Tue.Jun 11, 2019

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How to keep new users engaged with your welcome page

Intercom, Inc.

If you have an application or SaaS product, the welcome page that users see after signing up is much more than a cheerful “hello” to your users. Or, at least, it should be. The welcome page comes at a really critical time for your app. It’s during the onboarding period when new users will decide if you can follow through on the promises you made of saved time or increased revenue.

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A/B Testing: How and Where to Start

The Daily Egg

One misstep we often see companies make: Investing in a massive website redesign without validating the changes they’re making by looking at their customer data first. The downside of this mistake is massive; wasted time and money, to be sure, but also, this is a huge missed opportunity for making positive and impactful website […] The post A/B Testing: How and Where to Start appeared first on The Daily Egg.

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Setting the Salesforce/Tableau Acquisition in Context

Tom Tunguz

Yesterday, Salesforce announced it would acquire Tableau for $15.7B. Tableau sells data visualization software and the team has built an incredible business. We analyzed the S-1 in 2014. The company has grown since its public offering to generate about $1.1B in revenue, growing at 29%. Let’s put this acquisition in context. First, it’s the third business intelligence related acquisition in the past month.

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Ubersuggest 4.0: The Ultimate Content Marketing Tool

Neil Patel

Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them. For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it. That way you can start ranking for these newly found keywords.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How Marketing AI Will Transform Your Lead Generation (and Conversion)

Unbounce

Artificial intelligence is about to change lead generation and conversion as you know it. In the process, it’ll have a transformative impact on companies and careers. AI is a blanket term that covers several different technologies. You might have heard of some of them, like machine learning, computer vision, and natural language processing. Even if you don’t know much about it, though, you probably use AI-powered technology dozens or hundreds of times per day.

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The Sales Methodology Blueprint: How To Choose The Right One For Your Business

Sales Hacker

The sales methodology is like a set of rules for how you sell your products or services to customers. You need to define your methodology before anything else, including the sales process. Otherwise, your sales process will be applied differently by each rep on the team. The methodology you choose also needs to fit your customers and your market, so it’s crucial to choose the right one!

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FastSpring’s 2019 Ecommerce Growth Package

FastSpring

Can you believe it’s already June and that we’re already halfway through the year? As we approach the warmer summer months, it’s especially important that your company carries all the momentum you’ve worked hard to build into the second half of the year. To help you accomplish this, we’re sharing a short list of helpful ebooks, webinars, podcasts, books, and blog posts to help you kick off your growth plan for 2019.

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How Goodwill Impacts Business Value

Divestopedia

Never underestimate the value of goodwill. Learn how goodwill can have a positive impact on your business valuation and also on your bottom line.

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Digital Sales Data: The (Real) Secret to Moving Deals from Prospect to Closed

Sales Hacker

In an ideal world, 100% of your data ends up in Salesforce (or your CRM of choice). However, according to a recent Salesforce study, poor data hygiene costs the average business nearly 30% of its revenue, amounting to a total economic loss of a whopping $700 billion a year. The post Digital Sales Data: The (Real) Secret to Moving Deals from Prospect to Closed appeared first on Sales Hacker: B2B Sales Tips, Strategy, Training, Technology.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Flexibility at Work: It’s Time to Get On Board

OpenView Labs

The days of 9-to-5 in-office facetime are becoming a distant memory as more and more companies adapt their definitions of workplace flexibility to meet the wants and needs of their most prized employees. Flexibility and work/life balance are some of the highest rated benefits by employees today. OpenView recently conducted a survey of 360+ full-time workers in the technology industry and a whopping 70% of respondents said having flexibility at work is “critical.

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Salesforce Essentials review: Stripped-back CRM wins on functionality

ITPro

Reviews. The SMB edition of one of the world's most popular sales tools dials down both cost and complexity. 5.

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“I Didn’t Even Reach Out for Help”: How BetterCloud Delivers Proactive Support

BetterCloud

Our customers are IT professionals. So if they encounter an error in our product, they need fast, effective technical support in order to get back to supporting and securing their organization. This is why we strive to provide world-class support to our customers, and what inspired Proactive Support. We want our customers to know that we value their experience and understand that their time is critical.

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What’s the best marketing automation software solution for Microsoft Dynamics 365?

Net-Results

Dynamics 365 users currently find themselves in a bit of a pickle when it comes to marketing automation. Sure, there is a D365 for marketing solution – but it’s very new, untested and can hardly fulfill the role of a fully-fledged marketing automation platform. If you’re only doing basic stuff (building landing pages, sending out emails) based on your CRM database, it’s probably a good start.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Cisco software to make networks smarter, safer, more manageable

IT World

Cisco software announced at Cisco Live will help customers set consistent network and security policies across their domains.

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Top Lessons in Building Great Teams from Khosla Ventures (Video + Transcript)

SaaStr

Keith Rabois is an investment partner at Khosla Ventures where he focuses on consumer Internet, education, enterprise, financial services, and digital health investments. Keith began his career in the industry as a senior executive at PayPal and subsequently served in influential roles at LinkedIn and as chief operating officer of Square. Join him as he shares his top lessons in building great teams.

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Cisco software to make networks smarter, safer, more manageable

IT World

SAN DIEGO—Cisco injected a number of new technologies into its key networking control-point software that makes it easier to stretch networking from the data center to the cloud while making the whole environment smarter and easier to manage. At the company’s annual Cisco Live customer event here it rolled out software that lets customers more easily meld typically siloed domains across the enterprise and cloud to the wide area network.

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DojoMojo partners with ReSci – Partnership marketing

ReSci

Introducing our DojoMojo integration We’re happy to announce our DojoMojo integration! DojoMojo is growth acquisition made easy. Browse thousands of potential partners and opportunities to connect, and build sweepstakes to share with each other’s audiences. Our DojoMojo integration allows you to easily take advantage of DojoMojo’s.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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FedEx exec: Blockchain will become a foundational layer – for everything

IT World

BOSTON – While blockchain may never be a panacea for solving all business transaction problems, it will eventually become a foundational technology across industries that will lead to new business models. Before that can happen, however, proprietary blockchains will have to run their course and be replaced by open software and industry standards that enable distributed ledgers to communicate across competing businesses and borders, according to Dale Chrystie, a FedEx business fellow and blockcha

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How To Nail Product Positioning So Buyers Get It, Buy It, Love It

Outseta

A review of Obviously Awesome by April Dunford By Geoff Roberts Nothing has led me to read more full-length business books than Co-founding Outseta. As a founder the need to “go deeper” and figure things out for yourself is very real— oftentimes a blog post or podcast simply won’t suffice. While that’s the case, I tend to agree with the sentiment that most business books really just share an idea or two that you can take and apply to your own context and business.