Wed.Apr 08, 2020

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Increase Clicks with these 12 Call-to-Action Phrases

The Daily Egg

If nobody clicks on your call-to-action phrases and buttons, you don’t get any leads, nor do you generate any revenue. That’s the opposite of the point of using CTAs, which is why I tell business owners and marketers to take the time to refine their phrasing. A poorly-written CTA negates all the hard work you […]. The post Increase Clicks with these 12 Call-to-Action Phrases appeared first on The Daily Egg.

Revenue 362
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Your Product Has to Be Easier to Buy Than to Use

SaaStr

In the last year we’ve been leveling up a lot of our systems at SaaStr, and as part of that, moving from a lot of self-service and simple products to more robust ones. Such is the way as you grow. And one thing I’ve been shocked about is how few sales processes have kept up. Pressure tactics, exploding discounts, 48-hour trials that end on you, us-vs-them pricing, are all still alive and well.

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Your Website’s Menu Is Costing You Conversions and Here’s What To Do About It

The Daily Egg

Website menus seem easy. I wish they were. In a web usability report from KoMarketing, about half of their respondents reported using the navigation menu to acquaint themselves with a new website. And 37% of respondents said a poor experience with site navigation was enough of an annoyance to make them want to leave the […]. The post Your Website’s Menu Is Costing You Conversions and Here’s What To Do About It appeared first on The Daily Egg.

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Marketing During Coronavirus: 8 Ways SaaS Companies Reacted to the Pandemic

Incredo

Almost all industries witness decline in revenue because of the coronavirus crisis. And SaaS companies aren’t exceptions. But human nature and the will to move forward help companies even in the hardest times to come up with creative initiatives to spread the word about their companies. We interviewed tens of SaaS companies worldwide to understand what special campaigns they launched or how they tried to help people in general.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Measuring performance the right way and working smart to peak productivity

Predictable Revenue

No sales team, or no sales process, is perfect. Even the most successful ones – there’s always something to fix, refine, or scrap altogether. Belal Betraway talks about measuring performance the right way and working smart to peak productivity. The post Measuring performance the right way and working smart to peak productivity appeared first on Predictable Revenue.

Revenue 264

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Building Intercom from home: Software delivery in challenging times

Intercom, Inc.

This is a time of great uncertainty, with everyone suddenly having to adjust to social distancing restrictions and widespread industry upheaval. Our customers are relying on Intercom more than ever, and often in a host of new and unforeseen ways. Therefore, it’s incumbent on us to make sure Intercom is stable and robust at this time, and that we keep shipping new features. “How do you try to maintain “business as usual” at a time when everything is seriously unusual?

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8 More SaaS Tools and Freebies For All Your WFH Needs

SaaStr

If you’re feeling the weight of being cloistered in your homes for several weeks now, have no fear Team SaaStr has compiled a list of five great tools that you can use for free to get you through this time! We’ll be releasing several upcoming posts featuring great tools and discounts that our community members are offering right now. 1. Divvy’s Free Expense Management Platform.

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The Rise of Lifestyle Streamers

Andreessen Horowitz

As the shelter-in-place restrictions have tethered many people to their homes, livestreaming —broadcasting user-created video in real time—has skyrocketed. Platforms like Twitch, Caffeine , YouTube Live, and Facebook have all been flooded with record numbers of streamers and spectators. Historically, … The post The Rise of Lifestyle Streamers appeared first on Andreessen Horowitz.

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16 Advanced Zoom Tips for Better Video Meetings

Groove HQ

As a 100% remote company, we rely on Zoom to communicate with our global team. Today, we’re sharing our favorite Zoom tips and tricks to help newly-remote teams get up to speed on video conferencing. We build customer support software here at Groove. We provide an inbox for customer service email collaboration, a knowledge base […]. The post 16 Advanced Zoom Tips for Better Video Meetings appeared first on Groove Blog.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Subscription Impact Report: COVID-19 Edition

Zuora

The worldwide spread of coronavirus (COVID-19) has had a quick and damaging effect on the global economy. However, amongst operational […]. The post Subscription Impact Report: COVID-19 Edition appeared first on Zuora.

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Crypto’s Business Model is Familiar. What Isn’t is Who Benefits

Andreessen Horowitz

Many entrepreneurs and investors think that crypto projects can’t capture value because they are based on open source code. The thinking goes that if you develop open source code, someone will come along and copy it, luring away your users … The post Crypto’s Business Model is Familiar. What Isn’t is Who Benefits appeared first on Andreessen Horowitz.

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5 Ways to Close the Credibility Gap When Your Prospects Don’t Already Know You

Sales Hacker

Selling often means speaking to people who’ve never heard of you. But as you’ve probably experienced, there’s usually a credibility gap — and until it’s filled, they’re not likely to move forward with you. The obvious solution, of course, is credibility. Credibility helps you stand out and build trust with prospects who are complete strangers to you.

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Why EVERY Charity Needs to Utilize IVR Payments

Agile Payments

Interactive Voice Recognition (IVR) is computer technology that offers automated secure payment by phone by replacing human interaction within call centers. A phone system offers voice prompts that route calls to an IVR system instead of utilizing live customer service operators. An IVR system can handle huge loads of calls that would otherwise require substantial man hours.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Know Where Your Company Stands – a Session with Sage Intacct & KeyBanc Capital Markets

Sage Intacct

As the newly designed virtual Modern SaaS Finance Summit moved into its second week, Marc Linden, GM & EVP, Medium Segment Native Cloud Solutions (MSNCS) at Sage , co-led a session with David Spitz, Managing Director at KeyBanc Capital Markets. They discussed how SaaS companies should measure their position in light of today’s volatile business environment.

