Thu.Apr 15, 2021

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How to Get Ahead in SaaS Sales in 7 Easy Steps

SaaStr

For someone just starting out in SaaS sales (entry-level Salesforce in November), what are your tips to accelerate growth/ability in early stages? A few thoughts to excel as someone new to SaaS sales: Really learn the product cold. As fundamentally as you can. Every prospect and customer is owed a true solution sale approach. Sales is there to close a deal, yes, but that should just be 10% of it — 90% of the “work” should be to solve your prospects’ and customers’ problems.

Sales 361
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The Beginner’s Guide to Website Design Best Practices

The Daily Egg

Even the smallest of changes in your website can affect your conversion rates. And considering your website is the heart of your business and marketing campaigns, the stakes are high. Every passing year brings new features, new standards, and new everything to websites and their design, making web design best practices highly dynamic. What you […].

Marketing 306
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My First Big Sales Deal. It Was For $6,000,000.

SaaStr

In my first start-up, I was mostly hunting whales — seven figure and eight figure deals. I had no experience doing any of this. For our First Big Customer, we’d been negotiating a $6m/year contract for quite some time (they always take time). We finally had the “all hands” meeting with all the C-level and VP execs involved. And they told us the deal was completely approved, AND they’d back us in the market, AND they’d even give us $1m in additional financing to help us.

Sales 290
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“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]

Unbounce

You might’ve noticed that 2020 was an interesting year for marketing. (Yeah, that’s the word for it. Interesting.). For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. For others, the pandemic encouraged creative thinking to take advantage of new opportunities. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Wall Street vs. Main Street: Amateur Investors Buy Into IPOs

Andreessen Horowitz

This first appeared in the monthly a16z fintech newsletter. Subscribe to stay on top of the latest fintech news. . SoFi, Robinhood give mainstream investors early access to IPOs. A few weeks ago, SoFi and Robinhood both announced they would … The post Wall Street vs. Main Street: Amateur Investors Buy Into IPOs appeared first on Andreessen Horowitz.

Mobile 145

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How to Advertise on Walmart Marketplace

Neil Patel

If a company counted roughly half of the U.S. population as customers, you’d be pretty eager to use that platform to advertise your business, right? Well, that’s exactly what Walmart Marketplace allows you to do. It gives you the ability to reach a huge market of highly targeted, engaged consumers , so why doesn’t it get as much attention as other platforms such as Amazon?

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SaaS Product Power Breakfast 4/22/21 with Norwest Partner Scott Beechuk

Kellblog

Thomas Otter and I are having a great time running our series of enterprise SaaS Product Power Breakfasts on Clubhouse on Thursdays at 8:00 AM Pacific time. Thus far, we’ve had sessions with guests: Thomas ; Dave ; ex-Oracle and ex-Planful EPM product leader Mark Bauer ; and ex-Oracle, ex-Salesforce product leader and Skyflow founder Anshu Sharma.

SaaS 112
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How to Use Google’s Call-Only Ads to Send Profits Soaring

Neil Patel

For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. But maybe your phone isn’t ringing much anymore. The internet has made it easier than ever for customers to get in touch with businesses without picking up the phone. That’s great for introverts, but it’s not always good for business owners and service providers who’d rather chat with potential customers on the phone than respond to a slew of emails.

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Analytics Solution Comparison: Facebook Analytics vs Google Analytics 4

Rakam

Facebook Analytics was a free analytics solution to track and analyze Facebook business page data as well as mobile apps and website data. It was widely used by Facebook marketers to understand the user behavior across different devices and platforms so they could optimize their campaigns. It helped companies view the entire journey of a user from social media engagement (Facebook, Instagram, Messenger, etc. ) to conversion on their website or application.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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How a Strong Data Culture Underpinned a Successful Acquisition between CakeHR and Sage

Chart Mogul

Keeping your pace of growth while going through an acquisition is difficult. For Kaspars Upmanis, founder of CakeHR and now VP Category Leader at Sage, having a clear understanding of what moves the business forward was the essential piece that allowed his team to deliver sustained growth. What is Sage HR? Sage HR is a powerful suite of tools that allows you to manage your workforce better.

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Amazon Brand Registry 2.0: Benefits and Requirements

TrackStreet

What’s New About Amazon Brand Registry 2.0 Let’s first review the added benefits of the updated version – Amazon Brand Registry 2.0, and then we’ll discuss the one new requirement to joining the program that wasn’t a part of “Amazon Brand Registry 1.0” 3 New Benefits of Amazon Brand Registry 2.0 Post your content to […]. The post Amazon Brand Registry 2.0: Benefits and Requirements appeared first on Trackstreet.

