Practical Advice on SaaS marketing

APRIL 3, 2018

When the lead generation effort is failing and we’re trying to fix it, we marketing pros usually head right into the weeds. Are there too many characters in the subject lines? Should we add more long-tail keywords? Is the call-to-action button the wrong shade of green? It’s not that those details don’t matter at all. At high volumes, they could matter a lot.

Social Media 157

Social Media B2B Communication SaaS 157

Casey Accidental

APRIL 3, 2018

Every founder’s favorite project is redesigning their home page. It’s the introduction of your company, brand, mission, and hopes and dreams to all of your customers. At least, you think it is. When you analyze your actual business, you might find the majority of new customers don’t actually start on your home page. If you’re doing paid acquisition, they might land on specific landing pages designed for those ads.

Branding 72

Branding Acquisition Metrics Engagement 72

FastSpring

APRIL 3, 2018

Everyone loves options when it comes to pricing. But when it comes to deciding on the best pricing strategy, you have to keep in mind what makes sense for your customers and your business. To further complicate things, studies show that the majority of businesses spend only six hours on pricing. Ever.

Pricing 61

Pricing Strategy Business Subscription 61

Baremetrics

APRIL 3, 2018

A couple of years ago, we were in a hard spot. I had just realized we were mere weeks away from running out of cash and had asked the whole team to take a pay cut while we figured out how to get profitable. But in addition to cutting costs, we needed to figure out how to speed up growth. We did a lot of things during that time to course-correct and thankfully, eight months later we were profitable.

Scale 66

Scale Acquisition Advertising Scaling 66

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Sales Hacker

APRIL 3, 2018

When it comes to cold calling , this right here is the worst advice: “You were born with two ears and one mouth—listen twice as much as you talk.”. The “name of the game” in cold calling is different than other types of sales calls, such as sales discovery calls. Cold calls are not necessarily about listening or asking great questions. They are about buying time, educating, and selling the meeting.

Sales 65

Sales Education Data 65

Intercom, Inc.

APRIL 3, 2018

For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. The conversation typically ends after that click. As sales people we might follow up with lots of “ just checking in ” emails, but these can feel spammy, and there are minimal results to show for it.

Scale 218

Scale Engagement Sales Scaling 218

Trujay

APRIL 3, 2018

Trujay Group is happy to announce the launch of our new Partner Program. Trujay is a leader in CRM and MA data migration and integration solutions, and today announces a program intended to make life easier for marketing and sales consulting agencies to onboard new customers to CRM and MA platforms. Trujay partners will increase overall customer satisfaction and revenues, as the program offers solutions that carry Trujay’s impressive NPS rating (82), and compensates for sales of these needed ser

Compensation 40

Compensation Consulting Onboarding Data 40

Chart Mogul

APRIL 3, 2018

These SaaS companies are raising the table stakes for business software by leveraging the power of brand experience. So what does it take to build a standout B2B brand in 2018? It all started with subtle changes — the inclusion of friendly illustrations, new colors in landing pages and tweaks to website copy. Many growth industries — SaaS included — congregate around new trends.

Branding 97

Branding B2B Investment User Experience 97