Thu.Mar 11, 2021

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Bottom Up Pricing & Packaging: Let the User Journey Be Your Guide

Andreessen Horowitz

Pricing and packaging are among the more critical decisions a company makes, directly impacting growth, top line, and margins. And as board members of early B2B companies, one of the most common questions we get asked is: how should a … The post Bottom Up Pricing & Packaging: Let the User Journey Be Your Guide appeared first on Andreessen Horowitz.

Pricing 137
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How to Keep Your Sales Team From Killing Your Brand & Your Bottom Line

Predictable Revenue

Chad cuts through the outdated, theory-based “fluff”, and gets down to the nitty-gritty with a raw perspective to look at where there may be opportunities to drive predictable revenue growth through sales optimization. The post How to Keep Your Sales Team From Killing Your Brand & Your Bottom Line appeared first on Predictable Revenue.

Branding 263
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What Core Metric Should Your VP of Sales Be Responsible For? It Really Matters What You Pick.

SaaStr

Congratulations on finally hiring your VP of Sales! That’s the hardest part of all. But next up is a more nuanced choice — what should her core goal / KPI be? There are 3 general options: Your VP of Sales is responsible for net new revenue only. Churn is not her responsibility, nor is there any material credit for multi-year deals. This is the cleanest structure for a true closer.

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Best Simple Project Management Software

The Daily Egg

Finding simple project management software to help you get the job done can be daunting. A quick Google search plunges you into a sea of project management software with seemingly no end in sight. For this review, we spent hours looking at the simplest and most accessible project management tools, all of which offered a […]. The post Best Simple Project Management Software appeared first on The Daily Egg.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Annual Per-Seat SaaS Contract: Not Quite The Gold Standard It Used To Be

SaaStr

Q: Why do SaaS companies bill annually up front? Perhaps they shouldn’t. A lot of SaaS pricing originally comes from classic enterprise software. In the old days, a customer would pay a large fee for the software upfront, and then a smaller maintenance fee for years to come. The big upfront fee was naturally paid up front, like other software you buy.

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SaaStr Build Gets a 4.48/5! Catch Up on the Sessions from CEOs of Twilio, Notion, Loom, Webflow and So Much More!!

SaaStr

Thank you to the 6,000+ of you that attended our first SaaStr Build, and the 50,000+ that watched on social media and streaming. Not everything went perfectly, and we still are struggling to find the perfecf software platform(s) to meet our needs at scale. But overall it was a huge hit!! We are especially grateful to the incredible work the founders of so many leading SaaS companies put into their presentations, from the top mistakes the co-founders of Monday.com made, to how Twilio ended up p

Scale 168
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Nimble Introduces New Custom Fields to Help Teams Track What’s Most Important to Them

Nimble - Sales

We’ve added even more custom data fields to Nimble in order to help you stay on top of everything you need to know about your contacts! Whether you want to keep tabs on all of your customers’ past transactions, employment history, or personal interests, Nimble has you covered. Custom Fields are especially useful for personalizing […]. The post Nimble Introduces New Custom Fields to Help Teams Track What’s Most Important to Them appeared first on Nimble Blog.

Data 125
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10 Customer Retention Strategies to Up Your Retention Game

Chargebee

The first challenge for any company is to get customers to believe in them and take the first step to subscribe to their product. Once you have a solid customer base, then starts the next challenge — customer retention.

Retention 122
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10 Useful Discord Bots for Online Communities

Neil Patel

If you’re using Discord, chances are you’ve heard of Discord bots. These AI-powered bots allow you to perform a wide range of actions, from welcoming new members to paraphrasing influencer content. Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, digital marketers are finding ways to make it work for them.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The Best Online Employee Assessment Tools Of 2021

Trujay

2021 has seen a lot of things, including some of the best employee assessment software to best track your performance. Running a business with multiple employees can be a very demanding task if you want to keep things operating at an optimum level. Knowing what your employees are doing and if their performance […]. The post The Best Online Employee Assessment Tools Of 2021 appeared first on Trujay: Migration & Integration Solutions.

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How to Get Online Event Sponsors

Neil Patel

With most events going online, you need to find strategies to find and attract online event sponsors. Hosting an event, even online, is expensive. And ticket sales alone probably won’t cover all your costs. This is where event sponsors come in. What is Event Sponsorship? Event sponsorship is an agreement between an external brand (event sponsor) and an event organizer.

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Sales engagement: What, why, and how + 8 tools that can help

CloseSaaS

To close deals, you need to engage with prospects. But for sales engagement to work, you need to have a strategy behind it. Learn more about the methods and platforms you can use to boost your sales engagement strategy.

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Why you need the services of a SEO company in Australia

SaaS Metrics

As a business owner in Australia, you always want to be one step ahead of the competition. You have to understand that one brand is not enough. If you’re going to earn your customers’ trust and lead to good sales, raising brand awareness and exposure to a strong online brand is a wise decision. Compared to traditional advertising, most business owners today rely on online advertising to avoid noise and stand out from their competitors.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The Secret To Making Customer Relationships A Superpower

OnStartups

Every company wants great relationships with its customers. The question what does it take to truly turn your connection with customers into a superpower? Let's start very simply. The most obvious (and most common) way to deepen a customer relationship is to ask for customer feedback so that you can improve your product. You do NPS (Net Promoter Score) surveys.

Scale 52
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Nimble's Integration with Piesync Enables 160+ SaaS Apps Seamlessly

Agile Payments

Image Credits.

SaaS 88
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How to Increase Page Speed

Neil Patel

If a user clicks through to a page on your website and finds themself waiting more than a few seconds for your page to load, they are likely to leave your page and can cost you a conversion. Luckily there’s a remedy to increase page speed, but it involves the identification of the issue or issues causing slow lead times. Since it can be difficult to pinpoint what’s wrong, you can use tools such as Google’s PageSpeed Insights to help.

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11 Slack Communities for SEOs and Digital Marketers (That You Should Join Today)

FastSpring

This article was originally published by Ahrefs, a data-driven marketing toolset powered by a huge index of backlinks, keywords, and content. Visit [link] to learn more. The era of messaging apps is on the rise. Juniper research predicts a huge increase in the adoption of mobile messenger apps from 2.3 billion unique users in 2016 to 4.2 billion in 2021.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Is SaaSOps the New DevOps?

BetterCloud

Before we begin this discussion, let’s get one thing out of the way: No, we are not comparing SaaSOps to DevOps just because the terms look similar. In fact, the beginnings of the SaaSOps movement are similar to the early days of DevOps. Both movements emerged as the result of industry-wide frustrations over how slowly things moved and how poorly things got done.

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The Full Guide to API Token Generation

Frontegg

Why do we use Authentication? To protect our users of course! All yolks aside, an easy example of Authentication could be email+password authentication. Our users want to access our product. We prompt them with an email+password form. We generate a secure session for them to work with the product. This is all lovely but the rise of microservices, as well as CI/CD, introduced new challenges.

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How to Build High Quality Backlinks in a Scalable Way

Neil Patel

Link building used to be simple: you would write a bunch of articles, submit them to an article submission site, and get an external link back to your site. That doesn’t work in the post-Penguin era. While the right backlinks can grow your Google rankings, revenue, and brand , the wrong ones can get your site penalized. You need to learn how to build a high-quality backlink portfolio the right way if you want to see success.