Tue.Feb 01, 2022

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Dear SaaStr: Why Are So Many SaaS CEOs Former Engineers?

SaaStr

Q: Dear SaaStr: Why Are So Many SaaS CEOs Former Engineers? I’ve come to almost exclusively invest in founder-CEOs that are or were engineers. Or at least — where the co-founder CTO is a true equal partner to the CEO. I’ve found that works equally well. Why? Well to get something off the ground, You need to build it. If you can’t help here in the early days, you better be a darn good salesperson.

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Customer Support: Bridge the expectation gap in 2022

Intercom, Inc.

The digital landscape has undergone major change since the arrival of COVID-19. As the masses migrated online, digital transformation has accelerated by roughly five years. With a new bar set for what is achievable digitally, customer expectations have grown in correlation – particularly when it comes to support, its availability, and the quality of the customer experience. .

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20 Interesting PLG Learnings from The Leaders in SaaS

SaaStr

We’ve been doing the 5 Interesting Learnings at SaaStr for quite a while, looking at many of the public SaaS leaders and pulling out the top learnings for founders and SaaS execs. I think it would be interesting and helpful to pull out the Top 20 PLG / Self-Serve learnings from the series. If you read the list of learnings, you may well find a few to learn from.

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Let’s pull back on virtual meetings, shall we?

IT World

On Tuesday, a week ago, I had three Zoom meetings, two Google Meets , and a Microsoft Teams get-together. With six hours of my day tied up in “meetings,” I didn’t get one bit of real work done. Enough. Back before I worked from home, I often had days like this. They were bad days. But once I stopped working in an office, I became largely free of meeting days from hell.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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How to Improve Your Conversion Rate By 50% in One Day

Neil Patel

Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. In order to hit target sales, you need to draw in audiences—and then convert them. But what’s the average conversion rate across the board?

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A CEO’s Guide to Marketing: My SaaStr 2021 Official Video

Kellblog

I’d previously posted a video of my SaaStr 2021 presentation, A CEO’s Guide to Marketing , but it was a bit of hack (a link into the stage stream) done favoring time-to-market over production values. In this post, I’m embedding the official SaaStr 2021 video of that presentation , which has improved production values. Here’s the video: ?

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4 Keys to Customer Success Team Enablement

Totango

Qlik’s Vice President of Customer Success Operations and Chief of Staff Chris Wood and his team were on the hunt for a customer success tool that could help them do three things: Streamline processes. Scale customers quickly and efficiently. Enable teams to work cross-functionally. They found that Totango could do all of these things and do them well.

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The Importance of Product-Led Growth for Customer Success

ChurnZero

Acquiring and keeping new customers is obviously at the core of running any successful business, and one thing about it is certain: for customers to keep using your product, they have to like it. That’s where product-led growth strategies come into play. When you pursue product-led growth from a Customer Success angle, you’re even more likely to build up that customer loyalty.

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Investing in Metronome

Andreessen Horowitz

I was recently sitting in a board meeting of a successful SaaS company when the conversation turned to the slipping product release date. The problem was that the billing system wasn’t going to be finished in time. On the face … The post Investing in Metronome appeared first on Andreessen Horowitz.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat , Demand Generation Manager at Brantr Media and Author of Death of the SDR , a book whose controversial central philosophy we discuss. Join us for a visionary conversation about getting rid of the SDR role and doing away with commission — and what should replace them. powered by Sounder.

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Bitcoin: Delusions of money

IT World

Bitcoin is more popular than ever. Businesses such as AT&T, Microsoft, Visa, and PayPal all accept payment by Bitcoin and even small companies are getting into cryptocurrency. According to an HSB survey, one-third of US small and medium-sized businesses accept cryptocurrency as payment. If you invest in Bitcoin, I'm sure this is great news. To me, it's more proof that a sucker's born every minute.

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Reducing Crime in America with Machine Learning

Sales Hacker

Today’s guest, Joshua Thomas , VP of External Communications at Flock Safety , talks with us about how machine learning can reduce human biases and provide ethical, actionable evidence to police in crimes with cars involved. A fascinating and timely conversation! powered by Sounder. Join us as we discuss: Delivering both felt safety and actual safety.

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Why Apple’s improved 2FA protection matters to business

IT World

Apple has introduced a new layer of protection to its existing two-factor authentication (2FA) system, making it a little harder for phishing attacks to successfully steal valuable authentication credentials. Given that Apple, PayPal, and Amazon were the top three brands used for successful phishing attacks last year, according to a recent Jamf report , this matters.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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The Importance of Product-Led Growth for Customer Success

ChurnZero

Acquiring and keeping new customers is obviously at the core of running any successful business, and one thing about it is certain: for customers to keep using your product, they have to like it. That’s where product-led growth strategies come into play. When you pursue product-led growth from a Customer Success angle, you’re even more likely to build up that customer loyalty.

