Tue.Oct 27, 2020

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Sequencing Business Models: So You Want To Be A Platform?

Casey Accidental

This is part three of a three part series on sequencing business models. This post is a collaboration with Gilad Horev. In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

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The Power and Honesty in a L4M Model. Build One Now.

SaaStr

“To keep you honest, and help the entire company and team keep track of how you are really doing … build a simple, rolling, “L4M” (Last Four Months) model. It just takes minutes.”. The Power and Honesty in a L4M Model. Build One Now. | SaaStr [link]. — Jason BeKind Lemkin (@jasonlk) October 27, 2020. One thing I see most SaaS companies do a pretty poor job of until they have a great finance team is a go-forward model.

Finance 350
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Slack’s Kristen Swanson on building the deeply human support experience your customers deserve – and expect

Intercom, Inc.

Kristen Swanson is the Customer Experience Chief of Staff at Slack , the channel-based messaging platform designed to “make work simpler, more pleasant, and more productive.”. This is the second in a recurring series of articles looking at how modern support leaders are navigating the support landscape as it continues to evolve. With customer expectations on the rise, we look to find out how support leaders are creating best-in-class experiences to meet those expectations, and what support teams

Scale 179
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How do you decide between hiring a VP or Director/Manager of Product?

SaaStr

Not sure if you need a VP or "just a manager"? The answer is almost always VP, after even $1m ARR. — Jason BeKind Lemkin (@jasonlk) October 27, 2020. Hiring too junior a resource to own product is almost always a huge mistake — 9 times out of 10. You can take a lot of “stretch” risk in sales. Sales breeds leadership. But what I’ve seen time and time again is “product managers” who haven’t actually owned anything.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Sell Direct to Consumers: A Comprehensive Guide for Software Companies

FastSpring

As the demand for software grows for online shoppers, so does the expectation for a seamless direct to consumer (D2C) experience. D2C not only offers personalization and elevates the buyer experience for your customers, but also gives your business complete control over how you choose to position, market, and ultimately sell your products. It’s a win-win!

Software 138

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Build a Website: 6 Steps From 0 to Launch

Neil Patel

Climbing a mountain takes months or years of hard work from training to actually hiking the mountain. If you want to build a website for your business, it’s no different. Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. But that’s not fair. Some of my readers are just preparing to take their first steps up the marketing mountain , some who only have their first domain name registrar confirmation.

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Blueprints for data infrastructure; “lakehouse” storage; data is not the new oil, more

Andreessen Horowitz

This first appeared in the monthly a16z enterprise newsletter. Subscribe to stay on top of the latest in enterprise and B2B. As much as we hear about artificial intelligence and machine learning, they are just one facet of an even … The post Blueprints for data infrastructure; “lakehouse” storage; data is not the new oil, more appeared first on Andreessen Horowitz.

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Find a Font: 19 Places to Find Free Fonts for Your Brand

Neil Patel

You’ve started a business, brand, or website, and it’s time for you to start distributing content. Congratulations. What you might not be thinking about is how to find a font that represents your brand. Sure, you know you’ll need to learn certain skills like how to write a blog. But fonts might not be high on your to-do list — and they should be.

Branding 144
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How to Develop the Essential Data Architecture for Your Digital Transformation Strategy

Treehouse Technology Group

As digital technologies are dramatically reshaping consumer behavior, markets, and enterprises, CXOs must focus on occupying leadership positions or catching up with competition. The ability to deploy cutting edge technologies fast to deliver products and services in ways that were not possible before has become a business imperative. On the other hand, any business that does… The post How to Develop the Essential Data Architecture for Your Digital Transformation Strategy appeared first on

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Inbound Marketing Vs. Outbound Marketing

Neil Patel

There are two kinds of people. The first group go out of their way in search of what they need. Did you find this article after doing some research? If so, you belong in the first group. The second group waits on others to suggest what they should want. Was this content piece forced on a feed you were scrolling via some form of paid advertising? Yes?

