Wed.Feb 17, 2021

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Ham and Egg: How Team-Based Selling Boosts Win Rates

Sales Hacker

A few months back, I was inspired by a section in Scott Barker’s “The Forecast” newsletter where he referenced some data from Chorus.ai analyzing how often Directors and Executives are involved in the sales process. Scott pulled the research from Chorus, which reported that over five weeks (~May-June 2020), 88% more directors have been joining calls and 72% more executives are joining sales calls on the sell side.

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5 Interesting Learnings From Wix at $1 Billion+ in ARR

SaaStr

Remember when it seemed like websites were just a commodity? Well, it turns out, people care. They want a slick site that does more, from eCommerce to payments to marketing and more. And SMBs are back in SaaS. Especially post-Covid. Wix has benefitted from those trends, not just crossing $1B in ARR, but growing a very impressive 29% year-over-year at $1B in ARR!

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Neil Patel

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. That’s because the brain plays such a vital role in selling (and buying). For example, the color of your CTA button or the pictures on your landing pages can impact conversions.

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Why I Usually (Not Always) Prefer Customer Success to Report to the CEO

SaaStr

Ah, who should Customer Success report to? It’s not super simple. There are generally 3 options in the early and middle days: CEO. VP of Sales (once you have one). VP of Something Else. Finance sometimes. Product on occasion. Other “business” co-founder. There are clear Pros and Cons to reporting to a VP of Sales. The Pros are: Usually, a VP of Sales is your best manager.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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10 Direct Response Marketing Examples

Neil Patel

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn prospects into customers in one step.

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10 Clever Sales Promotions for Paid Campaigns

Neil Patel

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. Let’s look at ten of the best sales promotions for your paid campaigns.

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Tips to know before making a budget for your business

SaaS Metrics

The budget that a company up and running. Now from small business to big business all needs their budget. The pandemic has taught us that how we need a good amount of savings in a difficult time. So if you no proper budget then you can lose a lot of money. Every business needs a budget so that it can make progress and keep the business on track. A budget calculator like budget tool Xero helps many businesses do the math so that they can know how much they need to spend for the next year.

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Top 20 Business Challenges for Customer Success and Resources to Help

ChurnZero

Technology Services Industry Association (TSIA) has a library of 751 business challenges, which represent specific issues about which members go to seek assistance, guidance, or direction on. Last year TSIA responded to over 3,000 inquiries from members. Each inquiry, advisory engagement, and workshop that they conducted, was tagged to a corresponding business challenge.

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THINKIFIC REVIEW 2021: Why Build Online Course With It?

How To Buy Saas

Have you ever heard of Thinkific or read any thinkific review? If not, then you must at least be aware of the online courses for marketing purposes. If you have extensive knowledge about something and you want to sell your skills and teach others, you should create your online course and market it. It will not only become the earning source but will also enhance your credibility as an instructor.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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A Day in the Life of a PayFac

Finix Payments

At Finix we are on a mission to demystify payments. Payment facilitation is now ten years old, and while the benefits of this model are well known (e.g. increased revenue, increased business valuation, and ownership over the merchant relationship), the daily operations can be confusing and unclear.

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Trello overhauls platform to cater to remote working

ITPro

The major update includes new boards and cards to help users visualise workflows and manage cross-department projects

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Feb 17 – Customer Success Jobs

SmartKarrot

Role: VP Customer Success Location: Fremont, CA, US Organization: Privacera As a VP of Success Manager, you will be responsible for leading, expanding, and mentoring the Customer Success teams through strategy and Objectives and Key Results along with hiring, coaching, and developing a world-class team. Representing the voice of the customer and influencing internal stakeholders by promoting a customer-centric mindset across the organization.

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How to Use Employee Spotlights to Grow Sales

Neil Patel

As a business owner, you know your employees are vital to your company’s success. That doesn’t mean they always feel appreciated, however. Regular recognition at company meetings is essential, but so is making your appreciation public. Employee spotlights let you tell the world about top employees and explore their contributions to your company. Employee spotlights aren’t just a way to recognize and reward loyal, hardworking employees.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Capacity Planning for Customer Success: A Practical Guide

SmartKarrot

Simply put, to calculate customer success capacity planning, you basically need just two information: Number of hours needed per month for all your customers (A). Number of hours a CSM can allocate to customers in a month (B). So, the number of CSMs you need (C) is: C = A / B. Is it that simple? Of course not. There’s so much more to it. Let’s explore!

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The Complete Guide to the Project Management Institute

The Daily Egg

Project management is a relatively new field and it is only natural that some of its aspects are still shrouded in mystery. Consider the different technical definitions of project management, competing methodologies, and the various paths leading to this career. If only there were a single resource for all things project management. The Project Management […].

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How To Create a Twitter Landing Page (With 7 Examples)

Unbounce

Hellooo? Anybody out there? Sometimes, posting on social media can feel like shouting into a void—especially on a high-volume, short-form medium like Twitter. You pour time and resources into building an audience, curating and crafting interesting content, and hope your message doesn’t get lost in the mix. You might run paid campaigns to target a specific type of follower with a specific type of message in the hopes that they’ll give you a click.

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Best Free SSL Certificate

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You need a secure sockets layer (SSL) certificate to keep information on your website private. It’s also going to let Google know that your site is safe and trustworthy. This is really important. Some web hosting providers like Bluehost provide an SSL certificate for free when people sign up. .

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.