Totango
MARCH 26, 2021
Today’s Customer Lifecycle Is Technology-driven. As the concept of the customer lifecycle has developed, understandings have changed under the influence of technology. If you search Google, you’re likely to find every other article giving a slightly different opinion. Some information is out-of-date, while some presentations give a partial perspective on the customer lifecycle.
The Daily Egg
MARCH 26, 2021
Gone are the days of messing with unruly code to build the website of your dreams. We now have website builders and tools galore to make our personal or professional websites look just as we want them to. And WordPress is one of the best in the business. Not only is it free—yes, free!—but it’s […]. The post WordPress Review appeared first on The Daily Egg.
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SaaStr
MARCH 26, 2021
Q: What are some top hiring tips for early-stage startups? My top list: Hire an internal recruiter as soon as you are making 1 new hire a month. It’s worth the expense to make the process much more efficient. Just filtering candidates, scheduling the Zooms, and more becomes overwhelming once you are hiring even 1 new person a month. Do as much PR as you can.
Predictable Revenue
MARCH 26, 2021
There's a prevalent tendency in business circles to laud the benefits of work-life balance as effective ways to maximize company-wide performance. But the defeating fact is that most organizations still encounter a worrying amount of burnout. The post How to Spot and Prevent Sales Team Burnout appeared first on Predictable Revenue.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Neil Patel
MARCH 26, 2021
It’s a pay-to-play world. From social media to Google Ads , companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost per click (CPC).
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Neil Patel
MARCH 26, 2021
Instagram accounts that hold contests can achieve up to 70% faster follower growth than accounts that don’t hold contests. If you want a popular Instagram account, coming up with and executing some Instagram contest ideas is a great start. In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business. We’ll also dive into some of the best practices to keep in mind when running your contests.
SaaS Metrics
MARCH 26, 2021
Artificial intelligence is not about the notorious uprising of machines, but about how to make human life easier and more convenient. Today it is not just a fantasy of science fiction writers but a real development of scientists and programmers. Currently, artificial intelligence (AI) is used in various areas of human life and affects both the everyday and personal life of people, as well as their work.
Neil Patel
MARCH 26, 2021
What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to the study, the No. 1 trait shared by marketing leaders is adventurousness, followed by high energy levels, assertiveness, and intelligence.
SaaS Metrics
MARCH 26, 2021
Are you struggling to find the way to create the perfect YouTube intro for your content but don’t have that much time on your hands to make it happen? Well, have no fear. There’s finally a solution to your YouTuber woes. The answer is found within the ultimate Youtube Intro Maker. In fact, you’ll be able to create an eye-popping YouTube intro in as little as 10 minutes.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
BetterCloud
MARCH 26, 2021
Around this time last year, the COVID-19 pandemic started changing everything about how we do everything. Like most people around the world, everyone at BetterCloud was sent home to live the WFH life for what turned out to be an indefinite amount of time. It was also around this time last year that we decided to create a YouTube channel for IT pros.
Chargebee
MARCH 26, 2021
We're going to guide you on your path to build a reader-revenue model and the tech stack that goes along with it.
SaaStr
MARCH 26, 2021
HubSpot raised 5 rounds of private funding, followed by an IPO. Not a single one of our pitches made any mention of an "exit strategy" There is a very simple reason for this: We never really had one. — dharmesh (@dharmesh) March 23, 2021. There are 1000 reasons not to have an Exit Strategy when you are doing a start-up. Perhaps the #1 reason though is that acquisitions are … weird and unpredictable.
SmartKarrot
MARCH 26, 2021
Role: Senior Manager / Director, Customer Success Location: Remote, Boston, MA, US Organization: MackeyRMS As a Senior Manager/Director of Customer Success, you will manage a team of CSMs as well as own accounts, including renewals and upsells. Develop a Trusted Advisor relationship with the customer’s users, champions, and exec sponsors. Increase customer retention and adoption rates by conducting on-site visits, regular check-in calls, monitoring and completing CTAs, developing success plans.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
ChurnZero
MARCH 26, 2021
Implementation doesn’t have to be a dread-inducing undertaking that makes you contemplate if it’s even worth purchasing a new tool or switching platforms. We’ve all experienced or have heard secondhand of a software implementation gone wrong – whether it’s perpetually delayed timelines, data mapping nightmares, or miscommunicated requirements – which stirs those uneasy and queasy feelings at the very thought of the task.
SmartKarrot
MARCH 26, 2021
When it comes to measuring the efficacy of your marketing and sales teams, Account Contract Value (ACV) is an unmissable metric that aids in assessing this. However, most of the managers take a backseat from exploring it to its fullest potential. Now, it could be because they are unsure of calculating it in the most accurate way or because they simply don’t know how to derive value out of it.
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