Thu.Jan 23, 2020

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The Top 7 Churn Management Strategies for B2B Enterprises

Totango

You are not powerless in the face of churn. There are almost always indicators that a customer is going to churn, which means that if identified early, a good Customer Success team can mitigate the risk and execute a successful recovery plan. Some churn is inevitable no matter what business model you employ, but it does not just occur randomly. Think of churn like a risk that can be negotiated like any other. .

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The good, the bad, and the ugly: ChartMogul’s Nick Franklin on navigating hypergrowth

Intercom, Inc.

? ?. For new tech companies, the outside world is filled with deadly traps. The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. In this world, growth trumps all other priorities. The faster you grow, the more likely you are to achieve long-term success (and actually survive long enough to scale).

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The IT Leader’s Glossary for SaaS Operations

BetterCloud

Getting a handle on SaaSOps ? Looking to become a SaaSOps Star ? This glossary is the place to deepen your understanding of the basic components of SaaSOps. Learn all the terms, phrases, and acronyms that you need to know as a SaaSOps professional. API. Known as Application Programming Interface, it specifies how software components interact, allowing two applications to communicate with each other.

SaaS 52
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Trust is at the Core of Software Marketing

Tom Tunguz

Today, the world's most valuable brand is Apple. Forbes estimates Apple's brand is worth $205B. Why is Apple's brand worth so much? It's the trust the brand inspires in consumers. Apple customers know Apple the company. They understand the product philososphy, the history, the quality of typical Apple products, and the reputation for quality. A strong brand is the lagging indicator of having built trust.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Four Trends in Consumer Tech

Andreessen Horowitz

This is a written version of a presentation I gave live at the a16z Summit in November 2019. You can watch a video version on YouTube. With so much technology in our everyday lives, it’s easy to wonder: Are … The post Four Trends in Consumer Tech appeared first on Andreessen Horowitz.

Trends 130

More Trending

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Instagram's Algorithm Update and How it Influences You

Adhere Creative

Have you noticed a drop in your Instagram engagement lately? You’re not alone. All of us have been affected by new algorithm changes that have impacted engagement and changed the way businesses and users interface with their Instagram followers. Let’s run through the new algorithm update and outline a few tips to navigate Instagram.

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Essential Tips to Manage Your Work Email

Teamgate

Email is an essential communication tool that every business and professional needs. Compared to other means of communication, sending an email is fast, convenient, and less intrusive. That way, it enables you to communicate with customers and clients and even set up meetings without having to spend much time making phone calls. . As much as a work email can be excellent in helping you get things done, it can also hinder productivity if it’s mismanaged.

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How to Keep Your Affiliate Partners Engaged

FastSpring

Welcome to the fourth edition in the Affiliate Series. The purpose of these articles is to share best practices to help you get the most out of your affiliate program. Catch up on the previous three articles, here: So You Created an Affiliate Program—Now What? 3 Simple Tips for Recruiting Successful Affiliate Partners. How to Effectively Communicate with Your Affiliate Partners.

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Self Branding: 2 Steps to Build a Personal Sales Brand (& Catapult Your Career)

Sales Hacker

Can you describe your brand of selling in three words or less? The topic of self-branding gets thrown around a lot. However, rarely is it given the same attention as product branding. The good news is that the same strategies that turn products into household names can also turn people into respected thought leaders known around the world. Learn to brand your (SELF) and you can improve your sales game and career trajectory.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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The 35 Best Tools for Remote Teams to Use Right Now

Nimble - Sales

The current progress of web technologies makes a huge facilitating impact on our daily lives. We stopped going out to shop all the time and started shopping online. After that, we went further and stopped going to the office every day. All the work can be done and tracked remotely anyway. Why waste time, money, […]. The post The 35 Best Tools for Remote Teams to Use Right Now appeared first on Nimble Blog.

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April Dunford on positioning for growth

ProfitWell

April Dunford, renown speaker, author, and founder/CEO of Ambient Strategy, graced Recur 2019 with insight on how to make your market category work for you. She’s a marketing expert in the SaaS space, but ironically does not have a degree in marketing. She majored in systems, designs, and engineering. April said she landed her first job after college at a startup working in product marketing.

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Key Tools for Product Planning in 2020

Nimble - Sales

When we create projects, we want them working and in demand. It can take a month or more than a year from the concept to the launch of an MVP. The amount of time, money and human resources spent on project realization depends not only on the complexity of a product but also on the […]. The post Key Tools for Product Planning in 2020 appeared first on Nimble Blog.

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Which sales commission structure results in the best performance?

CloseSaaS

The short answer is it depends on you, your business, and your goals. There is no magic formula for commission planning. And while that might sound like a cop-out, I’ve been through it several times in previous companies and it’s invariably a test-driven process.

Sales 52
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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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What is CRM? Vs. How to Win Friends and Influence People?

Teamgate

In the words of the great American business and leadership influencer, Dale Carnegie: . To win a customer you need to create a relationship. To influence a customer you need to make him feel important. Nice, but what’s that got to do with CRM? You might ask. Believe it or not, the answer is probably, ‘everything’. In his iconic 20th century book, ‘ How to win friends and influence people ’, Carnegie listed six simple traits which he believed go a long way towards making people like you: Become g

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Tips for Managing User Generated Content

SaaS Metrics

Stock photos are horrible. I’m not trying to be mean either. There was a day when all you needed was a website with stock images and you were ready to rock in the sales. Those days are gone forever, fortunately. Anyone with an internet connection can distinguish between stock photographs are unique, genuine imagery. There is a website that shows just how mundane and useless stock photos have become.

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The subscription economy is growing rapidly in Europe

Zuora

This Q&A, translated into English, with Zuora CEO Tien Tzuo was originally published in Journal du Net by Adrien Tsagliotis. […]. The post The subscription economy is growing rapidly in Europe appeared first on Zuora.

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Twilio powers Be My Eyes app to aid the visually impaired

ITPro

Cloud communications firm halves response time for app, with 90% of connections made within 30 seconds

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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“Swallowing the Fish”: A short-term reality for subscription businesses

Zuora

This article was originally published in ITProPortal by Zuora’s VP of Customer Business Innovation and Chair of the Subscribed Institute, […]. The post “Swallowing the Fish”: A short-term reality for subscription businesses appeared first on Zuora.

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The $8 trillion opportunity

ProfitWell

February may be creeping in, but we’re still on that new year grind —with 14 tech trends to watch closely in 2020. Plus we’ve got Chargify’s Michael Klett and our very own Patrick Campbell to share their billing and pricing predictions. And we connect with OpenView’s Blake Bartlett on product-led growth. Your top subscription news. Unicorns buying unicorns.

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Understanding Subscription Billing and Cancellation Laws

Subscription DNA

Many businesses allow customers to sign up for subscriptions and to have their credit or debit cards automatically billed each month. Consumers often appreciate the… Read more. The post Understanding Subscription Billing and Cancellation Laws appeared first on Subscription DNA.

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The Type of Content To Produce At Every Lifecycle Stage (Part 1)

OpenView Labs

Editor’s Note: This article is Part 1 of a 3-part series covering content creation at three different lifecycle stages. . In general, SaaS companies—particularly those in the early stages—invest in and care more about the product, but not so much about content. However, examples like Ahrefs, Close and Buffer show us that if a SaaS company has a solid content strategy as well as a good product, it can accelerate the growth process even further.

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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data.