How Developer Marketing Parallels Consumer Marketing
Tom Tunguz
NOVEMBER 8, 2020
On the surface, B2B and B2C marketing may seem to be worlds apart. As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. They are much closer than it might seem. First, developer marketing is influencer and brand-driven. In the consumer World, consumer companies use luminaries to support a product.
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