Mon.Jan 03, 2022

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SaaS Start-Ups: Buck Up – It Really Does Get Easier. Or At Least — You Get Better.

SaaStr

One of one top engineers at Adobe Sign / EchoSign, who had strong experience both in consumer internet and enterprise internet, told me a while back the #1 reason he disliked SaaS / enterprise — it never gets easier. His point was, once you solve the problems for Big Customer #1, then you get 10 more Big Customers. Which is ten more problems.

Scale 310
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Account-Based Marketing: Past, Present, and Future

Neil Patel

The average email click-through rate is 2.6 percent. The rate of return on direct mail is around 1 percent. A good social media campaign will convert at less than 1 percent. Why are these numbers so low? Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. They dangle a worm out there to see if anyone bites.

Scale 127
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Pretty Much Every App With an Enterprise Edition Uses “Contact Me” Pricing

SaaStr

With the rise of “Product Led Growth” as such a key concept in SaaS, it brings up an age-old question in business software: Should all pricing be transparent? Doesn’t that just remove a huge amount of friction from buying? Can you even have a mostly self-service motion in PLG with “Contact Me” in your pricing? Certainly “Contact Me” in pricing adds a human element, an additional step, and in many cases, friction to a sales process.

Pricing 251
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Why Execution Matters

Kellblog

Some friends wonder why, as someone who considers himself a strategist, I care so much about execution. Is it because I’m a perfectionist? Well yes, but that’s only one reason (and perfectionism is a weakness [1] in business, not a strength). Is it because I like metrics , measurement, and incremental improvement? Yes, I do. Is it because I like improving efficiency and minimizing cash burn?

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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3 big workplace changes to expect in ‘22

IT World

The workplace has changed significantly in the past couple of years, and there’s unlikely to be any let up this year. But amid a lot of recent industry noise about a future “metaverse,” there are plenty of more immediate priorities for businesses. The COVID-19 pandemic has already shaken up perceptions and expectations of what work should be, and most employees now expect greater flexibility over where and when they do their jobs.

Strategy 105

More Trending

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When biometrics can be outsmarted this way, we need to talk

IT World

It’s one of the sad facts of mobile authentication that the industry tends to initially support the least effective security options. Hence, phones initially supported authentication based on fingerprints (which can be impacted by prescriptions, cleaning products, hand injuries, and dozens of other factors) and then moved on to facial recognition. In theory, facial recognition is supposed to be more accurate.

Mobile 89
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Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content

Sparktoro

Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook, Line, and Sinker. My goal here is to broadly encapsulate *why* overachieving content pieces hit their mark, and why similar, but underperforming pieces miss.

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The Best Customer Feedback Tools for Small Business

Trujay

Do you know what your customers think of your products and services? If not, you ought to find out, especially if running a business. Small businesses and marketers tend to depend on customer feedback to analyze the performance of their products. But once you successfully achieve the necessary leads, you need to follow up […]. The post The Best Customer Feedback Tools for Small Business appeared first on Trujay: Migration & Integration Solutions.

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New Windows 11 device? Want to downgrade to 10? You've got options

IT World

So, you got a shiny new Windows 11 computer over the holidays, opened it up, and turned it on. And, well, you sort of miss being able to right-mouse-click on the taskbar, or pin things on the taskbar, or doing any number of things you’ve been doing since Windows XP. So now you have a decision to make: Do you want to stay on Windows 11 or install Windows 10 on that new computer (and possibly void a warranty or two)?

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Your 3 Pricing Strategy Choices: Grow, Skim, or Follow

OpenView Labs

Back in 2015 I published this post “ Your 3 Pricing Strategy Choices: Grow, Skim, or Follow.” This post has been consistently popular, but six years is a long time in the Internet world. You can build a billion dollar company in six years. Whole new categories can be created. And existing industries can see growth fade away and begin to shrink. Is the advice from 2015 still relevant?

Pricing 67
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An Introduction to Conversational AI Maturity

SmartKarrot

Conversation AI is a term used more broadly than most people ever realize. AI is used -extensively in our homes to make our lives comfortable. It even helps us in our jobs. You may even go ahead and compare an AI solution to a virtual co-worker who scales your repetitive and time-consuming tasks. Before we head to the maturity levels of AI, it is important to have a basic understanding of the term – Conversation AI and how it can be tailored to different uses.

AI 10
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An Agile Approach to Sales Enablement Content

Sales Hacker

Content is the cornerstone of sales enablement, but creating it is a massive headache. In order to create quality content , you need talent, tools, and time – lots of it. Those are resources that most sales teams do not have, and resources that most marketing teams need to protect. Adopting tools like an animated video maker can certainly help. To meaningfully speed up your content creation process without sacrificing quality or quantity, though, you also need to look closely at how your team ap

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10 Things I Learned after Being in the Customer Success Field for a Year

SmartKarrot

When I started as a customer success professional, I had no idea about the challenges that I had to face. But after having been in this field for more than a year now, it is safe to say that all the doubts I had have been put to rest for good. I always believed that being in the customer success field would be a rewarding experience. And I am glad I was not wrong at all!

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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43 SaaS Conferences To Attend In 2022

Baremetrics

It seems like every year there are more companies hosting SaaS conferences. You can find them locally, internationally, and online. There are loads of great reasons to attend a SaaS conference, and you only need to find the one that meets your interest (and budget). I’m going to discuss SaaS conferences, why they are worth attending, and which ones are set for 2022.

SaaS 98
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An Introduction to Conversational AI Maturity

SmartKarrot

Conversation AI is a term used more broadly than most people ever realize. AI is used -extensively in our homes to make our lives comfortable. It even helps us in our jobs. You may even go ahead and compare an AI solution to a virtual co-worker who scales your repetitive and time-consuming tasks. . Before we head to the maturity levels of AI, it is important to have a basic understanding of the term – Conversation AI and how it can be tailored to different uses.

AI 10
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Jan 03 – Customer Success Jobs

SmartKarrot

Role: Customer Success Director, Enterprise Location: Remote, New York, United States Organization: Celtra As a Customer Success Director, you will develop customer relationships enabling platform adoption and growth ensuring customers achieve full business value. Monitor and identify adoption and utilization trends, provide recommendations based on risk and customers’ needs.