The Daily Egg

JUNE 27, 2019

People talk all the time about the need to be a data-driven company and to use scientific decision-making at work. This is why so many companies conduct website tests like A/B and multivariate (MVT) tests. However, these are by no means the only testing methods available to marketers and UX designers. These tests tend to […] The post Should You Pay People To Test Out Your Website?

Data 278

Data Marketing 278

OpenView Labs

JUNE 27, 2019

Pricing is always a tough subject. It’s one of the most daunting things to tackle because there are so many ways to approach it and no one right solution. Weeding through all the options to find the best pricing strategy for a particular product can be especially challenging for startups whose leadership teams are taking on the task for the first time.

Pricing 42

Pricing Strategy Scale SaaS 42

Chargify

JUNE 27, 2019

Churn is part and parcel of running a SaaS company. Some customers won’t get enough value out of your product. Some will switch to a competitor. Some will go out of business. It’s unfortunate, but it’s also inevitable. However, you should do your best to keep churn as low as possible, because otherwise, it can do serious damage to your business. So, how can you prevent churn from cutting the customer lifecycle short?

Churn 77

Churn Payment Solutions Payment Methods SaaS Payments 77

Predictable Revenue

JUNE 27, 2019

Strategy Advice from Up & Coming Sales Leader Nicolas Marchais. Lessons Learned on his Quest to Scale his Sales Team to 25 Reps in just Three Years. The post How to build a killer outbound sales team and avoid some common mistakes along the way with Aaron Ross appeared first on Predictable Revenue.

Outbound Sales Team 189

Outbound Sales Team Scale Sales Scaling 189

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

SaaStr

JUNE 27, 2019

It is better for a very long time to let the customer buy how they are most comfortable buying. This removes friction from the sales process, leading to a higher and faster close rate. Let’s take a look at Zoom. Zoom is growing > 100% at $500m in ARR, in an already well established space. It may be the most successful SMB-focused app of our current generation.

Pricing 175

Pricing SaaS Payments Payment Solutions Payment Services 175

SaaStr

JUNE 27, 2019

There are plenty of folks to hire, but there’s a basic suite of VPs you’ll need to add on the way from $0.1m to $10m in ARR: Marketing, Sales, Customer Success, Product and Engineering. Here’s my suggestion of the optimimum timing and sequencing: What Order Should You Hire Your Management Team In? | SaaStr. Once you have even $1m in ARR, you are really ready for all these VPs if you can find them.

Sales Hiring 165

Sales Hiring Startup Management SaaS 165

Andreessen Horowitz

JUNE 27, 2019

I spend hours and hours in my inbox every single day. When I was CEO of OpenDNS, I would triage constantly to not block some critical path for my team.

Enterprise 103

Enterprise Product Marketing Trends Marketing 103

SaaStr

JUNE 27, 2019

Erica has led New Relic through massive growth, scaling the company’s enterprise business 10x since she joined the business pre-IPO. Growing a company’s revenues, customer base, team, process, and product doesn’t just happen without major work and strategy. Erica will share the five critical steps (and some lessons learned along the way) for scaling in the enterprise.

Scale 164

Scale Enterprise Scaling Sales Hiring 164

FastSpring

JUNE 27, 2019

A customer-centric approach is necessary for any thriving business. Not only does it support revenue goals, but it also influences employee satisfaction which can have an impact on overall company performance. In fact, 73% of employees report their job is more meaningful at companies where customer satisfaction is a key priority. The success of our customers is central to our culture at FastSpring.

Customer Success 72

Customer Success Leadership Engineering Data 72

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

SaaStr

JUNE 27, 2019

I might be wrong, but back in the day when Slack first exploded in ‘14, the key really seemed to be its integrations and the power that provided to developers and product-building teams. Being free I am sure helped … as did the slick mobile and desktop apps … but many chat services are free, and free alone is rarely enough as a growth strategy unless there are no other free products available.

Mobile 122

Mobile Development Enterprise Investment 122

ProfitWell

JUNE 27, 2019

From CRM software to coffee beans, shaving blades to designer gowns, recurring billing is the lifeline for every subscription business. It’s easy to see why—automatic charges for subscriptions are simple and convenient for customers and predictable and sustainable for companies. Though recurring billing is appealing to everyone, it isn’t without its drawbacks.

Merchant Services 76

Merchant Services Payment Features Payments SaaS Payments 76

Andreessen Horowitz

JUNE 27, 2019

In May, a16z announced our inaugural Late Stage Venture (LSV) fund. Today, I am thrilled to announce our newest LSV investment, leading the Series D funding for TripActions, a travel platform for enterprises.

