Fri.Aug 02, 2019

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How to Drive Conversions from Trial to Paid Subscriptions

ChurnZero

Whether you’re shopping at C ostco or signing up for the latest streaming music subscription , everybody loves a free sample. In fact , among food retailer s free samples have been known to boost sales by nearly 2000%. While questions still surround proper sample etiquette , one thi ng is for sure: the power of ‘freebies’ is not to be doubted!

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How to Maintain Control of Your Startup When Things Get Bumpy

OpenView Labs

The farther you get into your startup journey, the bigger the challenges are likely to become. You may start to miss your revenue targets. Bills may begin to pile up. Staff members, even those who’ve been with you from the start, may begin to look for other opportunities. It could even reach a point where these concerns start to keep you up at night.

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5-Step Plan to Penetrate the Market in 90 Days (In Any Industry)

Sales Hacker

If you only had 90 days to penetrate the market and produce sales, what would you do? While you could come up with a complicated plan that won’t deliver results for half a year or more, you can get better results, faster, by implementing a DRIP Marketing Plan. Keep reading to learn how to put together this 5-step plan — and penetrate your market in just 3 short months.

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One Call to Make Before Picking Your Startup's Headquarters

Tom Tunguz

If you must choose a long term headquarters for your startup, call an executive recruiter who focuses in that city. Ask her about each of the key roles your company will need to hire in the next 2 to 3 years. VP Engineering, VP Product, VP Sales, VP Customer Success, VP Marketing, or VP Operations. How large is the candidate pool for each search? Which are the hardest searches to complete in this geography?

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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What one event in your life made you an entrepreneur?

SaaStr

Being unwilling to fail. Personally, I never thought I was good enough to be a founder. I never thought I could do it myself. I was pretty happy to be the right hand to a few great founders. I was good at it. That was pretty great as it was. Then, I joined a start-up that had just raised $50m+ and had $30m+ in customer contracts. Or so I thought. Within 30 days of joining, the term sheet was pulled.

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Is Tableu and Salesforce an expensive deal for Salesforce?

SaaStr

No really. There aren’t that many things of true scale, that are strategic, that Salesforce could buy at this stage. Tableau was at >$900m in recurring revenue … growing 41% (!). And subscriptions were growing 115%. Tableau Reports First Quarter 2019 Financial Results. That’s not Twilio growth, but it’s awfully strong. And it means, if you take that growth rate and roll things forward a few years, Salesforce is buying a will-grow-into $3b-$6b business analytics business, that is already the

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[Webinar]: How to Drive More Software Sales with an Affiliate Program

FastSpring

Starting, or investing in, an affiliate program is a great idea for just about any online business. For software and SaaS companies, in particular, having the right affiliate partners can help them scale their business to the next level by driving more online sales. According to Business Insider , affiliate marketing now drives as many ecommerce orders in the US as email marketing.

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How Envoy leverages SaaS Operations Management to empower flexibility and evolve what it means to be IT.

Intello

Erin Merchant is the IT Manager at Envoy and very intentionally calls her department Workplace Tech. Envoy is filled with scrappy self-starters who need and want to take functionality and tools into their own hands. In classic startup fashion, as soon as Erin joined Envoy she quickly learned that she didn’t want to be a gatekeeper. She wanted to enable the Envoy team to do their best work in a flexible environment, where she could still manage and support them; all keeping the broader growth vis

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Sprint, T-Mobile & The End of Phones

Zuora

Sprint and T-Mobile got the go-ahead from the government to merge last week. The third and fourth largest cell phone […]. The post Sprint, T-Mobile & The End of Phones appeared first on Zuora.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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SaaStr Podcast 254 with HubSpot Founder & CEO Brian Halligan — August 2, 2019

SaaStr

Ep. 254: The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone no longer an appropriate way thinking about customers? What will emerge to supplement or replace it? HubSpot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers.

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Going viral is over-rated

Practical Advice on SaaS marketing

I won’t lie to you. If one of my videos went viral, I’d be excited. It would definitely be cool to see the “views” tick up into the millions… or even the thousands. But here’s the thing. I wouldn’t expect that avalanche of views to translate into an avalanche of customers. And if you’re marketing a B2B software-as-a-service (SaaS) solution, neither should you.

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Contacts+ Is Using ChartMogul To Cut Churn In Half In 2019

Chart Mogul

Thanks to ChartMogul, Contacts+ is using their data to understand the behavior of their customers, cut churn in half, and boost retention. What is Contacts+. Contacts+ is an intelligent address book targeted at professionals and small teams who want to keep their contacts organized and synchronized across all accounts and devices they use. Contacts+ is part of the FullContact family of brands with a dedicated team of 25 employees.

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Contacts+ Is Using ChartMogul To Cut Churn In Half In 2019

Chart Mogul

Thanks to ChartMogul, Contacts+ is using their data to understand the behavior of their customers, cut churn in half, and boost retention. What is Contacts+. Contacts+ is an intelligent address book targeted at professionals and small teams who want to keep their contacts organized and synchronized across all accounts and devices they use. Contacts+ is part of the FullContact family of brands with a dedicated team of 25 employees.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.