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How a Strong Data Culture Underpinned a Successful Acquisition between CakeHR and Sage

Chart Mogul

Keeping your pace of growth while going through an acquisition is difficult. For Kaspars Upmanis, founder of CakeHR and now VP Category Leader at Sage, having a clear understanding of what moves the business forward was the essential piece that allowed his team to deliver sustained growth. What is Sage HR? Sage HR is a powerful suite of tools that allows you to manage your workforce better.

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Meaning, Importance and Strategies of Instagram Marketing

SaaS Metrics

Unlike other social media marketing channels, Instagram has the highest average engagement rate. It is a visual platform to establish a personal connection with your customer. With an advertising audience of more than 1.16 million, Instagram marketing is competitive but not impossible. Instagram is the perfect, powerful and affordable platform to grow.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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MadKudu’s Francis Brero on how AI can boost your conversational support

Intercom, Inc.

For Francis Brero , co-founder and CRO of MadKudu – a marketing operations platform that helps companies identify, qualify, and engage with their leads based on how likely they are to convert – this actually opens up a whole lot more possibilities.As a former mathematics tutor and data scientist who eventually converted to sales, Francis is obsessed with leveraging data to improve the way companies conduct their revenue operations.

AI 118
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How to Drive Viral Growth For Your SaaS Company

SaaS Metrics

Consistently acquiring new users for your SaaS business is critical to increasing your monthly recurring revenue (MRR). Increasing your customer base also increases your chances of conducting valuable research to reduce churn. Virality is where the product essentially promotes itself and is one of the most exciting phenomena in the digital age. Read more.

SaaS 52
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April 15 – Customer Success Jobs

SmartKarrot

Role: Customer Success Director Location: Remote, Minneapolis, MN, US Organization: Provation Medical As a Customer Success Director, you will serve as the customer-owner in all aspects related to customer health. Conduct detailed customer workflow analysis and identify customer success metrics. Guide the customer on completion of necessary tasks for a successful launch and ongoing use of products and services.

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How to Become a SaaS Influencer on Clubhouse

SaaS Metrics

If you like marketing, sales, or any other business area through strong social media connections, you’ve probably heard of Clubhouse. The club has dominated social media at an incredible pace in recent months. The appeal and interest in a new social media platform sold as a member-only audio app have stormed the. Read more. The post How to Become a SaaS Influencer on Clubhouse first appeared on SaaS Metrics.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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OpenView Leads Series B Funding Round in Encamp, The End-to-End Compliance Platform

OpenView Labs

We’re pumped to announce our Series B investment in Encamp and welcome Luke, Sam, Dan, Ben, Gerritt, and the rest of the team to the OpenView family. Also, big shout-out to our friends and Encamp co-investors High Alpha and Allos Ventures—we’re excited to partner again to build another great Indy-based company. Encamp makes environmental, health and safety (EHS) compliance simple, easy, and accurate—benefiting their customers, the environment, and all of us in the process. .

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What is an Online Casino and how does it work?

SaaS Metrics

Nowadays, everyone likes to play online games. Not only the children, the youngsters, and even the old people are also interested in playing online games. Due to this busy world, people are not getting time to play physical-related games, so there are lots of people who are involved in online games. It. Read more. The post What is an Online Casino and how does it work?

Metrics 52
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What Is Outcome-Based Selling and Why Is It Important for Customer Success?

SmartKarrot

Are you selling the product or selling the outcome? As a business owner, sales manager, or a customer success manager, you might wonder what the best way is to market the product. Organisations have traditionally focused on how to sell instead of serving the end goal. One of the best ways to make a difference in the lives of the buyer is through outcome-based selling.

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How To Get Customers To Take a Second Look At Their Abandoned Carts

SaaS Metrics

So you are an aspiring e-commerce entrepreneur and you cannot wait to get your product out for the world to enjoy. Or perhaps, maybe you are already in the e-commerce space, enjoying a reasonable amount of success, and ready to scale up and take your store to new heights. If you have. Read more. The post How To Get Customers To Take a Second Look At Their Abandoned Carts first appeared on SaaS Metrics.

Scaling 52
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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3 Key Takeaways From ‘Customer Expansion and Customer Success’ Panel

ChurnZero

Customer acquisition often gets all the glory in SaaS. But if you don’t retain (and more importantly grow) the customers you have, growing your own business becomes a Sisyphean task – forever filling a leaky bucket. Customer expansion is transformative to your team and bottom line, which helps recover revenue lost to churn and rising customer acquisition costs.

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How Could Deepfakes Change Marketing?

Neil Patel

Deepfakes are receiving a lot of bad press. U.S. Sen. Marco Rubio (R-Fla.) called the technology a propaganda weapon. Facebook’s COO Sheryl Sandberg said deepfakes raise the issue of not believing what you see. Investigative journalist Rana Ayyub was targeted with a deepfake pornography video to discredit and silence her. With so much negativity around the tech, is there any chance of it bringing good into the world?