Tue.Oct 13, 2020

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. At Intercom, we have taken advantage of these technologies relatively early. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. These bots help businesses deliver both radical efficiencies and better, faster support experiences.

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Why Sales is a Tough Job

SaaStr

Q: Why are sales jobs the worst? Here’s why sales is tough: Can’t hide — not for long. At some point, you have to put real points on the board. Everyone will know. But in many other roles, you can sort of skate by if you aren’t too senior. Get a lot of No’s. A lot of them. Most of us can’t take it. Limited career path if don’t move into management. You’ll get a lot better in 2, 3, 5, 8 years.

Sales 341
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11 Customer Retention Tactics to Keep Your Customers Coming Back

FastSpring

We’ve all heard the saying, “If you love them, let them go.” This may be true in romance, but it’s definitely not true in business. If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more.

Retention 148
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5+ Basic Tips to Assigning Leads to Your First Sales Reps

SaaStr

Some of the ideas in this post are … basic. So forgive me. But I’m going to include some of them as I’ve noticed that as SaaS explodes, more and more SaaS companies do better and better in more and more interesting spaces. But they also just miss some of the very basics sometimes. So let’s talk about lead allocation 101. Really, 100. 01.

Sales 187
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

Neil Patel

No matter what industry you’re in, there’s always more work than time to do it. This means that there is always something lacking, always more work to be done, and new companies often fall behind their expectations and deadlines. One of the most insidious parts is that it leads to massive stress. According to business coach Michael Hyatt, 45% of entrepreneurs are stressed.

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The Ultimate Guide to B2B Local SEO

Neil Patel

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. That said, there are enormous opportunities for B2B companies to tap into the local market’s power. 46% of all Google searches are local , so if you’re not ta

B2B 141
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Cold Email Grader: Send Better Emails With AI

Sales Hacker

With a cold email, you can either drive hundreds of thousands in pipeline or send your prospects running for the hills. . We have plenty of resources on writing effective cold emails at Sales Hacker. But sometimes the difference between an okay cold email and a great one is specific feedback on what you have. . The teams at Outreach and REGIE created the Cold Email Grader to help you — you guessed it — write better cold emails. .

AI 108
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Bio Eats World: Biology by Design

Andreessen Horowitz

We’re at the dawn of a new era where we’re truly able to design biology: from genetically engineered cotton, to meat made from plants, to incredibly complex new therapies composed of engineered cells and genes. And that’s just the very … The post Bio Eats World: Biology by Design appeared first on Andreessen Horowitz.

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Top 10 Customer Success Takeaways from BIG RYG 2020

ChurnZero

Don’t know about all of you, but we are still on a conference high from an amazing first ever BIG RYG virtual conference last week. If you attended, than you know how jam packed our lineup was. Featuring speakers from the likes of G2, Mailchimp, and Pendo, we tackled some of the most pressing issues in Customer Success today. We are excited to share that the recordings are now available ungated and on-demand here. .

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Guide to SaaS HR Software and Top 5 Solutions

SaaS Metrics

Introduction Implementing an effective HR strategy and using the right tools to achieve organizational goals is something managers cannot ignore in today’s competitive market. HR is among the most important processes businesses of all sizes should consider optimizing. Small and medium businesses tend to ignore the importance of using HR software to improve productivity, mostly because they don’t see a lot of utility in such a software.

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8 Smart Tips to Promote Your Small Business on Instagram

Nimble - Sales

Having millions of daily users, Instagram has turned out to be one of the most popular social media networks all over the globe. Right now, most of the big brands and eCommerce monsters have an account on Instagram, advertising their products, and promoting their business. But what if you are running a small business? How […]. The post 8 Smart Tips to Promote Your Small Business on Instagram appeared first on Nimble Blog.

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7 Strategies for Turning Customers into Advocates

Totango

Given that peer recommendations are among the most trusted sources of information about a business, positive reviews from existing customers can quickly turn into genuine inquiries from potential new clients. Happy customers can multiply your revenue base since each satisfied client might recommend your services to dozens of their peers. You can activate word-of-mouth recommendations by turning customers into advocates , and display their advocacy through case studies published on your website,

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How CFOs can lead a budgeting and planning transformation

OPEXEngine

Instead of considering the budgeting process a rote exercise or an operational hurdle, CFOs and their companies can use it as a significant opportunity. This is now of greater importance given the impact of the COVID-19 pandemic. Those CFOs who are able to successfully transform legacy budget and planning processes can act quickly when faced with change, increase visibility into their company’s financial health, and better manage the bottom-line profits.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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8 Event Landing Page Examples that Drive Interest and Ticket Sales

Unbounce

The only thing better than the energy of a live event? The excitement you feel before you go. As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations). Whether you’re promoting a conference, show, activity, or even a webinar, the rules are the same: if you can create a certain level of antici— wait for it —pation for an upcoming event, you’re golden.

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What is Customer Intelligence and Why it is a Key to Customer Success

SmartKarrot

In this age of increasing competition with other businesses, customer intelligence (CI) is becoming a prominent competitive advantage. We have already known that being customer-centric is paramount for the growth of any SaaS company. But there are various facets of becoming a customer-centric organization. Many companies claim that they are customer-centric but they hardly understand the nuances of it.

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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

Today on the show we’ve got Ryan Walsh, founder and CEO of a company called RepVue, a place where you can get objective third-party information. Actually, it’s first party, objective information from reps themselves about how much people make at different companies. You can access that data set once you contribute your own information on a blinded basis.

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Oct 13 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Location: Burbank, CA, US Organization: CyberCoders As a Director of Customer Success, become an expert on the product suite; providing best-in-class customer service to the worldwide client base. You will drive revenue growth strategy in collaboration with internal teams: Sales, Operations, Executive C-Suite, and Engineering to create cohesive strategies across the organization.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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SaaStr Scale Roundtables: Real Time Engagement = Real Time Value

SaaStr

Over the course of six months, we have delivered impactful and actionable content to 50,000+ attendees, 500,000+ live stream viewers, gained 1M+ social media impressions , and there’s ONE remaining event of the year. . On December 8-9, 20,000+ of the best revenue leaders from marketing, sales, customer success and product will come together to share their best practices at SaaStr Scale. .

Scale 206
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The 6 Step Guide to Writing Listicle Content

Neil Patel

Regardless of how you feel about listicles, you’ve probably read a number of them. Listicles help present a large amount of information in small, easy-to-scan, numbered sections. List posts can cover all kinds of topics, from the more educational posts on HubSpot like “How to Create a Cinemagraph in 7 Easy Steps” to the clickbaity Buzzfeed lists like “23 People You Seriously Won’t Believe Actually Exist.”.

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What Are Customer Needs: Best Ways to Identify and Meet Them

SmartKarrot

A business exists as long as its customers exist. When businesses go about paying heed to their own assumptions and steer away from the actual customer needs that call for a red flag. An avoidable red flag. According to a report published by PWC , one in three customers leave a brand if met with a single poor customer experience. What you need to know is aligning your product line according to the customer needs that will turn out to be more fruitful than you envisaged.