Thu.Dec 19, 2019

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How to Interpret and Use Clickmaps to Improve Your Website’s UX

The Daily Egg

To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see. The post How to Interpret and Use Clickmaps to Improve Your Website’s UX appeared first on The Daily Egg.

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5 Interesting Learnings from HubSpot as It Approaches $1 Billion in ARR

SaaStr

We kicked off our 5 Interesting Learnings series with “newer” SaaS companies for the most part, and learnings as they IPO’d: 5 Interesting Learnings from PagerDuty, as It IPOs. 5 Interesting Learnings from Slack at $700m in ARR. 5 Interesting Learnings from Zoom. As it IPOs. 5 Interesting Learnings from Bill.com’s IPO. HubSpot is a great one that IPO’d way back in 2014 ??

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Getting your first 100 customers with SalesFlare Co-Founder Jeroen Corthout

Predictable Revenue

There are countless milestones on the road to startup success: the spark of a new idea, hiring the first members of your team, fundraising. startup growth can be a wild ride. But, of all the landmark moments on the way to world domination, getting your first batch of customers – 10, 50, 100 – surely ranks amongst the top. The post Getting your first 100 customers with SalesFlare Co-Founder Jeroen Corthout appeared first on Predictable Revenue.

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What are the biggest mistakes new founders make when they start a business?

SaaStr

Q: What are the biggest mistakes new founders make when they start a business? My list: Not budgeting 24 months to get to a viable business. Most founders assume 6–8–12 months is enough. It almost never is, especially in B2B/SaaS. It almost always takes 24 months from “go”, or longer, to build a real business in SaaS. More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months | SaaStr.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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5 Ways Predictive Analytics Is Improving Digital Marketing

Nimble - Sales

Predictive analytics involves depending on big data platforms to spot trends and highlight aspects you would likely miss without technological help. Here are five ways that predictive analytics in digital marketing could pay off. Increasing What You Know About Your Customers Digital marketers are continually challenged to offer the most relevant content to customers.

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The 8 Most Intriguing Marketing Campaigns of 2019

Adhere Creative

Travel ads that keep it real, an epic fast food troll, and meet-and-greets that got us in the feels: these were the campaigns we found most thought-provoking in 2019.

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Time to Value: Customer Success Best Practices to Help Your Customers Grow

Totango

Your customers are working with you because your company’s products and services are valuable The quicker you can deliver that value, the more likely you are to build trust and loyalty with customers. When you have customer loyalty, you have the basis for an ongoing relationship that generates customer lifetime value. Thanks to the digitization of business, your customers have more choices than ever before.

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FastSpring’s Year in Review: 8 Highlights from 2019

FastSpring

As the year comes to a close and the holidays kick into full gear, I’d like to maintain a FastSpring tradition and reflect on the past twelve months. Once again, 2019 was a great year for FastSpring, and I’m excited to share some of the major highlights below: 1. I Joined an Incredible Company and Team. I feel extremely fortunate to have had the opportunity to join and lead the incredible team at FastSpring as of March this year.

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Why we’re investing in Snackpass

Andreessen Horowitz

Andreessen Horowitz is partnering with Snackpass for its Series A, where we’ll be working with co-founders Kevin Tan, Jamie Marshall, and Jonathan Cameron. The company was built from their dorm rooms with the goal of letting anyone order food ahead … The post Why we’re investing in Snackpass appeared first on Andreessen Horowitz.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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10+ Easy Solutions Using Customer Relationship Management

Nimble - Sales

Did you know that more than 81% of business owners believe that they can succeed or fail in the marketplace based on the customer experience? To make the customer experience smooth, CRM software (or customer relationship management software) has taken over. One of the most important ways to learn about your clients is to build […]. The post 10+ Easy Solutions Using Customer Relationship Management appeared first on Nimble Blog.

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The most overlooked trends in enterprise tech in 2019

Andreessen Horowitz

This post first appeared in the a16z enterprise newsletter. Subscribe to the a16z enterprise newsletter and stay on top of the latest tech and trends. In this newsletter, we round up some of the most overlooked trends in enterprise/B2B technology … The post The most overlooked trends in enterprise tech in 2019 appeared first on Andreessen Horowitz.

