The Sales Playbook for 2022: A Deep Dive with Brendon Cassidy + Jason Lemkin
SaaStr
NOVEMBER 6, 2021
The other day Brendon Cassidy, the first head of sales at LinkedIn and the first VP of Sales at $10B Talkdesk, Adobe Sign / EchoSign, and more — and now co-CEO of Cosell — and I caught on what’s changing in the Sales Playbook for 2022. It’s a great deep dive you can watch here. My Top 10 Learnings below: The classic high volume cadence-based outbound playbook is declining in effectiveness — but you still need to run it.
Let's personalize your content