Tue.Mar 21, 2023

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What Is a Good Conversion Rate? The Answer Might Surprise You

The Daily Egg

What is a good conversion rate for your online business? And how do your company’s conversion rates stack up against the competition? The post What Is a Good Conversion Rate? The Answer Might Surprise You appeared first on The Daily Egg.

Business 312
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8 Things That Are Just Harder in SaaS Now

SaaStr

Dear SaaStr: What’s Changed in SaaS Today? What’s Harder Now? My list: You have to go twice as far on each dollar of venture capital as in 2021. With public market valuations down 70%+ from their peaks, for startups, that means going twice as far on each dollar. It’s 3x-5x harder to raise a Series A, and 4x-10x harder to raise a Series B, C or D, than it was at the peak.

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Start A/B Testing Today with 6 Simple Steps

The Daily Egg

You’ve likely heard the phrase, “If you’re not doing A/B testing, you’re guessing” many times while reading various marketing blogs. This is. The post Start A/B Testing Today with 6 Simple Steps appeared first on The Daily Egg.

Marketing 278
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“Adventure is out there!”: Opportunities in AI x Travel

Andreessen Horowitz

Travel is a trillion-dollar industry stuck in the past. The last major breakthrough came in the 1990s, with the emergence of online Travel is a trillion-dollar industry stuck in the past. The last major breakthrough came in the 1990s, with … The post “Adventure is out there!”: Opportunities in AI x Travel appeared first on Andreessen Horowitz.

Travel 115
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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Adobe enters the age of generative AI with creative and enterprise apps

IT World

Reality? What reality? Soon, apparently, everything from brand assets to corporate videos to illustrations will be created differently using Adobe’s creative and enterprise apps and its generative AI tool Firefly. You’ll literally be able to speak to paint (or make video). If you can say it, you can draw it At Adobe Summit, the company also announced Adobe Express for Enterprise , a new tool to create, share, and collaborate on high-quality brand content such as multimedia assets, social posts

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Motivation vs. Discipline: How Knowing the Difference Skyrockets Customer Engagement

Sixteen Ventures

When you’re working with customers, whatever your role (CSM, Sales, Account Management, Consultant, etc.), you may find yourself acting as a coach. To be an effective coach, you need to strike the right balance between motivation and discipline. Which means we need to explore the differences between motivation and discipline, and how to apply them effectively to engage your human customers.

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How to train your chatbot through prompt engineering

IT World

One reason artificial intelligence-based chatbots have taken the world by storm in recent months is because they can generate or finesse text for a variety of purposes, whether it’s to create an ad campaign or write a resume. These chatbots are powered by large language model (LLM) algorithms, which can mimic human intelligence and create textual content as well as audio, video, images, and computer code.

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What Are User Tasks and How to Analyze Them for Successful Product UX?

User Pilot

For any SaaS owner or product manager, understanding your customers’ daily lives and the user tasks they need to complete to achieve their goals is vital. In this article, we’re going to unpack a repeatable framework for you to analyze user tasks to create successful user experiences. Let’s get straight into it! TL;DR User tasks are the clearly defined steps a user needs to complete in order to solve their problems and tackle their jobs to be done.

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Google opens sign-ups for its Bard AI chatbot

IT World

Search and hyperscale computing giant Google said today that it has opened up access to Bard, a generative AI chatbot meant to compete with similar services offered by Microsoft and OpenAI, among others. Bard, like similar advanced chatbots, is powered by a large language model. LLMs are essentially advanced deep learning algorithms, with a range of abilities that include translation, summarization and more, powered by huge amounts of text.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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3 ways to effectively scale your CS operation

Totango

In today’s challenging economic climate, teams must ensure they are utilizing the right initiatives to protect and grow customer loyalty. Enter customer success operations: a data-driven process that helps organizations understand how their initiative performance impacts key business results – ultimately safeguarding revenue for long-term growth.

Scale 80
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Investing in Coactive

Andreessen Horowitz

Understanding what’s in an image — one of the simplest cognitive tasks for most humans — is a stubbornly difficult problem for artificial intelligence systems to solve. Over the past decade, AI models have gotten better and better at analyzing … The post Investing in Coactive appeared first on Andreessen Horowitz.

