Sun.Nov 08, 2020

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How Developer Marketing Parallels Consumer Marketing

Tom Tunguz

On the surface, B2B and B2C marketing may seem to be worlds apart. As open-source and developer-led companies become increasingly visible, important, and massive, we should draw the parallel between developer marketing and consumer marketing. They are much closer than it might seem. First, developer marketing is influencer and brand-driven. In the consumer World, consumer companies use luminaries to support a product.

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Top 10 SaaStr Videos of the Week: Hiring a Great VP of Sales, Veeva, Intercom, Mailchimp, and More!

SaaStr

What top SaaStr speakers and content was everyone watching this week? Let’s take a look so you can catch up! 1. The 5 things that kill startups after their seed rounds with Michael Seibel, CEO of Y Combinator. 2. The Top 10 Tips To Help Any Sales Rep Close More. A fun one with yours truly! 3.Veeva: The Biggest Vertical SaaS Success Story of All Time.

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Going Upmarket, And How Things Have Changed in a Decade, at Trello, with Founder Michael Pryor

SaaStr

The other day we had a chance to catch up with Michael Pryor, founder of Trello, on what’s changed over a decade at Trello, and after crossing well more than 50,000,000+ users. The session is here, and some key take-aways below. Some of my top learnings: 1. Software per se doesn’t always last decades — but brands do. Michael had a great point that while the Trello of 2030 may not resemble the Trello of 2012 all that much, there’s a 100% likelihood the product and brand w

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