Mon.Jan 14, 2019

article thumbnail

5 books every marketer should read in 2019

Intercom, Inc.

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. One of the attributes that we all share, however, is an unwavering intellectual curiosity. We’re a team of lifelong learners, always gathering the perspectives of others to help inform the way we go about our daily work.

article thumbnail

An Alternative Approach to Re-Orgs At Your Company

Casey Accidental

Re-orgs are an essential part of scaling a team at a company. The organizational structure of the company six months ago may no longer align to the needs of the company or its customers today. While most people would agree with the statement above that insists re-orgs are necessary, everyone hates them. They almost always make some people unhappy, cause employee departures, and stifle productivity both before and after they are executed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Bro vs. Sales Pro: Hard Sell or Soft Sell Test

Sales Hacker

The hard sell vs. soft sell debate is an old one, full of subjective opinions, anecdotes… and not a whole lot of data. So it’s no surprise there are still two, widely divided camps – each thinking their own approach to sales is the best. (Actually, there are three camps. Some folks argue that neither a “soft sell” nor a “hard sell” are the right way to think of selling.

Scale 74
article thumbnail

24 Sales Skills You Can Use to Crush Your Goals in 2023

CloseSaaS

Ready to master your sales skills and become a better-than-ever sales rep in 2023? Here are 24 skills to integrate into your repertoire today.

Sales 52
article thumbnail

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

article thumbnail

PODCAST 40. How to Lead a Top Performing Inside Sales Team at a Public Company with Amy Appleyard, SVP of Sales, CarbonBlack

Sales Hacker

This week on the Sales Hacker podcast , we talk to Amy Appleyard , the recently appointed SVP of Global Inside Sales at CarbonBlack. . Amy walks us through her background from being an SMB entrepreneur to leading large sales teams and why sales emerged as her true calling. Amy combines raw intellect and analytical capability with a passion for sales resulting in an incredible and effective sales leader at a fast growing public company.

Scale 54

More Trending

article thumbnail

How do you generate leads for your SaaS company online?

Net-Results

As Director of Marketing of a SaaS company, I can probably chip in here. Here’s what we do: Paid advertisingA big chunk of our lead flow comes from paid ads. Google Ads, Facebook, LinkedIn all work for us (with various levels of success, or I should say: with a varying cost per lead). We experiment […]. The post How do you generate leads for your SaaS company online?

SaaS 42
article thumbnail

Valuize Consulting Acquires Sandpoint Consulting

Valuize Consulting

Valuize Consulting Acquires Sandpoint to Meet Growing Demand From B2B SaaS Companies in the United States Valuize Consulting has acquired Sandpoint Consulting in the United States.

article thumbnail

Top 3 Tools Great Marketers Use To Save Time And Increase Conversions

Backlinkfy

As a digital marketer, you’re probably overwhelmed by the wealth of tools available to better your performance. They’re all useful, and each strives to offer you something unique. However, if you’re an independent business owner or trying to market a small-budget company, you have to limit yourself to using just the best. We’re here to give you a hand and talk about the top 3 digital marketing tools that will save you time and help you achieve some of your greatest goals.

article thumbnail

Valuize Consulting Acquires Sandpoint Consulting

Valuize Consulting

Valuize Consulting Acquires Sandpoint to Meet Growing Demand From B2B SaaS Companies in the United States Valuize Consulting has acquired Sandpoint Consulting in the United States.

article thumbnail

How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

article thumbnail

What it Means to Have a Successful Onboarding Email Series

SaaS Onboarding Emails

Metrics don’t matter unless they’re rooted in habit creation. First of all, let’s take a moment to realize that onboarding doesn’t happen in a vacuum. In this post, we’ll mainly be talking about emails. Just know there’s a whole world of onboarding that you can add within your product, but that’s a topic for another time. Let’s get started. The effectiveness of future onboarding is rooted in your sales process.

article thumbnail

Valuize Consulting Acquires Sandpoint Consulting

Valuize Consulting

Valuize Consulting Acquires Sandpoint to Meet Growing Demand From B2B SaaS Companies in the United States Valuize Consulting has acquired Sandpoint Consulting in the United States. Sandpoint, also a Gainsight partner, specialized in applying customer success strategy consulting, customer success operations development and Gainsight adoption services to help B2B SaaS companies ensure their customer base [.].

article thumbnail

PR for Startups : Interview with PR Expert Julija Jegorova

Teamgate

Julija (JJ) Jegorova is the Founder of London-based PR agency – Black Unicorn PR. Julija has a decade of experience working with a wide range of companies worldwide, helping them to expand abroad and establish their businesses as leaders within that space. 1. Why and how have you chosen PR as your career? If I am entirely honest with you, I never thought that I’d end up working in PR simply because 10 years ago this concept didn’t seem to exist in its current shape or make much sense to me

article thumbnail

6 Simple Ways to Increase Your Sales

FastSpring

One of the biggest challenges for any online business is getting site traffic to convert into revenue. Take a look at these six simple tips to help you guide visitors towards completing a purchase. #1: Focus on the value prop – “What’s in it for Me?”. At the end of the day, your software solves a problem for your customers. So they need to be able to see right away how your software helps them.

article thumbnail

The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.