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Sales and Marketing Alignment: 8 Proven Strategies to Increase Collaboration and Drive Revenue

CloseSaaS

Sales and marketing alignment involves integrating workflows, creating shared goals, and strategy for sales and marketing teams. Here are eight strategies to unify them.

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Doqfy Raises INR 7.5 Crore In Pre-Series A Funding

Entrepreneur - SaaS

The fund raised will be used for tech enhancements of the platform and business growth through building partnerships

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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5 Best CRMs for Customer Success Teams

CloseSaaS

Looking for a CRM for your customer success team? Learn how CRMs for customer success differ, plus 5 great options.

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Top 5 challenges of marketing SaaS to enterprise companies

Kalungi

Sales and marketing teams face a number of unique challenges in the world of enterprise B2B SaaS, where buyers are sophisticated, sales cycles are long, and the product is invisible. Here are five of the most common challenges that SaaS companies face when marketing their software to enterprise companies, as well as how to overcome them.

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Mar 21 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Strategy Location: Seattle, WA, United States (Remote) Organization: CommerceIQ As a Director, Customer Success Strategy, you’ll create and implement customer success strategies that promote effective onboarding, adoption, retention, value creation, and customer satisfaction. Develop trusting connections with our clients and their key stakeholders, such as VP-level executives, to better understand their needs and spot commercial value-creating potential.

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How to Be an Entrepreneur in 30 Clear Ways

Neil Patel

A lot of people will give you cookie-cutter advice on how to be an entrepreneur. Much of that advice usually consists of the famous line: “All you have to do is start!” Well, it takes more than that, especially if want to get your idea(s) off your vision board. The steps to becoming an entrepreneur aren’t linear, but that’s the best part of the journey.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Mixpanel Pricing: Is It Worth the Cost? (+ Better Alternatives)

User Pilot

Is Mixpanel pricing competitive enough to make it a viable analytics tool for SaaS companies? That’s what we try to figure out in this article. We look at its pricing structure, what’s included in each plan, and its strengths and weaknesses. We also explore some alternatives that might be of interest to you. Let’s dive in! TL;DR Mixpanel is a product analytics tool that allows product managers easily analyze how people engage with their digital products.

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Application Analytics Guide For Product Managers

User Pilot

What is application analytics? How can they help product teams extract actionable insights and build product experiences that deliver more value and delight to customers? If you're after the answers to these two questions, we've got you covered. Let's get right to it. TL;DR Application analytics is the process of collecting and analyzing product usage data to inform product development.

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UserGuiding Analytics In-Depth Review: Features, Better Alternatives, and More

User Pilot

How good is UserGuiding analytics for your SaaS? Are its features worth the money, or are there better alternatives for your product management team? UserGuiding is a reliable platform that helps businesses optimize user onboarding processes with effective guidance solutions. With many similar or better alternatives in the market, you should evaluate whether UserGuiding fits your business needs.

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How Data Led Approach Can Help You Drive SaaS Business Growth

User Pilot

A data-led approach in SaaS is the key to unlocking innovative ideas, more revenue, and faster product growth. In this article, we cover the following: What it means to be data-led and why it helps SaaS companies grow fast. How to make data-led decisions. How to improve user experience by becoming data-led. TL;DR A data-led approach involves using a combination of data, context, research, and human expertise to make business decisions.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Chameleon vs Spekit – Which Is Better for Interactive User Guides?

User Pilot

Is Chameleon or Spekit the best option for creating interactive user guides? Or is there an in-app onboarding tool superior to both? Choosing a no-code tool can be overwhelming – the last thing you want is to get stuck in an expensive annual plan. To make a confident decision, you must consider your requirements and budget, among other factors.

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15 SaaS Landing Page Best Practices to Hit Your Conversion Goals

User Pilot

Let’s face it, product growth is just a broad term for turning prospective visitors into users for your SaaS product. But how do you actually convert visitors into paying customers for your SaaS business? There are many ways, but mastering SaaS landing page best practices is certainly one. The landing page best practices highlighted in this article will help you optimize conversion rates and acquire new customers with efficient landing pages!

SaaS 52