Creating Value for Customers: How to Help Customers Thrive
Totango
SEPTEMBER 24, 2020
Making your customers successful is ultimately about delivering value —you can create value for your customers by placing them in a position to grow their enterprise through the efficient use of your product to meet their business challenges. In strict business school translation, value is benefit minus cost. In a real-world sense, however, value is the potential for success a customer gains by partnering with you and your product.
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