Thriving in the Attention Economy: Four Tips for Capturing and Holding Your Audience's Attention
Buffer Resources
MAY 23, 2023
If you’ve ever sat through a 90-minute YouTube video essay about a random obscure topic — like this one about Disney channel’s theme — you may find the stats about humanity’s reducing attention spans jarring. It’s easy to see why people are worried, but if a video about the theme song of a network that creates content for kids and tweens has four million views, then we might not be approaching the topic of short attention spans correctly.
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