How to Forge a Stronger Relationship Between Sales and Content Marketing
Sales Hacker
NOVEMBER 25, 2020
In an ideal world, your company has a truly close alignment between sales and marketing, and communication flows like a river between these teams. In reality, however, there are going to be gaps in communication and collaboration. Despite those potential gaps in alignment, content marketing can help boost sales when deployed appropriately. It can lead to stronger client relationships, more engaged prospects, and sometimes just gives you an excuse to reach out again.
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