Wed.Nov 25, 2020

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How to Forge a Stronger Relationship Between Sales and Content Marketing

Sales Hacker

In an ideal world, your company has a truly close alignment between sales and marketing, and communication flows like a river between these teams. In reality, however, there are going to be gaps in communication and collaboration. Despite those potential gaps in alignment, content marketing can help boost sales when deployed appropriately. It can lead to stronger client relationships, more engaged prospects, and sometimes just gives you an excuse to reach out again.

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Best Standing Desks

The Daily Egg

I’m going to give you an aha! moment so big that you’ll never forget it. It’s so well known that the happiest, most powerful, and most successful people on the planet have shared it freely in interviews and biographies. Sadly, this simple secret is often overlooked, hiding in plain sight. Or just not taken seriously. […]. The post Best Standing Desks appeared first on The Daily Egg.

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When Should You Add a Second Product?

SaaStr

A few years back at SaaStr Annual, we put back-to-back a seemingly very different set of speakers, Jeff Lawson CEO of Twilio (transcript here ) and Peter Gassner of Veeva (transcript here ). Both are two of the most impressive and inspiring public SaaS CEOs — but their products and companies couldn’t be more different. Veeva sells eight figure deals to a very small number of very sophisticated customers, while Twilio has a huge long tail and starts at $0.0085 a minute.

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How a Merger of Salesforce and Slack Would Change the SaaS Landscape

Tom Tunguz

The rumor mill churns with whispers Salesforce will acquire Slack. This combination would be strategic for both involved for three reasons. First, Salesforce and Slack share Microsoft as their most significant competitor. Microsoft Teams' rapid assault and consequent market power into the corporate instant messaging market transformed the market dynamics in less than 12 months.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Succeed as a First-Time VP of Sales. Or Just a First-Time VP in General.

SaaStr

We’ve talked a lot on SaaStr about how to hire a Great VP of Sales. And we’ll keep talking about it — so long as 70% of first-time VPs of Sales don’t make it 1 year. I wanted to take a moment to explore the flip-side … a guide to why first-time VPs of Sales that finally get their shot — fail. I’ve seen so many fail, and almost always, for avoidable reasons.

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Why You Might Not Actually Enjoy Being a VC

SaaStr

Why would you not work in a VC fund? There may be times, maybe even many times, in the earlier days when you look at VCs and Venture Capital and think — that’s the easy way. They drop into a few board meetings, and take 10%, 15%, 20% or more of the start-up for seemingly relatively little work. They get to make multiple bets each year, and in each fund.

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How to Create Hyperlocal Ad Campaigns

Neil Patel

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing? As the name suggests, hyperlocal marketing is a marketing strategy that focuses on reaching customers in your vicinity.

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SaaStr Podcast #400 with Splash CEO Ben Hindman and SaaStr CEO Jason Lemkin: “The Future of Digital Events”

SaaStr

Ep. 400: In today’s SaaStr Insider episode SaaStr CEO and Founder Jason Lemkin catches up with Ben Hindman, Co-Founder & CEO at Splash to talk about the future of digital events. This interview was part of Splash’s Boom , a video series about the innovation explosion in events and the tech stack. This episode is sponsored by Outgrow.

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The 5 Benefits of E-Commerce Automation

Neil Patel

Running an e-commerce store is a lot of work, but you already know that. You’re experiencing it every day, from marketing and communication to fulfillment and shipping, not to mention all the follow-up. And everything else in between. Sometimes it can feel like you’re doing so many little things just to keep the business going, so you don’t have time to focus on the big picture, taking your business to the next level.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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What is Customer 360 and How Does it Affect Customer Success?

Totango

Today’s consumers have higher expectations for the companies they work with than ever before. The digital business landscape has made it so competitors can easily reach out to prospective customers with offers of enticing deals and promises of attentive service. As a result, if a user isn’t fully satisfied with their service , switching providers can be done in a day’s time.

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Why Digital Transformation Projects Fail: 7 Pitfalls to Avoid

Treehouse Technology Group

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin said this about the evolution of the human race, but it still holds true in the modern digital world. We’re struggling to come to terms with the… The post Why Digital Transformation Projects Fail: 7 Pitfalls to Avoid appeared first on Treehouse Tech Group.

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3 Keys to Successful Sales Enablement

Sales Hacker

With 2021 just a handful of weeks away, join us for a fireside chat to learn impactful Sales Enablement strategies and best practices to help you gear up for the year ahead. The post 3 Keys to Successful Sales Enablement appeared first on Sales Hacker.

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The Definitive Guide to Local SEO

Neil Patel

Local SEO is important. In fact, 46% of all searches on Google are local. That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. And there’s a lot of people searching. About 89% of people search for a local business on their smartphone at least once a week, with 58% searching daily.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Get the First 100 Customers for Your B2B SaaS Company in 2021

SmartKarrot

90%. That’s the rate of failure for the startups during their initial years. The challenge of acquiring its first 100 customers is something that every startup has to face. They don’t know if the product they are offering has any value until they start generating revenues. Acquiring the first cohort of customers is often more challenging than the later ones.

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Nov 25 – Customer Success Jobs

SmartKarrot

Role: Sr. Director, Customer Success Location: Denver, Colorado, United States Organization: Convercent As a Sr. Director of Customer Success, you will be responsible for developing the Customer Success Management team and associated practices to exceed revenue objectives from the customer base. Lead the CSMs through the development and management of strategic account plans and business reviews that can be used to create internal and customer alignment with their desired outcomes.

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Customer Success for Non-SaaS Businesses: 5 Best Practices for 2021

SmartKarrot

Why should SaaS have all the fun? Yes, you heard that right. Just because customer success originated from the SaaS, that does not mean it should stick to the ‘as-a-service’ models only. All of the non-SaaS industries too put a spotlight on the customer and help them succeed. Examples of gym studios, manufacturing, pharmaceuticals, hardware, beauty salons, etc. have broken the internet with their customer success stories.