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SMS Payments for Charity: A Necessity in 2020

Agile Payments

SMS stands for Short Messaging Service, and centers around cell phone texting. SMS Payment Solutions allow businesses to text customers with payment reminders/confirmation and accept payment via the cell phone.

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How DTC Retailers Can Win Consumers’ Attention During the Coronavirus Crisis

Zuora

This byline by Frank Ernst, VP, Subscribed Strategy Group at Zuora, was originally published in DigitalCommerce360. If you’re like me, […]. The post How DTC Retailers Can Win Consumers’ Attention During the Coronavirus Crisis appeared first on Zuora.

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How Online Communities Create Customer Advocacy and Retention

ChurnZero

How Online Communities Create Customer Advocacy and Retention. This is a guest post by Danielle Juson is a Customer Success Community expert at inSided. Isn’t it great when you have a customer that not only keeps using your product, but shouts about how great it is too? Your Customer Success team is delighted that your customers are happy, your product team loves that they are building a product worth talking about, and your Sales and Marketing department revels in the fact that your own custome

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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8 Must-Have Tools and Services for Content Marketers

Nimble - Sales

Content marketing is an effective method of promoting a business on the network. Its use helps to create a positive image, increase recognition and get tremendous traffic to the site. For this reason, its popularity is growing every year, and with it the number of tools to simplify the work. In this article, we will […]. The post 8 Must-Have Tools and Services for Content Marketers appeared first on Nimble Blog.

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7 Top customer success KPIs to track | ProfitWell

ProfitWell

Analytics tracking is often discussed in terms of marketing, but they are just as important at gauging the value that your customers are getting from your product. Maximizing value for your customers is the best way to reduce churn and improve retention. There are plenty of posts out there telling you which KPIs will help you improve your sales, but in this post, we'll tell you which ones reveal the most about how happy your customers are with your product.

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Cash Forecast Excel Tool: In Tough Times, Cash is King

Divestopedia

In the hopes of helping business owners through these tough circumstances, we have built a weekly cash flow tool in excel. We'll walk you through the steps and thought process needed when using this tool, too.

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VMware overhauls NSX software to manage, secure larger virtual networks

IT World

VMware NSX-T 3.0 includes improved baked-in security and network control functions.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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It’s Just Science: Why Stories Are So Powerful in Marketing

Adhere Creative

“After nourishment, shelter, and companionship, stories are the thing we need most in the world.” Philip Pullman. Stories are woven into our souls from the moment we are born. When we're little, bedtime stories soothe us to sleep; as we get older, we begin to seek out stories for entertainment via movies, books, and shows. Sure, they’re amusing and offer a great outlet for relaxation, but their value goes much deeper than that.

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VMware overhauls NSX software to manage, secure larger virtual networks

IT World

VMware has pumped out a key version of its core networking software with over 100 new features and added security and application-management support all designed to help customers build and run large scale virtual networks. These enhancements are part of NSX-T30, the latest version of VMware's flagship networking package that supports everything from private or public cloud-native applications to bare-metal workloads running on multivendor hypervisors.

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IaaS, PaaS, FaaS, & SaaS: Understanding the Cloud Computing Pyramid

SaaS Metrics

Introduction IaaS, PaaS and SaaS are the most common technologies that frequently come up when talking about cloud computing. It’s not uncommon to see people using these terms interchangeably as all these technologies work behind the cloud. However, understanding the key differences between these technologies is important when making business decisions.

Cloud 52
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Getting down on upsells

ProfitWell

Today, we get down on upsells with CartHook CEO Jordan Gal. Plus, Zuora’s Subscribed Strategy Group is here to help your company thrive—through experience and data. Listen wherever you get podcasts: Top B2B SaaS news. A CartHook x ProfitWell PSA. W e’ve said it before and we’ll keep saying it: During a time of crisis and uncertainty, we need to help each other out.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Steps to Starting Your Own SaaS Business

SaaS Metrics

Software as a Service (SaaS) business is booming. There is huge opportunity in starting a SaaS company, and the numbers look really tempting. Gartner predicts that the global revenue from SaaS businesses will surpass $244.6 billion in 2020. Where there is opportunity, there lies risk. As a SaaS startup, you are treading on thin ice with no backups. Unless you have strong funding, acquiring capital to fuel your business idea is another worry.

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COVID-19 churn prevention: Your customers are cutting costs. Don't just let them cancel.

CloseSaaS

Everyone is looking to cut costs. They’re making lists of software and services deemed nonessential, and sending them to the chopping block.

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Tips for Building a SaaS Business Continuity Plan

SaaS Metrics

Every business owner’s nightmare is a storm that may sweep their business away. In the case of a natural disaster like a fire or hurricane, SaaS businesses can lose money and valuable resources. In severe situations, the company might need to close. Having a detailed, company-wide plan is the need of the hour. This plan prevents interruptions and provides recommendations on getting back on track as soon as possible.