The Lead-to-Revenue Data Loop
Navint
JULY 9, 2021
In the modern business landscape, effective lead-to-revenue (LTR) operations and sound data are inextricably linked. The ability to embrace new business models, speed time to market and create an enhanced customer experience requires a firm but flexible LTR framework that connects the front, middle and back offices. At the very foundation of this architecture is data, gathered and analyzed from.
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