Thu.Mar 20, 2025

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Developing a Pricing Strategy: 7 Types of Pricing and How to Implement Them

Stax

Choosing the right pricing strategy is one of the most important decisions you will ever make as a business owner. The right pricing strategy will effectively convey the value of your brand, meet the expectations of customers, and maximize your revenue potential. Conversely, the wrong strategy can completely undermine a new product or service before it finds its footing in the market.

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Hate Google Analytics? 5 Alternatives to Replace GA4

The Daily Egg

With the shaky transition from Universal Analytics (GA3) to Google Analytics 4 (GA4) in July 2024, users have grown increasingly dissatisfied with GA4’s features, its. The post Hate Google Analytics? 5 Alternatives to Replace GA4 appeared first on The Daily Egg.

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Cutting The Cost of Acquiring Customers in Half with Brandon Healey

Predictable Revenue

Hemlane proved that with the right data, timing, and high-volume dialing, cold calls can drive 10% of revenue with a small team. The post Cutting The Cost of Acquiring Customers in Half with Brandon Healey appeared first on Predictable Revenue.

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Meet BlueSnap AR Automation [Video]

BlueSnap

Getting your business paid doesn’t have to be stressful. If your accounts receivable team is constantly managing paperwork and Excel spreadsheets and chasing late payments, AR automation could be the solution. Watch to see how BlueSnap can help. The post Meet BlueSnap AR Automation [Video] appeared first on BlueSnap.

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Going Beyond Chatbots: Connecting AI to Your Tools, Systems, & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

If AI agents are going to deliver ROI, they need to move beyond chat and actually do things. But, turning a model into a reliable, secure workflow agent isn’t as simple as plugging in an API. In this new webinar, Alex Salazar and Nate Barbettini will break down the emerging AI architecture that makes action possible, and how it differs from traditional integration approaches.

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Dear SaaStr: How Do I Progress My SDRs to AEs?

SaaStr

Dear SaaStr: How Do I Progress My SDRs to AEs? Progressing SDRs to AEs is a well-trodden path in SaaS sales, but it requires structure, timing, and a clear process to make it work effectively. Heres how Id approach it: Set Clear Performance Metrics for SDRs Before promoting an SDR, you need to ensure theyve mastered their current role. Look at metrics like the number of qualified opportunities they generate, their efficiency (e.g., how many prospects they convert into meetings), and their abilit

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Zscaler: AI in The Enterprise is Up 3,400%; ChatGPT is 45.2% of It

SaaStr

So enterprise Cloud security leader Zscaler has its latest theats report ou t, and by the sheer nature of its scale in the enterprise, it has a massive dataset on just what apps are being used how in the enterprise. The big take-aways: AI/ML transactions up 36x over past 12 months (!) or 3,464.6% :). (I know those don’t quite tie). ChatGPT is 45.2% of all transactions , but also the most blocked Grammarly is #2 in the enterprise.

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Introducing the FastSpring + Nexus Web Shop Integration

FastSpring

If you’re looking for one of the fastest ways to launch your D2C channel, you may be interested in hearing more about the incredibly easy-to-implement solution offered through a partnership with D2C payment platform FastSpring and creator program in a box provider Nexus. In this episode of Growth Stage, we interview CEO of Nexus Justin Sacks about his thoughts on: The core challenges the partnership was established to address.

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You Are Probably Doing Email All Wrong

SaaStr

Satya Nadella literally replied to a random email in 5 minuteson a Saturday pic.twitter.com/2BX8926DNE — Aadit Sheth (@aaditsh) February 20, 2025 The debate around if outbound still works, how well, and what AIs role will be, I think a huge point is missed: Youre wasting your shot. Email remains special. Literally every executive manages their >own< inbox.

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How to Get More Followers on Pinterest: 20 Ways to Grow in 2025

Buffer Resources

It might not be the most obvious social media platform choice when it comes to building your brand as a creator or business. But, when used right, Pinterest could become the most effective platform in your social media toolbox. A bold statement, but I stand by it. That's because Pinterest has what many other social media sites don't — the ability to include links in every single post.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How Coursera Turned Around Their GRR from 47% to 86% in 12 Months: A Deep Dive

SaaStr

Turning around a struggling renewal rate is the holy grail of growth. When Bradley Lawrence, Senior Director of Customer Success at Coursera, faced a GRR of just 47%, he knew something had to change. Here’s how he did it. He came to SaaStr Annual to share all the details. About Brad Bradley Lawrence serves as Senior Director of Customer Success at Coursera, where he’s led a transformational turnaround in the company’s enterprise renewal rates.

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5 Reasons organizations need to prioritize privacy

BetterCloud

Lets talk privacy. Living in a SaaS-driven world, data is flying around like never before. Personal data, business data – its all out there, and if it gets breached, were all in for a world of hurt. Reputational damage? Check. Financial penalties? Double check. So here are 5 reasons why prioritizing privacy in your SaaS environment is non-negotiable. 1.