Tue.Oct 01, 2024

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Your Core CAC vs. Your Expansion CAC: One Trophy, But Two Goals

SaaStr

There’s a mistake I see a ton of startups making today, in the of age of new efficiency in SaaS and pressure around making capital last: They are treating every customer the same for CAC purposes. You can’t if you are scaling. What do I mean? Well of course the burn is the burn, and the budget in the end is the budget. If you have $2m to spend this year on marketing and growth, then that’s all you have.

Scale 244
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Stax Acquires BlockChyp, Adding Payment Gateway and Expanding End-to-End Capabilities

Stax

Acquisition of BlockChyp brings new technology and industry expertise to Stax, furthering its evolution as a leading payment processor ORLANDO – October 1, 2024 – Stax , a leading payment technology provider, today announced its acquisition of BlockChyp , further expanding the company’s end-to-end processing capabilities. The addition of BlockChyp marks a significant, strategic expansion of Stax’s growing technology stack to drive increased value for partners and merchants and accelerate growth.

Stax 197
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How to Build Pipeline and GTM Alignment in 2024 with Datadog’s CMO Sara Varni

SaaStr

In the latest edition of SaaStr’s Workshop Wednesday , Sara Varni, Datadog ‘s CMO, shares how to build pipeline and create alignment across sales and marketing. The CMO role at Datadog covers the usual aspects of marketing, including product marketing, corporate communications, events, partnership marketing, and solutions marketing. While these insights seem like pipeline 101, they aren’t always implemented.

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PCI explained: Why every platform should prioritize compliance | Episode 42

Payrix

In the latest episode of PayFAQ: The Embedded Payments Podcast, host Ian Hillis sits down with Candice Raybourn, Head of Partner Activation at Payrix and Worldpay for Platforms, to discuss the crucial topic of PCI compliance. As businesses continue to embed payment solutions into their software platforms, ensuring compliance with PCI DSS (Payment Card Industry Data Security Standards) is more important than ever.

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SaaS Business Fundamentals: How Decline Codes Impact Failed Payment Recovery

A failed payment isn't just a lost transaction - it could mean a customer churning for good. But not all payment declines are the same. For SaaS businesses, decline reasons vary, shaped by customer demographics and the nature of your service. Understanding your decline reason make up can be a game changer when it comes to improving retention and revenue.

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How to Add a Link to an Instagram Story (+ Examples to Inspire You)

Buffer Resources

This is probably going to age me, but remember when adding a link to an Instagram Story required you to have at least 10,000 followers? Thankfully these days, it's a whole lot easier with Instagram's link sticker — and you can use it no matter how many followers you have. It's well worth doing, too, particularly if you want to monetize your work on Instagram.

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The Best Zendesk Alternative for Small Businesses

Groove HQ

Intercom? Help Scout? GrooveHQ? Which one will be the best Zendesk alternative? The sleeper who beats Zendesk for you is. The post The Best Zendesk Alternative for Small Businesses appeared first on Groove Blog.

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AI for customer success operations: How to design a segmentation strategy with AI as your assistant

ChurnZero

From creating instant emails to summarizing customer accounts in seconds, AI is a dream tool for CSMs. Is it just as powerful for a customer success operations leader? As it turns out, using AI for customer success operations by leveraging its research and analytical capabilities can yield equally impressive results. ChurnZero’s You Mon Tsang says that while AI’s speed and “wow” factor are impressive, its real value in SaaS comes from applying it to existing workflows to solve ambitious ch

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The Beginner’s Guide to Cloud Hosting Solutions

SaaS Metrics

Learn the essentials of cloud hosting solutions and discover how to choose the right option for your business without getting lost in the details. The post The Beginner’s Guide to Cloud Hosting Solutions first appeared on SaaS Metrics.

Cloud 52
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The Importance of the CIS Framework in Modern Cybersecurity

Scytale

Cyber threats aren’t slowing down anytime soon, and securing your business from them is now more critical than ever. That’s where the CIS framework steps in. Designed by the Center for Internet Security, it offers a clear, practical path to strengthening your cybersecurity without needing to be a massive corporation with endless resources.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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What Is Paas? Platform as a Service

SaaS Metrics

You might be curious about how Platform as a Service (PaaS) can revolutionize your business operations while cutting costs. Discover its unique benefits now. The post What Is Paas? Platform as a Service first appeared on SaaS Metrics.

Metrics 52
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5 Reasons Why Altitude is Unlike Any Other IT Conference You've Attended

BetterCloud

What comes to mind when you think of IT conferences? Imagine an IT conference that’s not a crowded expo hall filled with sales pitches. Now, picture yourself surrounded by the brightest minds in IT, exchanging ideas and tackling the challenges you face every day. That’s the experience waiting for you at ALTITUDE 2024 , our upcoming conference (November 13 in New York, New York) , an exclusive event designed to be unlike any other.