Sun.Jul 17, 2022

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Top SaaStr Content for the Week: ZoomInfo CEO/Founder, Front Founder, SaaStr Founder and CEO

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Your Product Has to Be Easier to Buy Than to Use. The Ultimate Guide for Hiring a Great VP of Sales. 5 Interesting Learnings from Workday at $6 Billion in ARR.

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The Bid/Ask Spread in Venture Capital

Tom Tunguz

I wish I had a chart of the bid/ask spread in venture capital today. The bid/ask spread in VC is the difference between the post-money valuation between a VC (the bidder) & a company (seller). In the past few years, the spread has been tight. The market is liquid. Many startups sell shares to buyers at mutually attractive prices. Like the old stock trading floors with brokers yelling at each other, but in our era, we negotiate over Zoom coffees instead.

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Dear SaaStr: When Should a Startup Hire its First Sales Person, and What Should Their Profile Look Like?

SaaStr

Q: Dear SaaStr: When Should a Startup Hire its First Sales Person, and What Should Their Profile Look Like? We’ve talked a lot about this on SaaStr, let me summarize my top learnings from 15+ years. Try to close at least 10–20 customers yourself first, before you hire a sales rep. You can’t teach them how to do it if you haven’t done it yourself. A bit more here.

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Practical Thoughts on Branding for Software Startups

Kellblog

Who are we? What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. See my post entitled, If Rebranding’s The Answer What Was The Question? Do want to build a brand?

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Build Trust when Sales Prospecting (and WIN more clients!)

Dubb

Have you been wondering how to build trust when you are looking for new clients? Even if you have been successfully winning more clients, have you also been searching for new tactics and strategies to win even more clients? If so, you have definitely come to the right place. At Dubb, we are obsessed. The post How to Build Trust when Sales Prospecting (and WIN more clients!

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