Travel 66

Travel Enterprise Investment 66

ProfitWell

JUNE 27, 2019

For a young company, choosing a pricing method and establishing your overall pricing strategy can be daunting - it's the moment where you find out how much people actually value your beloved idea and how much they're willing to pay for it. That’s why it pays to get your pricing methods right. And when we say it pays, we mean it. The choices you make with pricing methods and setting the right pricing are essential to determining the growth of your subscription business.

Pricing 43

Pricing Scale Market Research Compensation 43

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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

Revenue

Zuora

JUNE 27, 2019

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 6/24/2019 appeared first on Zuora.

Subscription 40

Subscription Payment Features 40

Net-Results

JUNE 27, 2019

I’m sure that for some large-scale operations, with huge databases, AI is doing amazing things. But for most businesses, it really ain’t all that and a bag of potato chips just yet. If you want to release AI into your database, you’d better make sure that data is up to par. And turns out that most small businesses don’t have a clean enough database to make this work.

AI 40

AI Artificial Intelligence Marketing Machine Learning 40

OpenView Labs

JUNE 27, 2019

The post Weekly Walk with Flexport’s SVP Global Sales Operations & Enablement, Jake Hofwegen appeared first on OpenView.

Sales 40

Sales 40

Intercom, Inc.

JUNE 27, 2019

The process of building product in an R&D organization of any size involves making lots and lots of informed choices between various options. It might sound obvious, but translating product strategy into actual products requires lengthy discussions followed by confident product decisions, and if you don’t put care and thought into what those discussions and decision-making processes look like, you will struggle to consistently ship high-quality product.

Engineering 172

Engineering Onboarding Construction Management 172

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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

Payments

Sales Hacker

JUNE 27, 2019

Hiring salespeople is an exciting time… it often means you’re ready to (or in the process of) scaling your business! However, it can also be quite a daunting task — one that I see trip up many businesses and resulting in painful mis-hires and blown opportunities. I typically see this happen for one main reason: Startups often think (consciously or subconsciously) that scaling or building a sales team is as simple as “getting bodies in the door yesterday.”.

Sales Hiring 66

Sales Hiring Sales Recruiting Scale SMB 66

Unbounce

JUNE 27, 2019

You’ve heard the phrase, “Work smarter, not harder.” And boy, does it sound great. But what exactly does working smarter look like? When it comes to marketing, this can mean a lot of things. Strategy, analytics, design, copywriting, sales, customer success—they all have nuances in how they’re done intelligently and all require really smart people to do them.

Artificial Intelligence 109

Artificial Intelligence Marketing Communication Customer Success 109

Totango

JUNE 27, 2019

What do America’s longest running companies all have in common? They focus on the big picture: customer lifetime value. If you want your business to last, you need to prioritize customer lifetime value, too. To succeed in today’s customer-centered economy, you can’t simply focus on attracting new customers. After all, there are plenty of competitors to choose from, and customer expectations are higher than ever.

Customer Lifetime Value 77

Customer Lifetime Value Advertising Churn Onboarding 77

Sales Hacker

JUNE 27, 2019

The term Revenue Operations (“RevOps” for short) is all the rage lately. In fact, it’s one of the fastest growing titles in tech. Even more telling, a LinkedIn search for roles using the keywords “Revenue Operations” yielded over 22,000 open jobs today. But RevOps is a relatively new role in the sales environment, so there’s a lot of confusion about what it is and how it’s different from Sales Ops.

Sales Hiring 94

Sales Hiring Underperforming Technical Team Sales Trends 94

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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

Revenue

Totango

JUNE 27, 2019

What do America’s longest running companies all have in common? They focus on the big picture: customer lifetime value. If you want your business to last, you need to prioritize customer lifetime value, too. To succeed in today’s customer-centered economy, you can’t simply focus on attracting new customers. After all, there are plenty of competitors to choose from, and customer expectations are higher than ever.

Customer Lifetime Value 49

Customer Lifetime Value Advertising Churn Onboarding 49

Sales Hacker

JUNE 27, 2019

A FREE two-part webinar series, featuring leadership from the fastest growing companies on the planet. Part 1: How Hypergrowth Companies Build Alignment While Still Growing at Blinding Speed. How do you actually build the plane while you’re flying it? Join three top executives from some of the fastest growing companies to discuss how to get sales, marketing, and operations to act as one single unit.

Revenue 63

Revenue Leadership Sales Marketing 63