle with our Microsoft Outlook calendar app for Intercom

Intercom, Inc.

Today, we’re launching our app for the Microsoft Outlook calendar , which makes it easier than ever to book meetings with leads and customers, so you can sell more, faster. Sales meetings are a critical step in your sales funnel, whether you’re focused on closing deals with qualified leads and target accounts or increasing revenue from existing customers.

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5 SaaS Renewal Process Best Practices for Customer Retention

Totango

You should adopt a “time invested equals benefits gained” approach with your SaaS renewal best practices. With a focus on lifetime customer success rather than on quick revenue raising, you can turn your renewal process into a celebration of an ongoing partnership. It’s a customer-centered approach that reflects the broader economy we currently operate under, one where the customer expects individualized treatment.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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What is a Medicine?

Andreessen Horowitz

The role of the healer is an ancient calling as old as humanity itself. Human skeletons dating back as far as 6500 BC bear the scars of medical interventions including, incredibly, brain surgery.

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How to UseThe “Golden” Technique to (Finally) Stay Organized in Sales

Sales Hacker

The last hour of work is my favorite. And no, not because I can’t wait for work to be over. Much ado has been made about the importance of a strong sales morning ritual , but did you know an end-of-day sales ritual can be just as powerful? The reason I have a set schedule for the end of my day is not only to help me stay organized, but to achieve my ultimate goal in sales: driving agreements.

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5 Tips That Will Make Customers Fall in Love with Your Online Store

FastSpring

It’s that special time of year. Punxsutawney Phil didn’t see his shadow. Everyone has stopped talking about their new year resolutions. I finally stopped writing 2018 on everything… And most importantly, love is in the air. That’s right, I’m talking about the much loved and vehemently hated holiday—Valentine’s Day. Regardless of how you personally feel about the day, it is a unique opportunity to drive more sales on your website.

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How to Translate Freemium To Any Business Model

OpenView Labs

Editor’s Note: This article first appeared on New Breed’s blog here. . It may seem counterintuitive to offer part of your product or service for free, but sometimes, it can be the most powerful marketing strategy at your disposal. Freemium , a combination of “free” and “premium” is a business model used widely by software companies to promote product led growth.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Success Potential: Real Customer Success Starts Here

Sixteen Ventures

Customer Success starts with acquiring customers that have Success Potential. Customers that have Success Potential are said to be good fit customers. This is the opposite of bad-fit customers that cannot get value from a relationship with us now or in the near future. If you knowingly allow bad-fit customers to be acquired, nothing else you do in Customer Success will have the result you’re hoping for as those customers – no matter what you do – will never achieve their Desired Outcome.

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What the Amazon Brand Registry Can (and Can't) Do to Protect Your Brand

TrackStreet

Some manufacturers have the mistaken idea that when they sign up for the new Amazon Brand Registry, Amazon will protect their brand from all threats at its marketplace. While the new version of the program does give brand owners some additional safeguards, you need to understand that Amazon Brand Registry was designed to meet a limited set of objectives—Amazon’s objectives, not yours.

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We Are Upgrading All Users to Spark

Totango

We Are Upgrading All Users to Spark. In the early half of 2018 we launched Spark , which enables Customer Success teams to focus on results rather than task and activities. At that time, we made a commitment to provide our customers with the time and assistance they needed to fully transition their business. We have two important points to share on this transition: 1.

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Weekly Walk with Klaviyo’s Director of Product Management, Jake Cohen

OpenView Labs

The post Weekly Walk with Klaviyo’s Director of Product Management, Jake Cohen appeared first on OpenView Labs.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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5 Strategies to Start Leveraging For Your Sales Team

Sales Hacker

There are many different sales strategies and by no means should your sales team implement just one. In fact, by combining several sales strategies into a customized toolkit for your team, your sales reps are likely to experience more success. This webinar, sponsored by Adobe Sign, explores five modern sales strategies that will immediately improve your team’s performance.

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DIY Beacon App Builder: A Beaconstac and Shoutem Initiative

The Marketing & Growth Hacking Publication

Proximity Marketing market is expected to be worth $52.46 billion by 2022 as businesses pay more attention to giving consumers experiential choices. While proximity marketing through beacons can be achieved by a hardware agnostic app like NearBee that allows consumers to check out all the offers in their neighborhood, we quickly understood there was a growing need for small and medium businesses to have their own app.

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Is Lack of Employee Diversity Hindering Marketing Success?

Backlinkfy

Let me start this article by saying that a) promoting diversity within all walks of life is something I am very passionate about which leads me to b) I know that many of you will feel you are doing all you can to promote diversity already (if you are one of these companies - please shout about it in the comments!). However, the stats suggest not all businesses are doing enough and therefore, in order for real change to occur, we need to encourage more transparency and promote more proactive chan

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My 90-day Plan to Build a World Class Network

The Marketing & Growth Hacking Publication

Imagine asking for the insight of the most incredible people in the world… and getting a reply. Continue reading on Marketing And Growth Hacking ».

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Live chats overview?—?which one to choose?

The Marketing & Growth Hacking Publication

Live chats overview?—?which one to choose? Those bubbles in the bottom right corner of the websites are super popular now. They’re just very useful?—?if your visitors have a question, they don’t need to look for your email address or take a phone?—?just open a chat, and the conversation begins. Live chat is a great support tool that allows you to be there for your visitors when they need help.