Champion Change: You Gotta Jump On It
SaaStr
MARCH 15, 2021
You think your Big Co Customers are old & established, And you are new & tiny. Yes it's true. But as the years go by, you'll still be there And your champions at the BigCos will move on. You have to re-sell Big Customers every 2 years or so. — Jason BeKind Lemkin (@jasonlk) October 12, 2020. One of the most subtly stressful parts of running a SaaS company, or any company with larger customers, is Champion Change.
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