Sun.Dec 12, 2021

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The Fifth SaaS Correction

Tom Tunguz

Since 2016, public software has witnessed four corrections. Today, we’re in the midst of the fifth. Also, 2014 to 2016 saw a 57% reduction in multiples and of course after 2008. But let’s look at the most recent five years. This chart shows the median and the 75th percentile of enterprise value/forward revenue multiple for the basket of public stocks which were public at that moment in time.

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Top Posts and Vids of the Week: CMO of G2, CEO of PartnerStack, CEO of Gainsight, and More!

SaaStr

Top Blog Posts This Week: Even With Just “Pretty Good Growth”, You Can Build a Unicorn After $10m ARR. Why The Greatest Sales Teams Just Kill It On Dec 31. When Everyone Else Has Gone Home. The Last 4 “SaaS Crashes” Barely Made a Dent in the Cloud Boomtimes. Is the “Covid Boost” Over in SaaS? It Depends. A Tale of Two Trends.

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This Small-Business Retirement Plan Can Really Build Wealth (Or, How to Become a 401(k) Millionaire)

Baremetrics

This plan isn’t for everyone. If your business struggles to turn a profit, this won’t help. But once you make much more than you need to cover expenses, it’s time! A Good Problem to Have, but Still, a Problem Different than most, I was actually happy when my taxes were first on track to exceed the median US salary. Truly. No, I’m not a glutton for (financial) punishment.

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The Complete Guide For Using Emotional Marketing To Increase Conversion Rates

GetUplift

Summary. Conversion rate optimization has become a critical part of digital marketing strategy. But few companies are satisfied with their conversion rates because the traditional approach to conversion optimization is broken. Some conversion optimization professionals rely on best practices to increase conversion rates. I know because I was one of them several years ago.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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AARRR Metrics Framework: What Is It and How To Use It

Baremetrics

AARRR is an abbreviation that stands for “acquisition, activation, retention, referral, and revenue”. AARRR, often called the pirate metrics framework (as in “arr, matey”), helps Shopify Partners perfect their funnel by providing actionable metrics for each stage of the sales and marketing strategy. In this article, we’ll go through each part of the AARRR metrics framework, why it’s useful for growing Shopify apps, and how to improve outcomes in each part of the framework.

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