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What Being a Professional Communicator Means as a Leader with Keri Keeling

30 Day Leadership

In this episode of The B2B Leadership podcast, best-selling author and leadership coach Nils Vinje speaks with Keri Keeling, Global Head, Customer Success Innovation & Intelligence at VMware. Podcast highlights: 0:23 - Keri's background - Keri explains her role at VMware. 1:39 - Keri's first leadership position - Keri takes a trip down memory lane to explain where it all started. 5:18 - A successful transition into leadership - How did Keri successfully navigate her way into a leadership rol

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The Importance of Product-Led Growth for Customer Success

ChurnZero

Acquiring and keeping new customers is obviously at the core of running any successful business, and one thing about it is certain: for customers to keep using your product, they have to like it. That’s where product-led growth strategies come into play. When you pursue product-led growth from a Customer Success angle, you’re even more likely to build up that customer loyalty.

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What It Means To Be A Customer Service Oriented Business and Why It’s Important

Groove HQ

Wondering what a true customer service oriented business is? We break it down along with the pros and cons associated with this approach. The post What It Means To Be A Customer Service Oriented Business and Why It’s Important appeared first on Groove Blog.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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What Being a Professional Communicator Means as a Leader with Keri Keeling

30 Day Leadership

In this episode of The B2B Leadership podcast, best-selling author and leadership coach Nils Vinje speaks with Keri Keeling, Global Head, Customer Success Innovation & Intelligence at VMware. Podcast highlights: 0:23 - Keri's background - Keri explains her role at VMware. 1:39 - Keri's first leadership position - Keri takes a trip down memory lane to explain where it all started. 5:18 - A successful transition into leadership - How did Keri successfully navigate her way into a leadership rol

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Data Management Tips Your Business Should Follow

SaaS Metrics

IDC predicts that the total sum of global data will expand to 175 Zettabytes in 2025 from 33 Zettabytes in 2021, according to a report on TDAN. Today, businesses across all industries use data in their daily operations, as it helps them accomplish their goals and track performance. However, if you don’t implement. Read more. The post Data Management Tips Your Business Should Follow first appeared on SaaS Metrics.

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3 ways SaaS CFOs can prepare for hypergrowth in 2022

OPEXEngine

When it comes to IPOs, 2021 was an excellent year for SaaS companies. Accelerated digital transformation across industries put SaaS companies firmly on the hypergrowth path. Compared to 2020, the number of SaaS enterprises that IPOed in 2021 has surged by a whopping 121% , and there is little doubt why Saas companies are getting so much investor interest.

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5 Ways To Improve IT Support Efficiency

SaaS Metrics

One of the key components of a successful customer support department is efficiency. Any business that utilizes information technology (IT) support as part of its operations should find ways to ensure efficiency at all times. As the demand for digital services and experiences grows, businesses need to adapt readily to meet changing. Read more. The post 5 Ways To Improve IT Support Efficiency first appeared on SaaS Metrics.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Moving Towards Zero Touch IT With BetterCloud, Microsoft Forms, and Power Automate

BetterCloud

Employees submit a lot of requests for access to SaaS applications. That’s no surprise, especially considering how many organizations around the world rely on SaaS to stay productive and work towards broader business goals. Although granting access to an application isn’t a difficult task, it can be a tedious and time consuming process. As we’ve done in previous installments of our series on zero touch IT , let’s explore how you can automate this process with BetterCloud, Microsoft Forms, and Po

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A Complete Guide To Digital Ads: How To Write The Ideal Copy

SaaS Metrics

When businesses go online, there are many different things they need to attend to. They can be anything from having an outstanding web design to creating a clear brand, logo, or strapline. Digital marketing is massively important too if you want to be seen and heard in the right places. When it comes to. Read more. The post A Complete Guide To Digital Ads: How To Write The Ideal Copy first appeared on SaaS Metrics.

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How to get inspired when you’re feeling the quota blues

CloseSaaS

When you struggle to reach your sales quotas, the feeling is anything but pleasant. What do you need to do when that happens? Renew your motivation. I'll show you how.

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An Ingenious Guide on Convincing Your Senior Leadership Team to Invest More in Customer Experience

SmartKarrot

The struggle to convince your senior leadership team to invest in customer experience has always been there for decades. Several CX experts have themselves struggled in this endeavor. Many company leaders say that customers come first, but they get more worried about tapping into new markets, sales, talent management, or process optimization when it comes to implementation.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Feb 01 – Customer Success Jobs

SmartKarrot

Role: VP of Customer Success Location: Remote, New York, United States Organization: Teampay As a VP of Customer Success, you will coach the team on strategies for building trusted advisor relationships. Oversee customer onboarding, strategic business reviews, success plans, contract renewals and upsell opportunities. Design, implement and champion new processes that span cross-functional teams and map to the optimal customer journey.

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Low/No-Code Customer Success: The Secret to Delivering Customer Value at the Speed of Business

SmartKarrot

Every B2B SaaS (Software as a Service) organization wants to retain existing customers and expand its new customer list. But, to do that, they need to ensure that the customers are genuinely happy with the products they are using. The product needs to fulfill their needs and make them successful. This is where the role of customer success manager comes into the picture.