Intercom, Inc.

JULY 30, 2018

In sales, there’s one number we obsess over – our quota. As soon as one month ends and another starts, we can’t help but ask, how am I going to hit my number? Yet for all the time we spend thinking about it, many of us don’t have a game plan. As an Inbound Sales Development Rep, I face the challenge of not having any control over the leads that get passed to me.

Strategy 157

Strategy Sales Compensation Communication 157

Casey Accidental

JULY 30, 2018

This is part two in likely a three part series on career paths. You can read about the analyst career path here. As someone who majored in marketing in undergrad and has an MBA with a concentration in marketing, I receive a lot of career advice requests from up and coming marketers. My feedback is usually a wake up call and not very pleasant. Marketing, especially in a technology company, has been suffering a death from a thousand cuts for years now.

Product Marketing 75

Product Marketing Marketing Underperforming Technical Team Outsourced Development 75

SaaS Metrics

JULY 30, 2018

Introduction Deciding between an in-house or on-premises and SaaS solution is an important element of an IT strategy. That’s especially true for large enterprises that are always looking for a competitive advantage. Choosing between the two depends on a lot of factors and there isn’t any magical formula that works for all kinds of businesses. Things were pretty straight forward during the data hosting era just a few years ago.

Enterprise 69

Enterprise Software Delivery SaaS Technology 69

CloseSaaS

JULY 30, 2018

For startups and technology enabled sales teams, meeting a prospect in person feels like a waste of time. Why spend half a day with just one customer, when you could email or call hundreds? But while this might feel like common knowledge, it doesn’t mean in-person selling is dead.

Sales 59

Sales Strategy Startup Technology 59

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

ReSci

JULY 30, 2018

Introduction Predicting and preventing customer churn has a strong impact on the success of e-commerce businesses. Many businesses understand the importance of churn and engineer a predictive model to analyse and identify churning users. There are various flavours to define user churn in e-commerce. One. The post Is RFM still king? A data science evaluation appeared first on ReSci.

Data 51

Data Churn Engineering Business 51

BetterCloud

JULY 30, 2018

Well, Google Cloud Next ‘18 is a wrap! If you missed it last week, here are some highlights from a panel called “ Securing G Suite and Beyond: Tales from the Trenches ” that we thought would be particularly relevant to our audience. The panel featured four BetterCloud customers (Patrick Della Peruta, Director of Enterprise Collaboration at Kaplan; Ryan Seit, Director of IT at Casper; Shawn Carney, Director of IT at Spotify; and Ed Ramon, Director of Information Technology at Fullscre

Cloud 40

Cloud Machine Learning Artificial Intelligence Government 40

The Marketing & Growth Hacking Publication

JULY 30, 2018

If you’re good at something, do it for free The Dark Knight © copyright 2008 Warner Bros. All rights reserved. Before you start to judge me let me tell you a little story. During the 2008 Batman movie “The Dark Knight”, in what is now considered an all-time classic scene, Joker, the main protagonist?—?if I could say?—?, intrudes on a mafia meeting and tells them what they need to do to have their respect back in the streets.

Growth Hacking 40

Growth Hacking Branding Pricing Trends 40

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. Unsurprisingly, it was one of the event’s most popular sessions — and now, even if you weren’t with us in Paris, you can experience it all for yourself!

Technical Advisors 151

Technical Advisors Scale Sales Hiring Sales Recruiting 151

Sales Hacker

JULY 30, 2018

For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that their marketing strategy is ineffective. But at the same time 6200+ B2B marketers say that their biggest challenges are generating traffic and leads, and proving the ROI of marketing activities. Which can be interpreted in simple words as: “We simply don’t know what to do next and don’t know whether what we’re doing now is a good strategy”.

B2B 71

B2B Scale Strategy Marketing 71

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