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How to turn sales analytics data into actionable insights for your sales team

CloseSaaS

One of the most misunderstood elements of data gathering is the difference between reporting and analysis. A report is just a summary of key data points about a solution or service.

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Making a Living Off ‘Likes’: The New Influencer Paradigm

Andreessen Horowitz

This post, part 1 of 2, explains how platforms can help influencers monetize through digital goods and ecommerce. Part 2 will focus on platform memberships sold directly to end users. In the US, social networks are buttressed by influencers and … The post Making a Living Off ‘Likes’: The New Influencer Paradigm appeared first on Andreessen Horowitz.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Top 8 Influential Marketing Campaigns of 2018

Adhere Creative

S ocial experiments that led to angry customers, meme madness, and brands who stayed true to themselves: these were the campaigns we loved most in 2018. When we think of marketing campaigns we love, there are a few constants that come to mind. The ones that are most memorable make us laugh. They make us think. They surprise us. So it’s no wonder that all eight of the campaigns we chose for 2018 hit at least one of those points.

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What’s Next for the Internet?

Andreessen Horowitz

How can we evolve the web for a better future? Has the web become a mature platform — or are we still in the early days of knowing what it can do and what role it might have in our … The post What’s Next for the Internet? appeared first on Andreessen Horowitz.

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The 7 Types of Online Sales Funnels That Will Work Really Well in 2020

Teamgate

If you are selling a product or service online, a sales funnel has become quite necessary in formulating an online sales strategy. Also known as a conversion path, a sales funnel guides the customer to a point of simply being curious about buying your product or service. . Once you establish your website or eCommerce platform, you want to strategically take a prospective client through the stages that encourage them to buy your product or service.

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Clone: Top 10 Influential Social Media Marketing Campaigns of 2017

Adhere Creative

T aco filters, banana solar eclipses, and pussy hats, oh my. Welcome, friends, to Adhere Creative’s Top 10 Most Influential Social Media Marketing Campaigns for 2017!

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Behind the minds of 3k founders

ProfitWell

Today, we’re scooting on out of here with subscription scooters. But first, Nathan Latka interviews 3,000 founders to uncover their unique strategies to driving growth. And finally, we help you build trust. Your top subscription news. Insight from 3,000 of the greatest. What if you could talk to every CEO and ask them what unique channel they actually used to acquire customers?

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Pause/Rewind: 2019 on the Inside Intercom podcast

Intercom, Inc.

This year has been a really busy year for us on the podcast. In 2019, we released over 57 episodes on everything from growth to sales, to product and marketing. We also had over 750,000 downloads and celebrated surpassing 2 million downloads – making it a record year for us. So this week, we’re bringing you a round up of some of our favourite conversations from over the year.

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SaaS security: how to protect user data as a SaaS | Profitwell

ProfitWell

Security is a primary concern in today’s SaaS market. In the past decade, there’s been a fundamental shift in how companies do business online, and many customers still don’t trust or understand the changes that have occurred. Building credibility as a cloud-based business is harder than ever. To alleviate the distrust of nebulous subscription payments, SaaS companies need a strong focus on keeping customer data secure and communicating that security to their users.

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A Day in the Life of an Account Executive on the Move

Sales Hacker

Have you ever wondered how other sales professionals tackle their roles? Structure their days? Overcome their challenges? We all do. In this series, we’re going behind the scenes with top salespeople to get the inside scoop. (You’re welcome!). Today, we’re checking out what an average day looks like for an outside-sales account executive, and for that, we talked to Alyssa Freitas.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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Favorite Reads from 2019

OPEXEngine

In my last blog of 2019, I’d like to share some of my recent favorite reads. Favorite Reads. The Power of Habit by Charles Duhigg. “The difference between who you are and who you want to be is what you do.” Charles Duhigg. I had no idea this would be such a terrific book. It is a quick but powerful read. Duhigg describes the neurological science behind habit formation and how to use the process of habit formation to change them.