Marketing 139
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TaskRay’s Top 5 Steps to Long Term Customer Success

ChurnZero

This is a guest blog post by Kristen Brehmer from TaskRay. 2020 has made a few things clear about the future of Customer Success: the handshake is definitely out; digital events are the new norm for connecting with colleagues, customers and peers; and the customer is most definitely gold. . The best way to ensure that your customers feel valued is to help them get up and running quickly and make sure that each step of their journey from the Sales process to customer onboarding and on to Customer

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Treehouse Technology Group Names Bill Seibel to Board of Directors

Treehouse Technology Group

Treehouse Technology Group has named Bill Seibel to its Board of Directors. Seibel brings more than 20 years of executive and entrepreneurial experience. He has co-founded and held executive positions at numerous innovative technology firms including Cambridge Technology Partners, Index Technology, Zefer, and Demantra, leading the companies through successful IPOs and acquisitions.

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Insight Alert 3: Why It’s Essential to Have Full App Visibility

BetterCloud

Last week’s Insight Alert compared SaaSOps users and CASB users. And the week before that, we explored SaaS usage trends published in our 2020 State of SaaSOps report. In this third Insight Alert of the series, we explore what the State of SaaSOps survey data says about how enterprises have (or don’t have) full app visibility to discover all SaaS apps used throughout the organization.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The Do’s and Don’ts of Marketing to Developers

OpenView Labs

Dev tools and API companies are on fire right now, so a question I’m hearing a lot lately from founders is: How do I build a strong developer brand like [Stripe]? Easy, I tell them. Follow these simple steps: Be a great developer. Hire great developers. Engage 24/7 with developers using your product. To which I tend to get :eyeroll: and one of two responses.

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How to perform a CRM audit at the end of every year (8 precise steps included)

CloseSaaS

The idea of a CRM audit typically evokes dread—but if you know how to go about it, you get maximum impact on revenue with minimal frustration.

Revenue 52
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Treehouse Technology Group Names Bill Seibel to Board of Directors

Treehouse Technology Group

Treehouse Technology Group has named Bill Seibel to its Board of Directors. Seibel brings more than 20 years of executive and entrepreneurial experience. He has co-founded and held executive positions at numerous innovative technology firms including Cambridge Technology Partners, Index Technology, Zefer, and Demantra, leading the companies through successful IPOs and acquisitions.

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Top Customer Success Alerts and Notifications to be Automated

SmartKarrot

At the core of any customer success role is the need to ensure customers who have trusted a solution reach their desired goals or outcomes. However, customer success leaders more often find themselves handling service challenges and putting out fires rather than being able to proactively add value. We believe that customer success teams and leaders will be more successful only if they can get alerted to most issues through early-warning.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Best Cloud Storage Services

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A decade ago, clouds were white puffy things we pointed at in the sky. Today, I suppose that’s still true. But “the cloud” means something completely different. It started as a buzzword, but now, it’s not uncommon to hear it in an afternoon conversation over coffee.

Cloud 145
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Oct 27 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Location: Colorado Springs, Colorado, US Organization: Pushpay As a Director of Customer Success, you will own the overall success of Customer Success Manager and Account Manager metrics, systems, and processes, while identifying and implementing key enhancements to systems and processes for improvement. Lead project management and facilitate regular meetings to define and drive progress towards desired goals and KPIs.

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PODCAST 133: How to Go From Startup to Pre-IPO: Unexpected Lessons From a 20-Year Sales Veteran with Jim Donovan

Sales Hacker

If you missed episode 132, check it out here: The Internal Game: Coaching Your Way to Success in Sales with John Mark Shaw. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher. Show Agenda and Timestamps. Show Introduction [00:09]. Who is Jim Donovan and what is PandaDoc? [2:30]. The keys to a successful journey from startup to pre-IPO [8:28].

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Enterprise Customer Success Software: 10 Must-Have Features

SmartKarrot

Source: Unsplash. Of the many words constituting the SaaS-niche dictionary, one with the most enriching vocabulary is customer success. A recent study by Gartner forecasted that the enterprise customer success industry will generate a yearly revenue of approximately $300 billion. With this, it seems difficult to grow as a SaaS business without customer success being a highly pertinent function of your industry.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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A Roadmap to Customer Success for SMBs

SmartKarrot

Customer success is a relatively new function in businesses today. Companies are still learning and coming up with new ways to implement this process in their organization. To stay intact with a plan and progress in a foolproof way, a customer success roadmap can help. There are many areas you need to look into while implementing customer success in your organization.