Wed.Apr 07, 2021

Is It Time To Ditch the Old SaaS Metrics?

OpenView Labs

We’ve grown accustomed to the traditional set of SaaS metrics as just part of how to operate a SaaS business. It’s hard to conceive of what to do without metrics like CAC payback, LTV:CAC, average ACV, or the magic number.

Bet On Up-and-Comers. But Add One Veteran For Each $10m ARR.


That’s insightful @jasonlk [link]. — Elkanah Carnell Reed (@ElkanahReed) April 6, 2021. The top SaaS companies grow faster than ever these days. And that means your initial leadership team often takes you faster, and further, than you might ever think.


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Best Small Business CRM Software Compared

The Daily Egg

A CRM helps you build and maintain customer relationships while keeping you organized in the process. We researched and tested dozens of the top CRM options for small businesses to find the best. And we believe Bigin is the best option for most.

SaaStr Podcast 443: Building Your Marketing to $100M with Snowflake CMO Denise Persson


How can SaaS marketers get noticed and attract loyal customers in such a saturated space? Denise Persson, the CMO of Snowflake, shares the five secrets to a winning marketing strategy that grows your company’s revenue and cements your customer loyalty.

Report by Dresner Advisory Services: Embedded Business Intelligence Market Study

According to the 2020 Dresner Embedded Business Intelligence Market Study, embedded business intelligence is crucial for application success. This report explores the current state of BI and why application teams are increasingly choosing an embedded solution.

G2 Users Rank InsightSquared a Leader In Sales Analytics…Again!


When it comes to awards, G2 is one of our favorites as it’s based directly on real customer feedback, comparing InsightSquared with more than 50 vendors across multiple factors including customer satisfaction, ease of use, speed of implementation, and more.

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Half-Priced Healthcare That’s Twice as Good. Health insurance is undergoing a rapid cycle of unbundling and repackaging.

Covid's Impact on Software Sales Efficiency

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More than a year after Covid washed over the software ecosystem and the tide ebbs, it’s revealing the impacts on fundamental metrics of public software companies. Sales efficiency is one of those key metrics. Covid altered the way salespeople and marketers engaged their target markets.

On Supercities, Economic Growth, and Income Inequality in a Post-COVID World

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The 8 Most Important Conversion Rate Metrics You Should Be Tracking

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There are thousands of conversion rate metrics you could track. But which ones are really important? If your website isn’t hitting its goals, which ones should you pay attention to and work to improve?

SaaS Chart of Accounts

It’s no secret that general ledgers aren’t optimized for SaaS companies. Your QuickBooks or Xero Chart of Accounts is no different. The following Excel template is a sample Chart of Accounts that you can download and customize to fit your business needs.

Supercharging Your Tech Stack with Totango: Elevate Your Data File Storage


In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system.

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Breaking Into the In-Crowd: How Mentorship and Community Can Take Sales to New Heights

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Everyone wants to be in the in-crowd, but, unfortunately we can’t all be… or can we? . The 5-on-Friday crew are taking on the myth of the in-crowd in their panel.

Why Customer Success Should Care About Review Sites And Which Ones To Focus On


If you’ve ever been a part of the decision-making process for purchasing software for your team, then you know, it is imperative that you do your due diligence before signing on the dotted line.

My Marketplace Strategy: Go Niche

Andreessen Horowitz

The a16z Marketplace 100 series explores the startups and trends behind largest and fastest-growing marketplace companies. See the complete ranking at

Guide to Data Consulting Success: What to Know & Ask Before Your Next Data Project

Whether you're starting a new data initiative or benchmarking a current effort, this guide breaks down how to develop a coherent data strategy, avoid common pitfalls, and work with data consultants to improve business visibility and drive growth.

How to Use Thought Leadership Marketing With Paid Ads

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Imagine being the next Seth Godin, Gary Vaynerchuk, or Tim Ferriss. Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success in current business ventures. Thought leadership marketing is a powerful thing.

Feline Appetite Stimulant And Tips To Keep Canine Healthy

SaaS Metrics

Cats and dogs are awesome domestic animals for family pets. They are lovable and friendly human companions. It is distressing to know your lovely pet is not in good shape and can’t do anything to help. When your pet is in good health, it responds well and stays lively.


25 Marketing Books You Should Be Reading

Neil Patel

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing.

Tech Talk: Data Backups and Recovery


Protecting your data and preventing its loss can’t be done without a backup and recovery plan. Often referred to as organizational rehabilitation, tech support uses backups to store and restore historical information and ensure its security.

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5 Tips to Advance Your Career as a Technical Recruiter

Just as the tech industry revolves around innovation, so does technical recruiting. To advance their career by attracting top candidates in a competitive landscape, modern recruiters must commit to actively adapting and advancing their hiring strategies. This step-by-step guide is designed to provide technical recruiters with tips and tricks to achieve tangible results that accelerate their recruiting efforts—and career.

How to Make Evergreen PPC Ads

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Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

How support leaders measure (and improve) the quality of their customer support

Inside Intercom

The wider global business scene is finally realizing what many successful companies have known for quite some time now: customer support is the face of your company.